Fresh, clothing a car send cold chain promises into empty talk

Absrtact: Fresh, clothing a car to send cold chain promises into the air after the halo failure of the true nature of the orange marketing is famous for the original Life network, after the explosion of the halo faded, so that the business level of concern soared. However, the Beijing Commercial newspaper reporter investigation found that

Fresh, clothing a car send cold chain promises into empty talk

The "original" face after the failure of the explosion-type Halo

To "Chu Orange" marketing is famous for the original Life network, in the explosion of the halo faded, so that the business level of concern soared. However, the Beijing Commercial newspaper reporter investigation found that as the main raw products of the electricity commodity licensing, the original Life network is still to take the third party to the general Tricycle to carry out distribution, even with clothing and other products. This is seen by the industry as "getting out of the cold chain." On the two birthday of the original life net despite the surge in orders, but the product deterioration and other criticisms are also increasing.

The fresh distribution of the library is worrying

Had to CHU Orange marketing industry's original Life network ushered in the two birthday. A few days ago, the entire website because of big promotion order soaring. The original life net related person said, the two anniversary period of large orders increase, more than 5 times times the usual orders, may be in the distribution of a certain degree of delay, but out of the library must be fresh fruit.

However, out of the library fresh, but in the Shivu days of high temperature, how to distribute fresh food is a test. According to the rules of the official website of the original life, in the Beijing area, the original Life network orders by the micro-mission company for distribution, the original Life Network "together with micro-mission to build the whole cold chain distribution system, the implementation of special professionals, for each distribution personnel for commodity identification, storage, nutrition knowledge of strict training", and ensure " More than 8 hours of whole cold chain distribution to ensure fresh home.

However, the Beijing commercial newspaper reporter in the actual investigation found that the facts seem to be inconsistent with the official website description.

A few days ago, Beijing Commercial newspaper reporter in the micro-mission four crossing site, found that clothing special sell only the package and main fresh life of the original net package in a compartment for mixed delivery, compartment inside also has no refrigeration equipment. Due to more parcels, some cartons are even shelved on the top of the tricycle, fixed with ropes.

Can such packaging keep fresh products fresh in summer? A distributor at the micro-mission site said, "deliver as soon as possible without refrigeration". However, to do so as soon as possible is a matter of opinion. It is understood that the site's distribution range covers within four rings.

Originally the life net aspect said, "The cold chain way has many kinds, we present uses the transit box to add the storage cooling material, guarantees the whole cold chain." The original Life network of all cold chain transport must meet commodity storage and transportation requirements. Beijing Commercial News reporter once again contact with the original Life Network related responsible person, the other party did not deny the use of ordinary tricycles and the normal temperature parts mixed with the situation.

As early as January 16, Beijing business newspaper in the "fresh electricity business under" a paper, the original Life network with ordinary tricycle distribution has been reported, but six months later, the original Life network in spite of the surge in orders, but in the cold chain distribution aspects of performance is still slightly regrettable.

Leaving the cold chain behind

Cold chain on the importance of fresh electricity business has been the consensus of the industry, many brands have been heavily laid out. A familiar with fresh electricity business logistics and distribution of senior industry in the Beijing Business newspaper reporter interviewed said that the tricycle can be used as fresh delivery tools, but the interior should be modified cold chain equipment, the compartment should be a standing refrigerant, and regularly replaced to ensure low temperature. Fresh delivery staff also have to undergo professional training, because handling, acceptance and other links are different from room temperature distribution. In addition to the prohibition of rough handling, the distribution staff also need to have fresh knowledge to assist customers to check the goods, and according to the characteristics of the product to provide customers with storage advice. More importantly, the Distributor will only be allowed to carry the goods within 2-3 hours per day, at least three times daily round-trip to ensure freshness.

The above people also said that the products placed outside the car must be out of the cold chain, a one-time take away the goods also have the risk of deterioration. The person explained that, in the case of a refrigerant in the package, the installation and disassembly can be maintained for six hours, but this does not take into account the high temperature factor.

Obviously this mode of distribution has caused consumers ' distrust. In the original Life Network Officer micro below, there are consumers complain about the two anniversary of the logistics to keep up with, buy eggs, fruit deteriorated rotten phenomenon, or even contact customer service also did not get timely reply. Consumers have even launched a "boycott of the original Life", "the original Life Quick Refund" topic. An anonymous netizen in Beijing told Beijing Commercial newspaper reporter, a year ago in the original Life network to buy fresh products, she thought the company's "whole cold chain" does not exist. Because the original Life network is only in the foam box in the ice, sent to the customer's hands, insulation materials to be recycled. The consumer recalls that in recent times, micro-mission delivery time has been delayed. For example, the yogurt purchased earlier was delivered at 12 o'clock and later into 14 o'clock, 16 o'clock and even 18 o'clock. After 12 hours of distribution, some of the yogurt in the hands became water. ”

Reporter investigation found that tuo tuo workers, every day orchards and other peers are using proprietary logistics, with refrigerated cars and professional courier. Data show that last year, China's food potential cold chain logistics amounted to 3.2505 trillion yuan. Analysts predict that this year the cold chain logistics industry will maintain growth of about 20%. Although the prospect of fresh electric business is optimistic, how to improve the user experience by cold chain to promote the development of enterprises is still the difficulty of fresh electricity commodity licensing.

Senior executives leave "blood transfusion" live

The birthday of "The birthday Boy" is not easy. Not long ago, the original Life network has just been exposed to the media fund chain difficulties. Since then, the original Life network said that in January received a financing, April has been "blood transfusion" in place. But has served as original Life Network life Director, sourcing and distribution center of the general manager of the Hu Haiqing, with the original Life Network deputy general manager Sheng Two senior executives left has become a fact. It is understood that both senior executives have been directly involved in the original life of the network---orange marketing. Data show that July 2012, the original Life network officially on the line, with the founder of Huanhua Media background, the original Life network quickly became famous, a "Chu Orange" story is still a classic case of network marketing.

On the resignation of senior executives, Beijing Business news reporter called Hu Haiqing, "Turnover is a change in personal interests, is currently in Qinghai for new projects to prepare, the original Life network will or will become the largest partner distributor of the new company."

The flow of personnel does not affect the financing of the original Life network to bring the expansion of the emboldened. Originally the network of Life said, has been in the north to a wide three positions, the future will be the layout of the country. In the second half, the original Life network will be the layout of the online community experience station, as well as the introduction of fresh cold chain Day Tatsu and other services. However, the expansion is a double-edged sword, in the well-known electric business analyst Ruzenwang, the current cold chain cost is still higher, each single from the warehouse to distribution at least 30 yuan, although the raw electricity business gross margin looks more attractive, but to profit is not easy.

Originally life Network said that the current loss in the controllable range, the current freight all by the merchant, consumers can enjoy the fresh electricity business dividend.