Fresh fruit electrical business in the field of frequent movements

In the second half of last year, fresh fruit in the field of electric business, such as the Cat on the line last year, "Meow Fresh Health" channel, shop No. 1th also sold fruit, the focus on the foreign business of the field network in September to complete the financing. Today, the fruit electric business "every Day Orchard" to 36 Krypton confirmed, "Every day Orchard" has completed a new round of financing, Yu Ying Ming Investment, the original management sig (Haina Asia venture capital) continue to follow.

"Every Day Orchard" is a 2009 since the Shanghai area of fresh fruit electric dealers, 90% of the sales category is imported fruit, and the import of these imported fruits and fruit orchard cooperation, direct from the origin of the purchase, there is no intermediate wholesalers and retailers link, one can control fruit quality and circulation time, Secondly, shorten the supply chain can also bring price advantage. Every day the Orchard CEO Wang Wei said in an interview, in fact, the current domestic fruit prices are gradually rising, and foreign orchards are mechanized, large-scale production, can be filtered out of the fruit, weight, or even sweet degree almost consistent, so can be standardized at the same time lower costs, and domestic fruits from planting to packaging are still in a relatively low level of standardization, so the price of imported oranges can even be lower than the domestic orange price.

After this round of financing, the funds will be used to gradually build warehouses outside of Shanghai, logistics, to do cold chain, packaging, to solve the problem of fruit vulnerability and temperature control, and optimize the back end of the supply chain. And every day the orchard at the beginning of the creation of the same time wired entities shop and online electric dealers, the future may also try O2O way, so that users can book after the fruit in the store, or in the store book delivery home.