Free value-added model will become the mainstream of future business-to-business

With the rapid development of China's economy and the strong support of the state to Enterprise Informatization, e-commerce has developed rapidly in recent years. The Digital Services Center of the China Electronic Commerce Association predicts that global business-to-business E-commerce transactions will reach 36.1 trillion trillion dollars in 2011. But a lot of business-to-business E-commerce platform is a uniform mode of operation and the use of the way, should be continuous innovation and breakthrough, as "China E-commerce Association expert advisor Mr. Liu Dongming said:" Business-to-business E-commerce platform should be deep digging enterprise applications, and constantly innovate for customers to create value continuously. ”

The controversy over whether the internet is "free" or "paid" has existed since the day it was born, and in recent years, with the development of E-commerce, this debate has focused on the field of electronic commerce. Ali, Hui Cong price rises successively, China trade Net (shangor.com) still stick to free, these two camps, free? Price？ Controversy intensified, free and fees represent business-to-business enterprises in the business model of two diametrically opposite trends, business-to-business Enterprises in the choice of two models, will usher in a new round of the industry reshuffle.

At present, the domestic traditional business-to-business E-commerce site, although buyers, supplier information is huge, but many are still simple as the telecommunications yellow pages of the superficial information and enterprise basic Introduction, service means is also a serious single, want to communicate with the enterprise depth, or only through the offline to hold a product recommendation, or buyers meeting, procurement, As a result, e-commerce sites have become the dependencies of traditional trade fairs.

According to the reporter understands, in the China trade net supplier does not need to pay any member fee to be able to enjoy its platform to provide the massive purchaser resources, but also may use the first-hop platform to carry on the order operation and the management, free to display the qualification attestation and the promotion oneself to the purchaser, free release company Free access to domestic and foreign industry latest developments and information. And even if the final deal is reached, the supplier does not have to pay any fees to the platform. For Alibaba, Hui Cong for the representative of a large number of business-to-business enterprises, membership fees become the main source of income, and China trade network mainly through value-added services to increase revenue, such as advertising fees, consultancy fees, Third-party application of the partition. At present, small and medium-sized enterprises are encountering the "capital shortage", "raw material shortage", "job shortage", accompanied by the continued tightening of credit policies, economic growth into the slow growth cycle, small and medium-sized enterprises are encountering a general survival crisis, free platform can undoubtedly help small and medium-sized enterprises to reduce the cost, ease the

Although China's online business-to-business E-commerce has been developing for more than 13 years, its main profit model-"paid membership"-is not enough to prop up the market. According to Analysys International data statistics at this stage in the pay membership system under the profit model of the number of domestic accounts accounted for less than 1% of the number of registered accounts, this data fully demonstrates that the pay membership system can not meet the needs of most small and medium-sized enterprises, so from the entire domestic business-to-business E-commerce market, The paid membership system is not the most suitable profit model. China Internet Association expert member, China Trade Network chief executive Guo, said in an interview with reporters: "Pay membership System" this profit model caused by the high rate of customer churn, the free value-added model can reduce the threshold of customer access, and further enhance customer stickiness, the realization of website platform, Enterprise, Third-party service providers of mutual benefit, and promote the overall market development.

"The spirit of the Internet is free, shared and free, and the business-to-business industry is the same, and the price and service quality cannot be equated directly," said Mr. Zhi, an expert advisor to the China Electronic Commerce Association network Integration Marketing Center. The free mode of business-to-business platform has good living soil, and the free mode will put forward higher requirements for the service standards of the whole business-to-business industry, which is conducive to the benign development of the industry. Former Sihai Ark President, senior E-commerce expert Mao Cong Ren also think "free value-added model will become the mainstream of foreign business-to-business"

At the same time, such as China trade net such "member Permanent Free", business-to-business free platform operating mode, will have a subversive impact on the entire industry, after all, free and easy to use products no one will refuse, which captures the most core elements: users. Alibaba and China Trade network These two diametrically opposite business model, is the whole industry in the business of Business-to-business Web site is faced with the right and wrong, or membership fees, or then will be "free to the end."

In price increases and free, business-to-business Enterprises will usher in a new round of shuffle, the fittest, the ultimate is the leading, the market will give the answer. (Journalist: Jinshi, China Business News)