Free use of mobile OTT applications in mainland China Jego

The OTT application Jego, developed by China Mobile International, was launched on June 1 at the Apple App Store and Google Play. Although the Jego official website claims that Jego is mainly overseas, serving mobile users with international long-distance demand.  But the Phoenix technology experience found that in mainland China, Jego users can make free voice and video calls, which for China Mobile, is actually a revolutionary awareness of the exploration.


     However, I do not know whether the jego is really mainly for overseas users, or China Mobile wants to circumvent VoIP restrictions in the mainland, such as policy risks, jego in its propaganda has been stressed that he is mainly for overseas users, its business is also operated by the China Mobile International department.      But Phoenix technology has found that mainland Chinese users can register by mobile phone numbers in mainland China. It is noteworthy that China Mobile did not limit the service to China Mobile network, but to the Unicom and telecommunications users open. That is to say, mainland Chinese users can register Jego via mobile, telecom and Unicom mobile phone numbers, and voice calls between Jego users are free (traffic charges are charged in mobile data network environments).      However, due to stringent VoIP regulatory restrictions in the mainland, Jego limited the "software to Telephone" VoIP function, only open the "software to software" free call service function, but even so, this is a breakthrough for China Mobile.      In recent years, with the development of mobile Internet, the rise of micro-letter and other OTT business has brought the growth of data traffic to the three operators, but it has also brought a lot of impact to the voice and SMS business of the three telecom operators. According to the Ministry of Industry data shows that this January-March, the national Mobile text messaging business volume 232.14 billion, an increase of 0.5%, of which, the point to Point text message volume 124.74 billion, down 10.9%, monthly point to Point message volume reached 52.6, down 11.2%.      In this case, how telecom operators respond to the challenges of OTT applications such as micro-credit become the hottest topic in the current telecom industry. There is a point of view, telecom operators rather than waiting to be other people's revolution, their own lives.      "and jego in fact is such a product, in a sense, China Mobile in jego leather own life, at least in the exploration and test water." Analysts said Jego's "software to Phone" function was limited by restrictions on mainland policy. But the direct free call between Jego software and software users is a big breakthrough compared with micro-mail. In fact, if the Jego user is large enough, it will replace the traditional voice business of the operator.      "But from another point of view, China Mobile can really become a mobile internet industry participant or even one of the jego, rather than a mere conduit provider. "The analyst said that in the case of a large enough user size, Jego could also find a business model in accordance with other OTT applications."