Fresh electricity quotient: The huge profit pattern of market demand is hard to find

Investment community Yutian October 30 Report

Big demand Big market

Once not be optimistic about the http://www.aliyun.com/zixun/aggregation/12210.html "> Fresh electricity dealers in the era of the power of the rout to rise ...

From the first line of Shangtian cat, Jing Dong, suning easy to buy, shop 1th and so on a full march into the fresh market, after the vertical electric business Original Life network, Shun Fung optimization, Tuo tuo industry and so on are also developing. Data statistics, 2012 ~2025 years, China's cold chain food demand will grow from 200 million tons to 450 million tons, the annual composite growth rate of 18.8%. Industry insiders said that the average gross margin of fresh food in 40%, and users repeat the purchase rate is high, the next 3-5 years is likely to be the next hot commodity category.

In the "Qing Ke Venture Investment club phase 118th cold chain fresh-electricity business new battlefield", investors and electric business businessmen gave their views.

Profit, Are you ready?

Fresh electricity traders were once considered to be the blue sea market with considerable prospects. But do you really make money?

"It's hard for investors who make food to make money," said Shiong, a partner in China's capital ventures. As far as we know, only fortune, Ding-hui venture in the investment Huiyuan, double sinks earned money. In this food circle, few money is made. ”

What kind of fresh money is the most profitable?

Fresh Wharf CEO stated that seafood is the most lucrative category. "Because I know vegetables, fruit category are not making money, plus I am a Fujian people, so the original choice of seafood." General seafood is more than three times times the gross margin of ordinary fresh. "he said.

The statement also pointed out, "The fresh market is very big, no one can monopolize the market alone." "At the same time, he believes that future integration will give fresh market a lot of potential development."

Excellent Vegetable network CEO Ding Jingtao that the steady development of fresh electricity dealers may occur in 2015 years. As for how to be a good profit model, he said, "Shun Fung optimization is currently doing imported food, I think it is a good category." Fresh and other categories are not the same, must be done the finer the better. ”

Logistics, I want to say to you

As a fresh electricity business, the cold chain and logistics requirements are higher, "last kilometer" refrigeration is the most important. So, who wins the logistics to win the market opportunity.

Originally the life net North China area general manager Daishan said, "We are doing the fresh electricity merchant's cold chain curtilage to match, the customer receives the thing is can reach the storage temperature." How can we keep it fresh? One is to ensure that what you send is in the desired temperature environment; ”

Excellent Vegetable network CEO Ding Jingtao said, under the line self-mention will be excellent vegetable network in the future to solve the logistics Short board of important measures.

Fresh Wharf CEO Statement of the plan, the recent increase in physical stores to penetrate the logistics bottlenecks.

And Zhang Tingting, vice president of agriculture, said that what is bothering them is how third-party logistics control the quality of fresh goods.