Fresh electricity commodity brand "small peasant girl" opened the first line fresh-off station in Shenzhen Nanshan

Abstract: Stationery, clothing, shoe bags, jewelry, these are basically lattice shop retail model of the mainstream category. But at present, Shenzhen has a fresh industry players also made a lattice shop. This player is once a hot, micro-letter to send the public number of small peasant women. Earlier this month

Stationery, clothing, shoe bags, jewelry, these are basically lattice shop retail model of the mainstream category. But at present, Shenzhen has a fresh industry players also made a lattice shop.

This player is the once popular micro-letter to send the food public number "small Peasant girl". Earlier this month, the fresh electricity commodity brand "small peasant Girl" in Shenzhen Nanshan opened the first line of fresh raw station, in order to accelerate the expansion of fresh station mode, small farmers through the public to join the way, a fresh station to recruit "good goods shareholders."

It is reported that smallholders recruit 10 shareholders in the range of 1-kilometer, after the last shareholder signed an agreement and the cost of delivery within three months after the launch of the regional fresh station, shareholders can enjoy the small peasant girls fresh stand of the right to pay dividends and have a fresh station in the control of the lattice shop. In this way, the smallholders plan to lay out 100 fresh stations in the country within 3 months. Small peasant women think that many suppliers have real good goods, but suffer from no channels. Therefore, the small farmers will build a fresh station area of the grid shop management contract to the "good goods shareholders", the good goods shareholders would have the control of the contracted lattice bunk, can be distributed in the grid shop to sell their own goods or transfer.

At present, there are two ways to join small farmer girls ' fresh station: investment of 5000 yuan, will be a specialty area in the store lattice shop a lattice of ownership, and enjoy 0.5% of the right to share a shop, 100,000 yuan, you can get the store in the specialty area lattice shop a lattice of ownership, but also will have shops, can shop location, Offer advice on pricing and make shop marketing plan.

In order to ensure the quality and characteristics of the product, small farmers for the grid shop sales of products set the following standards: the sale of products can not exceed the business scope of the store business license, at the same time, the sale of products as far as possible with the regular products in the shop complementary, with regional characteristics and unique flavor Shareholders must ensure that the goods they sell are in line with food safety.

At the same time, in the distribution of the lattice shop, smallholder farmers introduced horse racing mechanism. At the beginning of the operation of the fresh station, the distribution of the lattice shop is obtained in the form of lottery, and from the second month, it will be distributed according to the sales situation. That is, the first shareholder of the sales can choose the berth, and then postpone the selection of the shop. For two consecutive months, sales are at the bottom of the line, and goods and sales programs need to be adjusted.

According to billion power network, as early as 2013, small farmers in the micro-letter on the start of the business of selling vegetables, at that time is aimed at white-collar vegetables distribution services, but because of the 2C semi-finished raw and fresh electricity business customers low price and high distribution costs, resulting in the project aborted. September 2014, the small peasant girl restarted, this time walk is the restaurant distribution (2B) + offline Fresh station self-mention (2C) mode. Among them, fresh station as a small peasant woman complete commercial layout of an important link, at the back end can realize the supply chain of agricultural products, and in the front-end, can also expand a variety of demand side for sale.