Fresh electric Dealer "fresh" machine

Fresh products for fresh requirements, loss rate in general around 20%, even in the traditional supermarkets, also recognized as the most difficult to operate the category.

However, at present, I buy nets, shun Fung optimization, the original life, Fu Tian Network, Tuo tuo workers, excellent vegetable network, Dolly Farm, Zhengda World, easy fruit nets, according to the Valley network have entered the field of fresh electricity business, E-commerce Rob "fresh" into the tide. Is life really the "blue sea" of E-commerce? Is the best time to have a fresh "shock" come?

The electric dealer has seized the "fresh" machine

In 2008, shop 1th turned out to be the pioneer of China's "online supermarket". August 18, 2008, COFCO Group Co., Ltd. introduced me to buy a net. The fresh field becomes the battlefield of the electric business competition. Since then, Jingdong Mall borrowed a tomato a shot, Amazon quietly build "fresh wharf." Moreover, in addition to the integrated category of electrical business, Life Network, Tuo tuo workers and so on the network has opened a fresh supermarket, seize the "fresh" machine. Shun Fong also on-line optimization network, the main hit high-end, imported raw food products business.

Recently, as a fresh giant of the Yong-Hui supermarket (601933, shares bar) also launched a fresh type of electric business website "Half the sky member distribution site." However, Yong-Hui supermarket vice President Honghai to our correspondent said, "Half the Sky" is not a pure sense of the electrical quotient, the current "half the sky" using member service approach, each 周二、五 in Fuzhou City distribution. As for the creation of "half the Sky," the original intention, Honghai said, supermarkets have established production and breeding base, hope to create "half the sky" through the network platform of Fresh brand, explore new sales model for the future development of electrical business experience.

Why did the fresh electricity dealers develop so fast? Shanghai million-engine Business Consulting Co., Ltd. CEO, e-commerce observer Ruzenwang in an interview with the International Business newspaper, said that on the one hand, consumer consumption structure is showing a diversified trend, but many raw and fresh consumer goods are subject to geographical constraints, fresh electricity dealers can solve the contradictions between the two On the other hand, logistics and fresh supply are all developing, and the suppliers of fresh electricity provide hardware protection.

Last year, the sales of fresh electricity dealers reached 500 million or 600 million yuan, the growth rate is higher than the net purchase rate of twice times. Ruzenwang said, whether the city of crabs and beef, mutton, etc. in the online sales, or rural litchi, Medlar and other agricultural products to touch the "electricity", indicating that the time to sell fresh products.

The time for large-scale development has not yet come

"The time has not yet come for the mass development of fresh electricity dealers." "Although the fresh market has tens of billions of dollars in market potential every year, but Shen Zhengyuan, a consultant in the industry, is still saying to this reporter. Shen Zhengyuan said, on the one hand, the fresh electricity supplier to the logistics distribution request is higher, however, the current development of cold chain logistics in China is still slow, all kinds of hardware facilities, service standards are still imperfect, really good cold chain logistics enterprises are not many, on the other hand, and electrical 3C standardized products, fresh products are still not standardized, Diversification is still a feature of fresh products.

Ruzenwang said, limited to the characteristics of fresh goods, sales of the category needs to change according to regional changes, such as the city can sell all kinds of fresh, but at present long-distance transport can only sell fruits, vegetables and so on. Moreover, in transport, fresh requirements are different, such as Apple can use the popular logistics channels, but tomatoes and other easy to be crushed by the raw fresh is not. Ruzenwang suggests that fresh products can be properly processed, such as turning sea cucumbers into dried sea cucumbers, reducing transport requirements and prolonging storage periods.

Honghai Also

pointed out that the current maximum

The difficulty lies in fresh birth

Goods to the logistics of high requirements, the need to invest in the cost, but the price can not rise, enterprises are difficult to profit.

Lianhua Business Director Qin to our correspondent said that, in addition to a few fresh varieties, at present, to develop a large number of fresh electricity manufacturers have many difficulties. For example, raw and fresh price fluctuations, online prices how to update in time? Fresh products vary widely, how does the picture accurately reflect the kind?

China E-commerce Research Center analyst Mo Dai Green to our correspondent said that the development of fresh electricity business, in addition to the need to overcome logistics problems, food quality and safety how to be protected is also a big problem.

Shen Zhengyuan pointed out that, because of fresh and difficult to save, inconvenient storage, short shelf life, so at this stage of the development of fresh electricity business more significant significance is to enhance the competitiveness of businesses in the region, to enhance market share.