Fresh life belongs to the necessities, the market capacity is huge

Raw and fresh belongs to the necessities of life, market capacity is huge, not only for enterprises to bring profits, also bring sustained attention and two consumption, can be counted on the field of electricity is a blue sea, but the construction of cold chain logistics distribution system than the general investment in a large number of early entry into the fresh net shopping enterprises almost all because of supply chain, management, geographical limitations , the cost of capital and other reasons failed. However, such a huge project has also been so many want to be in the huge fresh market in the "one Cup of soup" of the electric business enterprises covet unceasingly, has become a battleground for all, especially the electric giants of the admission, in the cold chain construction and path formation of a very large difference, so that "fresh electricity business year" has become particularly lively.

As a third party logistics company, Shun Fung from two years ago to enter the electric business online fresh platform, Shun Fung optimization, whether it is the strategy or its own positioning is very advantageous, from the beginning of the rich invested heavily in the establishment of cold storage, the procurement of temperature control equipment, continuous optimization of technology and distribution programs, in the cold chain transport has been in a fairly advanced position, Therefore, it is logical to launch the first brand of fresh industry distribution-"cold luck", which means that shun Fung began to try to open their own cold chain distribution capacity, to become the industry leader. It can be said that, after all the construction of the infrastructure, shun Fung fresh cold transport closed-loop is easier and more stable than other electronic business enterprises. And, hey, the crazy layout of the guest shop, provide a cold chain warehousing, cold chain trunk, cold chain home, fresh food sales, fresh food, supply chain finance, such as one-stop supply chain solutions, close to the community's layout advantages, but also make Shun Fung's O2O strategy becomes very grounded gas.

Although the layout is exquisite, but Shun Fung's electrical quotient has a very big problem. Rival Beijing-east side of the construction of logistics, one side of the joint convenience store cooperation, the cat will have a cold chain capacity of the third party logistics into their own platform, and the take-off of the rookie to make a lot of cat life less worries; Shun Fung do fresh O2O although there are million "Hey Guest" support, but the cooperation of the business is still too little, Jingdong and the Sky Cats powerful channel control should not be underestimated, once cut off business cooperation shun Fung became very dangerous. Therefore, it is necessary to attract more cooperative merchants and a wider audience of users to their own open platform and continue to accelerate the scale of expansion.

However, shun Fung preferred to live in the fresh electricity business is good, its core competitiveness is still logistics, although Shun Funglen home with support of the number of cities rarely only 54 cities, but the rookie only more than 10, Tuo tuo workers only Beijing, Jingdong is not much, for China so broad market, its layout space is too big, Who master the cold chain distribution, who is the eldest of the cold chain logistics. This analysis, shun Fung cold chain distribution system is the most open, coverage is also quite large, targeted at customers, including food enterprises, raw food market, catering enterprises, fresh electricity business, and so on, the current day cat, Taobao, Jingdong merchants, easy fruit nets, etc., in the open environment of the Internet, It is believed that Shun Fung will further open its logistics ecosystem.

And the first batch of focus to do fresh vertical electric business Tuo Tuo, founder of the initial and no suitable logistics enterprises can undertake its cold chain distribution needs, so in the site preparation, Tuo Tuo workers formed its own cold chain logistics. The head is very good, for "fresh" service has laid a solid foundation, and service-oriented distribution positioning, coupled with a strong regional characteristics of the "refrigerated car + tricycle + insulation box" distribution methods, effective control of the cold chain cost and distribution flexibility, This is also a key point that the Tuo tuo industry has been able to survive compared to other companies that entered the company in the same period.

However, the cold chain logistics is not only the achievement of Tuo tuo workers, but also become a constraint on the development of a very important factor. In spite of the formal opening of cold chain distribution services to many cities, but Tuo Tuo work club cold chain coverage is too small, in addition to Beijing 6, other fresh distribution is with the third party logistics company, so the delivery speed and service quality will have a big deviation, also make the extension to the country is very difficult.

And the same since the construction of the logistics of Jingdong, from the main category 3C began to expand gradually, exerting fresh, and has begun to the original mode of business into the fresh channel into proprietary business. For the Beijing-East Force fresh in fact very easy to understand, in addition to fresh category this big cake on the repurchase rate and enhance the user stickiness is very important outside, on the one hand, Jing Dong spent more than 10 years, put tens of billions of dollars to build a nationwide logistics network, can quickly realize the cold chain logistics upgrading, fresh storage and distribution, although there are challenges, But there is a strong financial support and logistics strength is not big, on the other hand, Jingdong procurement team, from 3C Mining has accumulated a lot of experience, this for the fresh self-mining has a very big advantage.

Self has always been observation, jingdong in the cold chain operation model has been to improve the proportion of the self-employed, more than 600 cooperation merchants, a large part of the reason is the hope that through O2O to achieve the establishment of fresh platform, after all, there is no independent of the Beijing East Fresh platform. However, fresh quality control is a recognized difficulty, Jingdong can establish a set of products of the standard system is still uncertain, and, Jingdong cold chain Logistics limited to their own system, will not be independent of the open to other fresh platform use, which means that the supply chain integration, the construction of various links, Jingdong is thinking clearly to single-handedly do, so, the difficulty coefficient will naturally increase.

and has been relying on the third party logistics company's Day cat, from the beginning of selling ice cream, and finally used their own rookie logistics platform, here for the moment regardless of the horse Cloud master take the rookie crazy enclosure behind the bureau, only analysis rookie cold chain strategic layout and problems. From the rookie cold chain on the line since the small scale activity, to a certain extent, has shown its relatively advanced cold chain distribution strength. And, the current rookie of the cold chain is facing two aspects of exerting force, one is the integration of cold chain storage and distribution resources, the establishment of industry standards, cooperation and try to control other logistics company's business information, resources; the second is to integrate business into their own logistics platform, want to achieve efficient logistics and distribution, transportation will not save the road time, The optimization of the intermediate links is the key, so this has become a rookie cold chain of exerting force point.

However, rookie cold chain platform current coverage is relatively small, want to form the distribution between the city closed loop is still a lot of difference. Before, the cat and Jingdong before the hope that through the docking supermarket to do fresh business, but the supermarket on the one hand can not meet the needs of the user experience, on the other hand, supermarkets want to do their own independent of the consumer, cooperation may become very small, so the stake in the Yintai has a great chance to do supermarkets, after all, almost all department stores have their own supermarkets, Plus the cat's fresh platform, coupled with the rookie cold chain, the closed loop naturally formed.

Each enterprise has its differentiated core competitiveness, but on the strength of the cold chain logistics, I believe that the logistics started the Shun Fung must be a well-deserved boss. However, fresh electricity manufacturers have just warmed up, cold chain logistics only ushered in the spring, to maintain the advantages of first hair, waiting for opponents to make mistakes!