Free WiFi for the bus? Improving the user experience is kingly

Recently, Beijing all the way Hot Information Technology Co., Ltd. announced that, as the first group to enter the public transport industry free WiFi services, the hot spot will soon have billions of yuan of investment layout upgrade free public transport WiFi market, and there will be bat-level a round of financing to join.

Beijing all the way hot Information technology company was established in January 2014, belonging to the Beijing Colorful Group, is its subsidiary. Its official website information shows the seven-way group of Beijing public transport and the total line of up to 351, more than 8,500 bus body media, as well as Beijing bus 392 lines, more than 9,300 buses in the vehicle advertising media resources.

e-Road WiFi project research and development in 2011 has been within the colorful group, mainly United Beijing Mobile, Huawei joint research and development. Colorful group in 2012 with the Beijing bus shares, Beijing Mobile in Beijing all the bus WiFi operating arrangements signed an exclusive cooperation agreement, and in January 2013 officially put into use. At the end of 2013, the group set up Beijing all the way Hot Information Technology Co., Ltd. full operation E-road WiFi.

According to the E-road WiFi official data, the current E-road WiFi has been in the country 40 cities, deployed 30,000 WiFi hotspots. BEIJING, Nanjing, Foshan, Changsha and other cities have been preliminarily realized large-scale commercial. In mid-December, E-road WiFi will be officially landed in Shanghai, and the free WiFi hotspot will cover all routes of Pudong public transport. E-road WiFi currently 12,000 buses in Beijing have completed the upgrade of the bus WiFi network to the 4G network, each car can meet 40 people at the same time. At present, the main partners for China Mobile, from E-road WiFi to the operator to purchase traffic, free of charge to users.

According to e-way WiFi chief market Officer Liu Yan share, E-road WiFi is currently the main cost of the hardware, in Beijing, for example, the hardware cost of each bus in 3000~4000 about, this figure in the last year is 7000 yuan. The main source of income is its traditional offline public transport advertising online migration, service of brand-type advertisers integrated marketing. In the late stage, it will be the main direction of the future platform development to make the portal of mobile Internet, flow guide, app distribution, game intermodal and O2O localization service.

The current use of E-road WiFi for the first user is slightly cumbersome, small series in Beijing, 8 bus to try to experience. First in the mobile phone WiFi Select the link "16Wifi" wireless signal source, after the prompts, download "E-road WiFi" app, with mobile phone number registration account, follow the prompts to turn off the automatic connection and then open the app connection online. App has navigation page settings, news, videos and pictures and other columns recommended. After exiting the use of micro-letter friends Circle and Micro-blog, feel the speed of general, poor stability, there is no small weave for their own unicom 3G speed fluent. Small series also with the surrounding frequent use of public transport staff to communicate with several colleagues, they said no use of e-road WiFi related services.

Compared with the previous period of time to get Tencent and the public comment on the joint investment of 300 million yuan Mai, the use of the scene, the use of terminals and the main service groups have a greater difference. Mai di mainly covers the café, airport and other indoor venues, while e-road WiFi more services to mobile public transport, compared to the former terminals use more computer equipment, and the latter is more inclined to use mobile devices. On the ground transportation equipment such as the bus, the 3G or 4G speed of the network is provided by the operator at present, the stability and speed of the network is relatively still very advantageous, and the flow rate is also lowered. For users, the project's prospects are worrying if e-road WiFi does not provide a more convenient, stable, and seamless user experience. For the rich bus resources, hand-held equipment patents, but also in the commercial WiFi this sealing wave on the E-road WiFi, then how to enhance the user experience, is the most important development.