"Friends", aiming at the interest of social

The most important social products are "gender" social products, and the original meaning of social networking is clearly not the case, in many cases in human society is "Tea friends", "Friends of Chess", which is called "social interest." In this field of players, the PC side has watercress, mobile end of the Mo, and at this time the group is already a small society, nor who want to enter all. Personally, this area still has a lot of digging space.

However, the Society of Iron, the play of water. Today we talked about a social application called "Friends", the basic social structure is the IM group, but the way to define the group is very interesting, its main idea is "behavioral social"-to define the user's joining group by the app installed on the user's phone, and "friends" The concept of moving forward again-based on the geographical location of this variable, with the geographical proximity of the talent will appear in the group, that is, users in different places to see people in the group is not the same, of course, based on a certain user size.

Yang, CEO of "Group of Friends", believes that what apps the user has installed, the likelihood of the behavior associated with it is clearly higher than the usual way of choosing a label; Because most people will choose their own "travel" "photography" these labels, but most people do not travel, but also do not understand photography. "Friends" of the label is divided into 4 categories, one is all kinds of app, hope for those who have vertical community attributes of the app precipitation down to provide a more efficient communication, dating sites, followed by common hobbies, life, idols and other categories. LBS as a variable also becomes the standard for cutting down the small circle of each label, after all, for example, 36 Krypton readers so much, it is impossible to share the discussion in a group.

Actually, targeting the interests of the social products are still a lot of, but not the same way, such as a foreign one called amino App, but it is like a mobile end of the bar, but every interest is in the form of independent app, each app is a very fine and straight community, Just about the role of a movie. The other products I've seen are "love stars," but it's the app group that gathers relevant users with a star, which is an extreme vertical case of interest.

If the "friends" can be in the division of the circle to do very vertical precision, with the economic characteristics of the fans of the heavy straight IM group should not be a worry.