Friends Forum: The proposal of the medical evaluation Network

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

Time: November 23 21 o'clock in the evening

King announces the planned medical evaluation plan

Station Group: 17770150

Planning of medical Evaluation network

I. Overview

The good hospital, lets the patient friend decide. The Medical assessment network lets the patient friend choose the best health consultation, the hospital, the Doctor, the medicine, the health care product, the medical device.

The Medical Evaluation Network (ping120.com) is a public health community which is based on medical information classification and reviews, and produces a guide to seeking medical medicine. The medical information and evaluation are all managed and shared by the patients. It is a friend to compare information, hospitals, physicians, pharmaceuticals, health care products and medical equipment, the formation of public medical guidance, seek medical search engine, health community, and provide health guide, online registration, health video, health voice, online consultation, Health mall and other full-service.

The core information of medical evaluation network is only 3 kinds: namely medical information (information, hospital, physician, medicine, health care product, medical device), Netizen reviews information and the exchange information interest of the friend Circle.

Medical evaluation Network implementation of localization services strategy, the simultaneous opening of the national provincial and municipal stations, the construction of "medical evaluation of the network XX Station", the full launch of local medicine and health Reviews network market!

Comments on the medical evaluation Network topics include evaluation of information, evaluation of hospitals, physicians, evaluation of drugs, health care products, evaluation of medical equipment, such as 5 major categories.

The network collects medical information from the city through its friends, establishes a database, provides information search services to the public and encourages members to comment on it.

Suffering friends in the website received the following services: 1, seek medical guidance information. By commenting on automatic rankings and other people's comments to obtain a true medical search for health reference information; 2. Site reviews The topic is the medicine related catalogue. Friends can search the website for information about medical units. 3. Friends can make friends, exchange, mutual assistance and encouragement in healthy community, and fight diseases and get healthy. 4, in the community offline activities to get more help groups. such as suffering friends love activities, difficult funding, Freemasonry with the city party, buy health equipment, etc. 5, more health services. such as voice advisory services, preferential treatment, manufacturers to give medicine and so on.

Medical institutions (medical units) in the medical evaluation network can get the following value: 1, medical unit information into the Web site, there is an effective channel of publicity, to show opportunities; 2, the Medical unit accepts the Netizen to comment, obtains the third party The feedback information, understands the patient demand; 3, medical unit information after finishing, may enter the traditional media, such as "China Medical Guide" series of manuals, said to achieve good market effect; 4. Advertise on the website, get more economic and social effect.

Second, the advantages of the model

The medical evaluation network based on patient reviews is different from the traditional consulting and service websites, mainly collects the information provided by the patients, and attracts the visitors by the public's judgment, so it is more extensive, credible and participatory. We believe that the evaluation of the affected friend is better than the expert's recommendation.

The model of medical evaluation really captures the needs of patients. Neutrality of the medical evaluation platform, can enhance the credibility of the website information, transparency. The patient friend comments reflect the real seek medicine to personally experience the process of information, these things through the patient's introduction, the most people have a sense of trust. The website opens the biggest permission to the patient friend, creates the open, the exchange, the sharing, the encouragement, the mutual assistance community experience.

The model of medical evaluation is one of the most commercially promising business models, each patient body experience feeling, to have the reference value to the patient friend, then the massive comment information aggregation, this value will be able to accurately evaluate the medical unit, the healthy commodity real situation, has the very big influence in the patient friend.

The mode of medical evaluation is the innovative application of the model on Chinese medical and health website. Medical Rating Network is a friend of the network to work together personal webmaster to the first step towards success. We only need to carry out the initial relevant information collection, or even completely do not collect information, information update on the spontaneous by the patient. The longer the information accumulation effect, the more it expands. And this pattern site gathers the basic traffic after the other sites are hard to replicate.

III. Industry Analysis

Please take a look at old news: 39 Health Network 5 million after the acquisition of China Network Health Channel, recently announced the acquisition of NetEase Health Channel. 39 Health Network to focus on health information, to provide specialized medical content and services, successfully build the country's largest health information consultation platform. In the future 39 health nets will also acquire other portals, and after some integration, 39 health nets plan to be listed in 3 years.

