"Freight" will become the historical word in the online retailing

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; I read a report some time ago, is about the United States E-commerce Free Shipping report, the report shows that the United States E-commerce this year Q3 trading in the proportion of free shipping, and in the last year Q2 trading in the proportion of free shipping is only 16%. The trend of free shipping ratio is expected to continue to expand, also our domestic online retail free shipping also become a trend, such as when, excellent, in the first two years, the general use of 100 free shipping strategy, and then drop again, full 69 free shipping, full 49 free shipping and so on, until now completely free shipping. The author with some E-commerce practitioners, after a period of discussion, that free shipping will be the future years of e-commerce development trend, the final freight is eventually written into the history of E-commerce, the same need not test the end user's digital addition, that is, commodity prices + freight is equal to the final transaction price.

1: Free shipping in the short term become a business competition strategy. Whether from the independent of the consumer mall, or from the Third-party operating platform based on the analysis of users, the free shipping strategy has become a means of competition in the business, and even become a commercial advertising language, thus prompting more businesses to adopt a free shipping strategy.

2: The promotion of large shopping platforms, will speed up the word freight into history. The author has heard a lesson about the best match rule in ebay, one of the main external factors in front of which is free shipping. China's third-party operating platform Taobao also introduced the free shipping into the optimal ordering conditions. Free shipping also becomes a means of large shopping platform to promote end-user consumption.

3: "No shipping" will optimize the end-user consumption experience. When the end-user is shopping on the internet, one of the headaches is not knowing how much the freight will be. Will not suffer in the freight. At the same time also need to calculate how much the total price, and finally make a comparison. This complex link will become simpler and clearer with free shipping. Users only need to pay attention to the final price, no need to calculate addition and subtraction.

4: Electronic commerce and logistics combination of the inevitable development, with the development of E-commerce, merchants generally take local warehousing shipments, the overall reduction of transport costs, so that freight no longer become a burden. This is very important in the online retail trade, such as a merchant rented in Europe and the United States and logistics warehousing, the product will be unified shipments to the local warehousing, there are transactions, and then local warehousing direct delivery. Thus saving the cost of freight, even if the total free shipping, also do not become a burden on businesses.

As the saying goes, buy the fine, wool out of the sheep, regardless of the ultimate cost of freight costs in which side, but the entire transaction process will no longer calculate the way the freight is the inevitable development of online retail.

Reprint Please specify: China Network business Alliance Wang XIANPUE

The following articles will be published in the near future, please pay attention to:

E-Commerce forecast one: Post-financial crisis era, online foreign trade retail will be the growth of an orientation round
E-Commerce Prediction II: The term "freight" will disappear in electronic commerce
E-Commerce forecast three: Tencent may give up the racket business
E-Commerce forecast four: E-commerce will become the next 9374.html "> World Economic development leader?"
E-Commerce forecast five: Home textile class is expected to become the next online retail hot spot
E-Commerce Forecast VI: M2C will be difficult to do in the short term.
E-Commerce forecast seven: Luxury online retail will go into the right track channel