Fresh electricity business case: Suichang Pork Network Hawking

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

10 minutes, 1000 pounds, 3 days, 20,000 pounds; This is the middle of April, the famous Zhejiang Suichang soil pork in the "poly bargain" on the creation of the miracle; This is Suichang first attempt to produce fresh products of the network, and 3,000 of farmers to feed the soil, the first time in such a way into the ordinary people in Jiangsu and Shanghai households, The whole activity in the gathering value attracts 1 million people to pay attention to, this is the power of the Internet, is also a rare success case of fresh electricity business.

"Suichang soil pig growth in the very suitable for the original ecological culture of the small alpine climate, every evening in the bamboo forest up to 500 meters free movement, only drink local high quality mountain spring, eat wild ragweed and coarse grains, meat is very delicious." "This is Suichang Deputy County Magistrate Ye Zhaohui for the local soil pig evaluation, see, he is very confident of his own things."

Why is it difficult to make a fresh electricity dealer? The key point is this "fresh" word, the network selling fresh foods to fresh, logistics, distribution have strict requirements. Traditional E-commerce, a commodity can not sell out in the warehouse is no problem, even if the season-sensitive clothing may be dumped by the end of the goods, or Tun to the next year to solve the problem. But fresh, a day later is not new. Traditional channel operators are difficult to solve this problem, if the traditional distribution and distribution of the way to do electricity, the electricity business has no advantage. This time Suichang and the good work together, has a little c2b meaning. Through the cost of first diversion, the user orders, and then Suichang shop in accordance with the order to let the slaughter Master day slaughter, cutting, packaging, and Courier Express delivery, the next morning will be able to reach the hands of Zhejiang and Shanghai consumers. The storage and distribution of the use of foreign map technology, the use of Shun Fung fresh foam box ice packs to ensure fresh pork quality. Map packaging refers to the fresh pork for the acid, after ventilation, in the bag filled with CO2+O2 gas mixture. This new preservation technology can reach a 7-day shelf life, even in the hot summer can be fresh. In this way distribution to Jiangsu, Zhejiang and Shanghai, the average logistics cost of each (3 kg) is in more than 20 yuan.

Think of it, the meat received early in the morning was just killed yesterday, I am afraid to go to the nearby vegetable market is not to do it.

The electronic business of agricultural products is a trend and trend that many start-up companies and local governments are pondering at present. But the challenge is still very large, such as the event, the Suichang Shop Association spent a lot of extra staff to each farmer's home to collect pigs. Suichang farmers generally have two pigs a year at home, one for their own eat, a sell. A native pig naturally grows to adulthood for 10 months. The Light Collection pig link is a very big challenge, waits to collect after, the day thousands of million pounds order quantity, needs the massive slaughter master and the helper to slaughter, the cutting and the packing. To find so many slaughter master the actual cost of Labor will be higher than usual; even if found, but also faced with standardization issues, such as 3 kg, a little bit less completely master control, can not be very accurate; Finally, even if the distribution is successful, the customer may not be able to distribute because they are not at home, or cancel the order for other reasons, The pork is completely useless.

Despite the success of this Suichang attempt, in fact, because of the package of mail, loss, increased additional labor costs, plus the price of poly Group Buy is the normal retail prices of 70 percent, Suichang Shop Association in this operation is not making money. Because of the particularity of fresh products and immature industrial environment, it is difficult to industrialize the operation of E-commerce. But the method is also people want to come out, Suichang Deputy County Magistrate Ye Zhaohui to consider is not can use "millet" way to do online soil pork reservation, when pigs or piglets, consumers can be a single, such as pigs naturally mature later sent to customers hands. This is just an idea, real consumers buy not to buy the account, is completely bottom.

Over the past two years, many capital and entrepreneurs have been involved in agricultural electricity, including the production of fresh business channels, including cold chain distribution and other fields. But because of the particularity of fresh products, the whole industry is still extremely immature. The advantages of the Internet platform in the region of a strong timeliness of fresh areas can not play a full advantage. Even so, the various types of startups in various areas of the layout. In order to solve the problem of the last kilometer distribution problem, there are companies in each community shop cold storage. Shun Fung oneself also cut into the cold chain distribution, and investment to build a cold storage, trying to kill into the field of fresh electricity. Perhaps not too long to have a fresh electricity business can be really mature; At that time perhaps we see in the Internet whether the lamb, or Suichang of the Earth pig, as long as the mouse moved, the next day to be delivered. Do you expect such a scene?