Fresh electricity dealers still need to profit

Absrtact: Although there are more and more enterprises announced to join the field of fresh electricity, but how to profit this problem, in 2012 years after the emergence of a large number of fresh electricity companies, but a bit like a chicken: answer or not back will appear a little awkward, but to escape the problem,

Although more and more enterprises announced to join the field of fresh electricity business, but how to profit this problem, for 2012 years after the emergence of a large number of fresh electricity dealers, but a bit like a chicken: answer or not back will appear some "awkward", but to escape the problem, but always extended outside speculation and leisure.

On the one hand, as a new thing, fresh electricity dealers need a longer time to cultivate the user consumption habits, so as to lay a good foundation for the future profits, on the other hand, more and more attention, but also make the topic of how to profit is unlimited amplification, it seems not profitable, the industry has become a "loss to make a yell" business specimens.

It still takes time to profit

In an interview with the Securities Daily, Du Yan, a researcher in the investment consultancy retail industry, said fresh electricity business and the traditional electric business is very different, the input cost is higher, the demand for cold chain logistics is also higher, because the special nature of fresh agricultural products, short shelf life, high loss of reasons, all caused by the fresh electricity business is watching lively, The substance does not profit much. From the customer base analysis, online procurement of books, electronic products, clothing, etc. into the mainstream, but fresh agricultural products because of the relatively high unit price, customer groups are relatively small, but also in the training, can not play a scale effect, reduce the cost of application.

In addition, the short board which the fresh electricity trader faces cannot be neglected. "Base resources integration is difficult, procurement integration is not in place, lack of socialization of cold chain logistics integration and application, supply chain loss is high, category and customer group positioning error, high return ratio, compressed profit space." "DU Yan macro explanation." In this regard, Shun Fung optimization also believes that the cold chain logistics industry development is an important "ridge." "Fresh goods to the cold chain distribution requirements are very high, the development level of cold chain logistics has been restricting the development of fresh electricity dealers." "Shun Fung Optimization in reply to the securities daily" as explained.

However, the advantages of fresh electric power can not be neglected: to cater to the needs of the Internet shopping, to ensure the quality of agricultural products to meet the needs of fresh and healthy agricultural products. These potential industry positive factors, so that more and more practitioners in a headlong, for the future planning layout.

"Shun Fung rapid transit through the optimization of the accumulation of cold chain home and warehousing experience, has launched an integrated food supply chain solutions, including multiple temperature storage, cold chain trunk transport, cold chain home, food sales, IT support, customer service, such as one-stop services, will effectively solve the problem of fresh commodity circulation. "Shun Fung optimization also to the securities daily" introduction.

And for the "industry practitioners large and no profit emergence" of the fresh electricity business industry, Shun Fung preferred to think that the fresh field of temperature control requirements are very high, multi-temperature storage center and the whole process of cold chain logistics construction in the early stage requires a lot of input, but as long as the supply chain management to do well, with the people's consumption habits and order volume of increasing, Future profit expectations are very strong.

Fancy future Active "enclosure"

Although the profit can be, for fresh electricity business, profit or will be a long-term goal: "(industry companies) to achieve profitability still need 3 years-5 years of precipitation." Fresh electricity business needs to increase resource integration, find prospective customer groups and strengthen brand marketing and publicity. "DU Yan macro recommendations.

And in this realization of the profit process of 3 years-5 years, the development of fresh electricity, or will experience the process of oligarchy concentration: Fresh electricity business is still in the exploratory period, operating costs, the base of customer base has yet to be further growth. The number of people who try is rare. With the improvement of people's consumption level and consumption concept, the fresh electricity dealers will have a bright future and great market potential. The local characteristics of agricultural products are strong, the future regional leading fresh electricity manufacturers have the space for survival and development, for the layout of the national fresh electricity business, localization is also an important strategy. As the market matures, competition is increasingly fierce, the operation of the poor will gradually eliminated, industry concentration will increase. "DU Yan macro thinks.

However, in this process, compared with how to profit, how to make the market cake bigger obviously more attention by practitioners. Shun Fung Optimization in the reply to the securities daily, said that at present, fresh electricity manufacturers have just started, but also need everyone to grow market cakes and cultivate consumers, benign competition for the whole industry is good. Profit needs a process, in this process, shun Fung preferred will adhere to its own positioning, focus on "imported food" and "domestic and foreign origin of direct production of food", and continuously optimize the level of supply chain management.