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Actually, this is an idea that has been suppressed for a long time in my heart and I have to bring it up for discussion today. Why say so, because a lot of friends have misinterpreted SEO. So, with today's topic: friends, please know the correct seo!
SEO is not a shortcut
A lot of friends have been SEO as a shortcut. Like recently a friend found me, asked me to help him put an extremely popular keyword, in a week to optimize to Baidu home page. In fact, I am not unwilling to help him, but I can not do it. You a new online site, has not spent the inspection period, but also a high degree of competition to operate a keyword, but also a week on the home page, it is impossible.
To get a better ranking in Baidu, without a few rankings of the cycle, is basically impossible to do. Of course, the premise is to do white hat technique. And, before we do the optimization, we need to evaluate it. Assessment of the industry, evaluation of our audiences, and then to evaluate keywords, and so on a series of work to do, to form a complete program, can be SEO optimization, which can also be seen, SEO is a completely systematic project. But many people do not look, one up is updated, outside the chain on the hair, thinking that this OK, but one day Baidu K his station, on the side of sulking. In fact, this is not a taste of the real essence of SEO reasons. It is not a shortcut, if not on the SEO have enough patience, want to rely on SEO overnight wealth, or want to rely on SEO to turn the site overnight into a printing machine, then, I can only tell you, you are wrong.
Second, SEO is not omnipotent
Before a well-known brand electric company, found me, said they launched a gourmet community, but has been operating poorly, see if I can help them push through the SEO. When they came to my company, they were even proud to say, search a word, their community on the second page.
In fact, I want to say, friends, SEO is not omnipotent. If you want to make a difference in community operations, rely on SEO, if accurate positioning, coupled with the accuracy of keyword judgments, can bring the first batch of traffic to the community, this is true. However, want to rely on SEO completely put the community up, is obviously unrealistic. To make the community work, from the current trend of internet development, to achieve three, socialization, differentiation, conceptualization. Only when can completely do no I have, people have my excellent, people gifted me refined, spermatogonial my professional, community development can be a little development. Of course, from the friend of this case can be seen, some people for SEO is too superstitious.
Third, do not too superstitious outside the chain
Have a lot of friends, think SEO is hair outside the chain. As mentioned above, some of the friends engaged in SEO work, go to a company, do not look, directly outside the chain on the hair. In fact, this is a great misunderstanding of SEO. There are a lot of friends for the chain is almost to the degree of obsession, even more, in order to pursue the chain, regardless of the use of mass, or buy links. In fact, this is all harmful to the site without a benefit. Baidu Webmaster Platform just published for the purchase of a link punishment of an article, it seems, then there will be a number of Web sites are punished by Baidu. Therefore, for the long-term development of the website, please do not too superstitious outside the chain. The chain is just a promotion agent in the site rankings.
Please pay attention to the skills of asking questions
Believe that some of the more experienced friends, have encountered a problem, that is often have friends to consult, but the problem is my site how to optimize Ah, how a week ranked still no movement, then is to lose a website. Ask such a broad question, which makes it almost impossible to answer. It should be said that every industry, every site, because of the different industry conditions, audience groups, so the way of optimization is not the same. So, please do not superstitious some so-called masters, including me. Please also ask everyone in the question, as far as possible to make a more detailed question, do not mention these too broad issues, not to lose a Web site to help you to analyze.
Please understand the SEO correctly
Countless this is the number of times, but I hope this is the last time I put forward so no technical content of the view, that is, SEO is a systematic project, it is definitely not updated content, hair outside the chain is done so simple. In other words, don't take SEO improper marketing. If you increase the SEO to network marketing, or even the height of e-commerce operations, you will find that there have been too many meaningless things before. Or that sentence, friends, please understand the correct SEO. The essence of SEO is not to do a few rankings, but in the conversion rate, or even to make the site continuous, repetitive production transformation, this is the essence of direct SEO. Should say, can not produce conversion rate of the site, SEO is not successful, there is no good ranking also useless. Moreover, there is no conversion rate of the site, often jump out of the rate will be very high, such a site, its ranking is not long.
Finally, once again, we are as SEO staff, I am not a manufacturer of network garbage, we are in part to help search engines better for users to show what they need. So, friend, wake up, look back at some of their past operations, and then think about how you should do next. Want to understand, don't complain about low wages, do not complain about Baidu K your station. Let yourself become an expert in SEO.