Frequent secrets of APP upgrades-new tricks for developers to increase exposure to software?

Mobile phone QQ Upgrade recently caused great controversy, this is a rare phenomenon in the APP upgrade, perhaps because the mobile phone QQ pedigree, a star effect. In fact, the process of owning a smartphone is almost the history of Gesanchaiwu receiving application updates, and the software updates on the phone end up more frequently than the PC ...

What has

"For a while, there are dozens of APP upgrade prompts on the phone." Only a few of them can realize the development of the logic of the upgrade, the other, I really do not know what the upgrade changes. Upgrading is like an endless task, making me obsessive. Mr. Li, the mobile phone user, told reporters.

He said that many applications have not changed significantly after the upgrade, such as their recent upgrade of a reading software in the upgrade prompts called "enhance the touch of the page", but in practice, but it does not feel much different from the usual.

The most common version of the APP upgrade tip is "fix bugs", but Mr Lee thinks that the exact bugs are often unknown: "For example, I use a social software that fixes bugs in many upgrades and why is there so many bugs?" Don't you want to release a new version after a one-time optimization? Be sure to update every time, but only to repair a small place, too troublesome for users. He says there are still a number of apps that don't even write any upgrade prompts, and users are stripped of their right to know, only passively upgraded. An overly frequent but less valuable upgrade can sometimes be a direct drop in the goodwill of an app, or even unload.

In principle, upgrades give users a better experience, but that's not exactly the case.

Mr. Li believes that Sina Weibo's mobile client is a good example, the latest update version of it finally the PC on the "multiple map send" feature transplant over, so that the mobile phone to promote the fun. But while watching "forwarding" and "commenting", there was one more click Step, unlike the previous version.

Even with APP upgrades, the user experience is sacrificed. For example, some video playback software often at the beginning to use a variety of open source decoder, so that they look like an omnipotent video applications, accumulate a large number of users. But with its reputation, it will occasionally receive a variety of decoding authorization to pay the letter, because unwilling to pay fees, developers quietly canceled some decoding support, this change in the upgrade note is rarely mentioned, the user upgrade can be achieved after the function is less than the previous version.

Game applications and the latest hardware to match the requirements of high, sometimes in order to adapt to the hardware and sacrifice some user experience phenomenon. For example, when the TEGRA3 processor is launched, the game "rapids speedboat" in the use of the processor on the device can be more than two dazzling splash lenses, the introduction of a new version. But other devices that carry TEGRA2 are unable to use the version, leaving poor reviews at the App Store.

Journalists have learned from app developers that for some relatively mature app-makers, updates are often around one months, and some apps release an updated version every two weeks, especially on the Androping platform, where apps update more frequently than IOS.

According to news from the It times, users in the App Store forum often see posts complaining about APP upgrades too often. This is mainly because the characteristics of app development and PC software development are different, because of the more intense competition environment, requires developers to quickly complete development, and have a keen sense of smell to constantly meet market demand, so in the app development "Agile development, frequent iteration" concept is very obvious. In particular, Android applications, its development threshold is lower, some apps from the project to the launch can be completed in a two-week, so especially some only a few people's small development team, limited to human, its strategy is often first to make a basic available APP, and then step by step to optimize. Many numbers that follow the serial number of the application version are already very long, showing the frequency of updates is very high.

Pushpin Brand manager Chen Yu said some Android apps have a small change to submit the new version to the application market because the newer version of the audit is far less stringent than it was when the APP was first released and is generally available soon, but application markets tend to put newer apps in a better position. In order to get better exposure, some apps will be updated frequently without too much need, which can bring a burden to users.