39 Health Net: [Url]http://www.alexa.com/data/details/traffic_details?url=39.net%2f[/url]

Seek medical medicine Net: [Url]http://www.alexa.com/data/details/traffic_details?url=xyxy.net[/url]

As we all know, more and more netizens, people's living standard is getting higher, the demand for medical and health is more and more high. The flow of health websites is also getting bigger. At present, the domestic "health", "medicine" in the name of thousands of sites, and every day there will be different forms, scale of similar sites appear. To 39 health, Sohu, Sina, seek medical medicine, NetEase, Yahoo and other portal sites occupy the health care of 90% of the flow of traffic. 2005 China's pharmaceutical market size of 462.771 billion yuan, and the medical market scale of 400 billion yuan, health care industry 50 billion of the annual output, health industry is one of China's largest industries.

Traditional Health website information focus on popular science, online consultation, famous hospital recommended. This belongs to the missionary mode, that is, the information is edited by the website, the user passively browsing and accepting. The interactive nature of the "online experts" and other columns also because of "school student Experts", "expert medical care", illegal advertising and other issues are gradually being despised friends. Individual sites have been in disrepair for years, even decorating the façade with photographs of experts who have died for years.

According to the survey, 60% of Internet users believe that there is too much health information on the Internet, and the information is too small to meet the requirements. At present, the health network market can not meet the needs of friends, there is no real sense of the people to seek medical medicine network. Great potential for development.

III. website Promotion

1, viral transmission mode: The friend seek medicine when the reference is the reputation of friends, medical evaluation Network is through the network to this reputation into a hundredfold, hundreds of thousands of amplification, detonated Word-of-mouth marketing. The website encourages the patient to obtain the viral dissemination promotion in the way recommended by the patient friend, realizes its core value transformation;

2, the website cooperation: through the medical search engine, the channel CP and so on, cooperates with other website, achieves the promotion the goal;

3, SEO: The site in Baidu, Google and other major search engines are optimized, relatively independent of the substation mode is conducive to doing more related keyword optimization.

4, the traditional media promotion: through the issue of "China to seek Medicine guide", the opening of the newspaper Health column and other models to expand the industry's impact.

5, the establishment of the Friends of the Fund, to help the group of difficult friends, to attract media attention, social influence, and strive to build a domestic influential civil foundation.

6, the interaction between the stations and the national health community can be for other stations to transport flow, to achieve the doubling effect of traffic.

7, the opening of mobile phone medical evaluation Network, further strengthen the practicality, expand influence.

Four, the website pattern and the system characteristic function setting

Site Division main station and substation. The branch station is the city station.

Unified Domain Name: The main station uses the main domain name, the branch station uses the two level domain name binding.

The main station and each branch station are placed under the same server, the same database. The pages are placed on different FTP, but the database is bound under the same data name!

There are information, hospitals, physicians, pharmaceuticals, health care products and medical devices. Another healthy community (community stations connected to the main station!), the national main city navigation, website bulletin, the channel "site recommended" text ads and a variety of rankings.

All reviews call regional data by region!

Main station includes health community, blog, branch station navigation (home page has the main city navigation and "more cities" navigation paging link), announcements, community rankings (in the community home) and so on.

(See Procedure development instructions)

V. Profit model

1, Advertising: Medical evaluation Network by virtue of its platform advantages, to hospitals, physicians, production enterprises charge advertising fees. Such as: page ads, column outsourcing, competitive search recommendations,

2, intervention in traditional media: publication of the Guide to Medical care Series manual: including the book version and electronic version.

3, unlimited value-added: Medical evaluation network can cooperate with SP, provide mobile phone Doctor guide, Medication Guide, health Guide Short Message Service (by article or monthly). If the user sends the text message "Beijing, obstetrics" may obtain the related hospital information, the patient friend reviews, the traveling route and so on information.

4, Online Services: Voice telephone, video hotline, online outpatient services, such as full-service.

5, E-commerce: Business Online Mall. The use can be investment, sale, rental and other means of operating online pharmacies, fitness equipment stores, health supplies, sex education audio-visual products, adult supplies. Online shop to introduce a review model, so that everyone to comment on the shelves of goods. Should be our innovation, is our next step to expand the focus, the need for careful study. From the system to make the most honest online pharmacy, this is one of our long-term plans.

6, Offline Services: For the treatment of patients in different places to provide integrated online services. such as: On behalf of the registration, arranging expert treatment, contact accommodation, pick-up service, provide care, suffering friends party, send flowers and so on.

Vi. Rights and obligations

The medical evaluation net return to the friend Net (foradmin.com) all shareholder.

Medical evaluation Network independent operation, self-financing.

The financing, dissolution, cooperation, joint venture, acquisition, investment, liquidation, sale, transfer, annexation, reorganization, diversion and strategy of the medical Assessment network are decided by the general meeting of the shareholders of the network.

