Fresh electricity dealers should learn to "do fresh" and "fresh"

When the small, as long as the rainy years, small ditch small gully is full of water, my friends and I love to do is the water to touch the fish, the last catch fish is not very large, and most are "tasteless tasteless" silver carp, take home to cook a pot of silver carp soup, one breath drink two bowls. At that time there was a retired teacher in the village, kind of a good melon, his home of the grapes famous village, we are a few naughty, occasionally will go to the orchard to steal some grapes satisfy, do not mention how delicious.

Then I remembered why everything was so delicious? Obviously because the food is very fresh. So what kind of food is very fresh? I have been thinking about this problem, and in the process of my thinking, http://www.aliyun.com/zixun/aggregation/12210.html "> Fresh electricity business has been quietly online, And the scale is very large, now in addition to the professional fresh shopping mall, the mainstream electric dealers have fresh this section.

Today, we do not take the data to speak, all know that the data is the hard truth, the truth can not run out of a word, so next to say that the health of fresh electricity business.

In general, any one thing and bigger, there will be some people come up with professional knowledge to apply mechanically, and then some people became experts, some people became Montana, the thing they do will have a vivid name, so, the fresh electricity business came. Nothing more than the original in the market stalls sell some fruits and vegetables fish, and then become online to buy, and then bigger, became a platform, they do not go to wholesale, become vendors supply, identity changed, the image of a big diversion.

This is a change of the matter, but experts and commentators have joined, the fresh electricity business began to become more complex. Raw fresh is fresh, do fresh, first of all should think of how to do "fresh", but now everyone is thinking how to "fresh", so the operation of the thinking is guided into how to establish cold chain logistics this misunderstanding. It is estimated that more stupid people can also think to keep fresh non-local when the production of Mo genus, fresh fruit through fresh-keeping transport to other places will be discounted, so to analyze, fresh seems to be a false proposition.

Of course, we do not need to dig professional words, not to find a nutritionist or experts in agriculture and forestry to identify food preservation, but how can fresh in different places to do fresh? Do the local fresh products are the most easy to do fresh, as some large hotel procurement, the day to buy food on the day to eat, do not have to freeze or add fresh film, This can achieve the maximum freshness of food. So the problem comes again, how to solve the problem of food in different places? There is no way, the food in different places through laminating and refrigeration processing, to the customer's hands are no longer considered fresh.

The above statement seems to be reasonable but very absurd, now the fresh electricity is through the cold chain to solve this problem, many people online to buy fresh food, feel good, because they eat the food in the past, although the quality of some passable. So for these consumers, in the problem of food in different places, the contradiction is not fresh and not fresh, but it is convenient and fast to eat food, as for the time and freshness of logistics, has become relatively secondary, this is a fresh electricity business in the short-term rapid development of one of the reasons.

This is also a short board of the raw electricity dealer, fresh electricity manufacturers more and more fierce competition, differentiation will be inevitable, spell service will also play in this area, in the future for a long time, the fresh electricity business will be through the increasingly updated services to make up for this deficiency.

In the above analysis, fresh electricity business should include at least two aspects: first, the local O2O, set up a platform in various places, excavate the upstream resources of the local fresh market industry, provide the intermediary service between buyer and buyer, can realize by mobile Internet, TV shopping, car media, local mall, etc. Second, the off-site or consumer-to-consumer, mainly to solve the problem of fresh purchase, and continuously optimize the cost of logistics chain and fresh, so that the net to buy fresh food people more trust in their food.

In fact, it is very worthwhile to study which part of the industrial chain a fresh electricity dealer should do.

Only do downstream significance is not very big, this is to do a website to do some promotion optimization service can solve the problem; if the middle and downstream do, in addition to do the mall, but also to do some of the products two times processing, in the process of processing to improve product quality and image, which is necessary for the development of fresh electricity business; The ideal fresh electricity business is to co-ordinate the entire industrial chain, starting from the upstream to optimize the quality of products and brands, image positioning, brand building and resource monopoly can do their own unique, so competitive will be very strong. If Ding Lei pig can be listed, can take the whole chain of routes, but now have not seen "ding lei pig" is what kind of, but Liu of rice first listed, but the price is outrageous.

Fresh this theme close to agriculture, do fresh electricity merchants should go to the countryside to see more, compared with the industrial chain of agricultural and sideline products and the general product chain of the difference, it is estimated that there will be new ideas. For example, the fruit of the electric dealer to find a few orchards, look at how the fruits are sold, have to go through which several platforms, if you can integrate these resources in the middle, for the fruit of electricity is the first-hand resources to solve the raw products on the shelves to ask; at the same time in the orchard there are many themes can do a fuss, such as fertilizer use is not organic, spraying the problem of how to treat, fruit picking can hook up with electricity and so on, if you can solve these problems, the future development of fresh electricity manufacturers is very favorable.

It can be said that agriculture, forestry, animal husbandry, vice, fishing in these areas are all related to fresh electricity business, in these areas can make a difference, you can make a living to provide sustainable development of the road, but also to the rural people's income and quality of life to improve the grade, which also fits the current rural entrepreneurship this controversial topic, Rural entrepreneurship should start from the electricity business first, I do not know whether you agree with my humble opinion.