Fresh Electric Dealer new players: Music video

　Sina Science and technology news August 8 afternoon, fresh type of electricity market will usher in new players: le Vision plans to enter the fresh-type electricity market, is expected later this month lelife.com "le Life" platform will be online.

The music of fresh-type electric business platform of the head of the Sheng, before is the original Life Network deputy general manager, although he did not disclose the name of the platform, but a few days ago has been micro Bo Netizen screenshot exposure: The site domain name for lelife.com, the platform for Life, the website will be officially opened on August 18

In fact, this is not the first time to enter the agriculture or electric power, wine, vertical Shangping network wine is a video holding, at the same time, music also set up in Linfen ecological agricultural base, to explore the cultivation of picking, tourism, leisure and entertainment, brewing processing and other business models.

Sheng to Sina Science and technology, said that music as a fresh type of electric dealers the largest characteristics, is to rely on the ecological layout of the music, and the group of other business to do synergies.

For example, the channel, Le Life will use the video tv on the mobile side and TV screen as the app entrance, and the realization of the TV screen under the list, will also launch a gourmet channel, according to TV viewing data personalized push. At the same time, Le Life plan to set up a camera in the origin, through the music video cloud and visual tools to achieve product traceability. and music video, homemade drama and stars, will be the life of the brand marketing resources.

In agricultural products procurement, Sheng said it will use self-built base and build a base two ways, at present, northeast and Chongqing base are doing preparation work. "The degree of agricultural specialization and industrial chain is longer, we will be with the origin of the terminal advantages of the joint venture, and responsible for the brand of agricultural products and promotion." ”

Now fresh-type electric quotient of many players, in addition to the original Life network, shun Fung optimization and so on, Lenovo also joined in. In the fresh-type electric business for several years Sheng that the entire industry has just started, in the window of industrial change, now far from competing with each other, the need for more practitioners to participate in, optimize the industrial chain and a bigger market.

Sheng also pointed out that at present, there are many links in the industry chain did not participate in the electricity business, such as producers of agricultural products, if the real internet and branding, the whole industry will help.

As for the promotion strategy of happy life, he said that will be similar to Lenovo Jia Wo, August will first push a few items, the end of the year will slowly on the whole category. At present, Beijing will be the test water market, next year plans to expand to east China and South China. (Lin)