Friends Car Rental Merchant translation: 3 of peer-to-peer Car rental judgments

Peer-to-peer Car Rental has always been the capital of the field, from the PP car rental to friends to rent a car to the treasure car rental, all in a very short period of time to obtain tens of millions of dollars in financing, which also flashed like IDG, Sequoia and other capital giants figure, and Yiu Jingbo personal stake in the Treasure drive car also let O2O giant in this market behind looming. Recently, in an interview with PP car Wang Jiaming, the Pakistani people visited the friend car rental CMO merchant translation, in his opinion, Peer-to-peer rental is just an initial concept, the future share of car rental areas will gradually extend to the automotive market, tourism and even community areas.

Major models, data and strategies

BA people understand that, at present, friends of the car to their own main set is: Community share rental products, compared to other Peer-to-peer car rental products emphasize local community attributes. Peer-to-peer Car Rental is a localized, shared economic model that values the value of renting out a car in the community to the local life, Merchant said.

At present, friends of the car has been obtained from the speed of light An Zhen, the peak of Huaxing and investor Wang Gang's 10 million dollar a round of financing, angel round of financing is millions of U.S. dollars, friends of the rental car gave the official data show that the current product has 200,000 registered vehicles, the actual operation of the standard vehicles 15,000 cars, Services covering 4 Cities 1 islands (Beijing, Shanghai, Chengdu, Xiamen, Hainan Island), mobile end of the total number of products downloaded 700,000 times.

Merchant translation revealed that the company's core goal is to plough the existing city, with more products together with the education market, the overall market strategy is relatively conservative, focusing on products as the core. The main concept of the community is its product positioning, the future friends of the car rental core areas will be placed in the "Community travel" field, and take into account a small number of local service areas.

Key judgments on sharing the future of renting a car

1, now: The share of the economy has long existed, but was scaled up

The definition of You You car rental is always peer-to-peer rental products, and merchant translation is more willing to call the community to share car rental products, the reason why not Peer-to-peer is the main reason for sharing car rental than peer-to-peer rental range and meaning greater. In the view of merchant translation, in recent years the rise of the concept of shared car rental has actually been, not the concept of appearing out of thin air, such as the previous people for some items borrowed in fact is to share the economy, but this kind of market is disorderly, mutual trust through experience, mainly in the acquaintance between, so there is no scale. And with the outbreak of mobile internet, this behavior is extended to the network, also become the so-called shared economy. In the discussion of the merchant and the translation of the BA people, there is also a view on this market, that is, sharing the economic model will be the future change of private resources two distribution of the important economic model, this behavior will gradually from High-value products (such as cars, real estate) gradually expand to more areas, and behind the people on the online sharing of trust in the process of gradual establishment.

2, the future: Sharing the car rental market is not just a shared economy

For a product, the future extension depends largely on the area in which it is related. Merchant said that the shared car rental is a very strong localization of the market, the survey showed that a user sharing behavior and rent-seeking behavior in general will be reflected in a region, and this area is often its habitual region. As a result, merchant that the localization of shared car rental is actually very strong community attributes, and car rental itself is about travel, so, for the future of the product form of short, merchant translation more biased towards community travel areas.

For this area, there are two opportunities, one is the destination economy, users of the destination information inquiries and guidelines or products behind the huge demand, which also includes tourism and other needs. Second, the car after the market will likely be the share of the gold mine behind the car, the core logic is that the car rental behind the share is actually the owner of the market, this crowd on the automotive market service demand higher.

3. Opportunity: The value of "two screens" in the automotive market

At the end of the interview, BA People and merchant translation of the car after the market, Merchant said, the car after the market is still more difficult to cut, at least for now almost impossible to fully cut products. At the heart of the market is the scramble for "two screens"--the car-controlled screen and the mobile screen. After the current car market entrepreneurs mainly to transform the mobile phone screen into the main market, a few design car screen. In the merchant translation, the interior screen of the transformation is difficult to cut, is still the field of depot-led, and mobile phone screen in the course of the experience is poor, in general, this market improvement space is still very large. It is still under discussion whether the future of a friend's car will be cut and cut.

Finally, merchant that for the sharing of car rental, whether it is a trust problem or a government problem, the core is the market immature performance of the education market is a long way to go, for the entire O2O industry, merchant translation think that the urgent need to broaden the market rather than deep local services, do deeply to do is for O2O local attributes of the The Pakistani people are quite sympathetic.