Fresh electricity manufacturers have potential, most consumers look "fresh" sigh

In Hangzhou, the young "online shopping group" Ms. Xu is not satisfied with the online purchase of clothing, electrical appliances and other daily necessities. Now, the shrimp in Madagascar, the Taiwan direct supply of the Mao-gu citrus, the imported American car, and even daily home to eat vegetables and fruits, Ms. Xu began to buy from the Internet.

"Basket" as the electric Dealer's "Last Piece of blue Sea" from last year began to be "fall", the major electric platform and vertical shop have dabbled in fresh areas. However, this area has not inherited the traditional "civilian price" tradition, due to logistics, preservation, cost and other conditions of the restrictions, freight costs outrageous, many people can only hope that "fresh" sigh.

Dozens of bucks to buy groceries online

From all over the world, fresh fruits, bright drop of products pictures ... Hangzhou white-collar Miss Zhang through the micro-letter public account recommended, the first time to open high-end food online mall "Fu Tian Net", are almost eyeful of the product "flashing blind." Vegetables and fruit pictures to see like the "Beauty camera" shot out, people's appetite increased. Price, Lotus 10 dollars a catty, lettuce 12 Yuan a catty, although some small expensive, but the site provides door-to-door service, this price can also be accepted.

The next day is the weekend, Ms. Zhang immediately set out to order. No meet, shopping cart stuffed with organic carrots, organic cherry tomatoes, lotus root, such as five of vegetables, but in her next single checkout, impressively jumped out of the express fee but let her unable to accept: The site shopping full 500 yuan free shipping, 500 yuan below the need for another shipping costs 50 yuan.

"I bought a total of 45 yuan of food, freight but to 50 yuan, than the total price of products is still high, this freight is too scary!" Miss Zhang thought for a long time, finally still not willing to dig this freight.

Electric dealers "crowding" fresh market

Fresh electricity business began to be known to the general public, when the business is a bright fresh electric platform "original Life Network" of a successful marketing. Last November, the original life net and "former smoke king" legendary entrepreneur Kingkian signed the network Sales agreement, sales 100 tons "Chu orange". This orange tag with the inspirational orange quickly detonated the fresh electricity quotient, several times sold off goods.

In fact, fresh electricity vendors can be understood as selling vegetables on the internet to sell fruit, the past fresh products mainly through the traditional market to the user hands. After the wholesale market reselling, may experience 3 to 4 fare increase link, at the same time because of long-distance transportation and preservation, many of the links are not transparent, people often eat the freshest food, through fresh electricity, agricultural products may be directly from the origin to the people's home, the whole cold chain, more assured.

In the past two years, the electric dealers have "piled together" fresh market. May 2012, Shun Fong's electric commercial food mall "Shun Fung Optimization" on-line, mainly in high-end products, 70% of food from imports, fresh business accounted for One-third; June 2012, Taobao online eco-agriculture channel; in July, Jingdong Mall launched fresh channels, fresh electricity Business "Original Life Network" on-line In March 2013, store 1th launched fresh category, the May day of the cat pre-sale channel under the "Most fresh" plate, pre-sale fresh products.

According to the Analysys think-tank data, the initial stage of the Chinese raw milk market turnover of 2010 only 420 million yuan, but 2012 has blowout to 4.05 billion yuan, and 2013 to reach 5.7 billion yuan, of which the second quarter of the transaction size has reached 2.4 billion yuan.