Fresh electricity business who main ups and downs: E-commerce Another hot 200 billion cakes

Fresh E-commerce market prospects are gradually discovered by all walks of life, its future development trend can be summed up as five points: to develop different product strategies for the high and low value added, to standardize service and professional food combination recommendation, to cultivate customer loyalty; The traditional whole industry chain enterprises will become the main force of the fresh electricity business; Over the next longer period, Profit point will come from the custom membership card sales, fresh O2O would be a big way.

Now fresh products have become one of the most popular E-commerce products in China, who can grasp the opportunity to live fresh e-commerce, the achievements of E-commerce BR?

200 billion Big cake

At the beginning of this year, Cofco's I bought a network and Analysys international through the micro-blog of a joint publication of a food net purchase white paper shows that the net to buy fresh young and middle-aged consumers mainly, urban white-collar proportion of the highest, reached 43.39%. This directly illustrates a change in buying habits. In the next 3-5 years or so, the next popular online shopping category is fresh food.

Has a super 200 billion yuan electricity market scale, but at present but only about 1% of the net market penetration rate, which undoubtedly to the traditional fresh food industry chain giants, agricultural companies, fresh food supply agencies, large platform electric quotient a big cake.

Five trends of fresh electricity dealers

The non-standard nature of fresh food, the strict requirements of the whole cold chain, 20% to 30% of the high loss rate, distribution limitation requirements and consumer buying habits and so on, are placed in front of the health of a road barrier. How to solve obstacles, break out and become influential leaders in the region? Combined with the current experience of fresh electricity manufacturers, we may wish to make the following trend forecasts:

1. In the operation of product strategy, for high value-added products easy to do transportation, will be used to buy hands, combined with emotional marketing, high value-added products are not easy to transport, will use the pre-sale form to carry out sales; low value-added products easy to transport, to small profits but quick turnover, increase the customer base, The combination of ingredients or the convenience of dishes to improve value-added, and for low value-added products not easy to transport, will take the combination of sales, pre-sale, home matching and other ways to carry out.

2. To standardize service and professional food combination recommended to cultivate customer loyalty. Customer relationship maintenance to make up for non-standard product defects, through the website and customers directly to establish trust, communication and service to obtain satisfaction;

3. The traditional whole industry chain enterprise will become the main force of the fresh electricity business. For high investment in low profit cold chain logistics field, the traditional offline enterprises do online, cold storage, frozen storage, distribution vehicles and other resources can be used, and the traditional enterprises in the years of cold chain establishment process has accumulated a set of more mature logistics system.

4. In the future longer period of time, fresh electricity business profit point or from the custom membership card sales, mainly for enterprises and institutions of purchase orders and family regular distribution orders to bring profits. This way can let the website to the product supply control, to a certain extent also can reduce the marginal cost of logistics distribution.

5. Fresh O2O will be a great way to go. Online and offline entity stores will support each other, distribution stores can be in accordance with the established areas of timeliness and free distribution coverage, in the maintenance of product freshness can also digest excess inventory. In addition, fresh electric Chamber of Commerce to increase the location of refrigerated storage cabinets or increase distribution density, gradually cultivate consumer custom, to solve the problem of single customer distribution limitation.

Fresh electricity manufacturers just find their own profit direction, fine operation, improve user experience, strict product quality, will usher in the fruits of harvest.