The Medical Assessment network operation related matters by the medical evaluation core team after soliciting the opinion of the station, the report station friend Net record.

The income of the main station of medical evaluation NET is used for the development, maintenance, technical service, personnel salary and office outlay of the medical evaluation network.

Medical evaluation of all branches of the income distribution station.

1. The right and duty of the primary station of the medical evaluation Network

The medical evaluation station is the permanent establishment of the medical evaluation network. A. On behalf of the medical evaluation network to carry out exchanges, cooperation matters: B. Responsible for daily work, the implementation of internal supervision, the violation of the set of the station to give warning, serious warning punishment, the circumstances of a serious point to the board of directors to deal with; C. operate a healthy community; d. Responsible for program development, maintenance and data backup, and not regularly back up all the data; E. Implementation of the Board of Directors Resolution, Planning Business plan, implementation planning tasks: F. To provide technical advice, business guidance, business support to the substation.

2, the medical assessment of the network substation right

At present, we implement, shareholder contracting free contract Competition contract renewal Package priority priority

Shareholder contract: The contractor must be a friend of the network shareholders (the smallest shareholding Unit 1 shares, in Taobao, comrade-in-arms Forum shareholder's house subscription);

Free Contract: Medical evaluation Network to implement the station friends free contract;

Competitive contract: The same equity number of shareholders in the contract competition when the Friends Forum points more than priority.

Independent management: Independent operation of the branch station, self-financing. Responsible for the legality of information in the station. Without affecting the overall interests of the medical evaluation network and other points of interest, the main station of medical evaluation shall not interfere with the operation and management activities of the substation. Important foreign cooperation projects, should be reported to the main station for the record.

The original contractor may continue to contract for free after the expiry of the contract. If there is a major fault, dereliction of duty and omission of the Act, the Board may terminate the package after the collective discussion of the resolution.

The term of the contract is about 1 years, that is, December 31, 2008 from the date of the contract.

3. Responsibilities and obligations of the substation

A. The substation process, the data ownership belongs to the friend net all. The stations shall not sell, transfer, destroy or destroy data and procedures at will. In violation of the provisions of the serious consequences of the recovery of the sub-station contract, and hold legal responsibility.

B. Sub-stations shall not use other domain names to point to stations. In violation of the provisions of the serious consequences of the recovery of the sub-station contract, and hold legal responsibility.

C. In the course of the operation of the substation, there shall be no harm to the network of friends and the conduct of medical assessment. In violation of this provision, give warning or serious warning. The serious circumstances of the board after the examination and approval of the unconditional termination of the contract.

D. The Sub-station is responsible for the regional scope of cities and villages in designated cities and neighboring counties. Do not extend the scope of the site information beyond the scope. In violation of this provision, the image of other points of interest orders to correct the order. If the rectification is not expected to be completed, the Contractor shall terminate the contract unconditionally after deliberation by the board.

E. The Sub-station is responsible for the legality of information in the station. All information has to go through the rear core to be released. Establish and smooth the channels of member complaints to avoid legal disputes.

F. Accept the main station business supervision, the implementation of the main station issued tasks. The sub-station shall not refuse to perform for various reasons. If there is any disagreement, it should be implemented first and brought to the Board for arbitration.

G. The main station does not regularly back up the substation procedures and data. The master station has the right to collect the station data for the network. The substation shall not refuse to cooperate on various grounds. In violation of this provision, the refusal to cooperate with the provision of back-up or fraud, give warning or serious warning punishment. The serious circumstances of the board after the examination and approval of the unconditional termination of the contract.

H. The sub-station must not have its own modification of the database structure and other possible damage to the integrity of the site behavior. Those that need to be modified should be brought to the main station for unified upgrade. In violation of this provision, give warning or serious warning.

I. The main station for profit for the purpose of the demand for unified advertising stations, stations must actively cooperate with the implementation, and participate in the distribution of benefits, participation in supervision. In the event of a dispute, the board shall arbitrate

J. Planning by the main station for the apportionment of the requirements of the various branches of the operation, and the decision shall be taken up at the board meeting. If you do not obey the resolution of the Board of Directors, delay the implementation of the loss, and give warning, serious warning and recovery contract punishment.

K. The contractor may terminate the contract in advance after the study of the Board of directors for reasons of failure of normal operation and serious fault.

L. Accept the medical unit red envelopes, interfere with the results of natural rankings, after confirmation, the recovery of the right to a substation, permanent and legal liability.

Vii. Other issues

1. How to prevent legal disputes?

The comment mode is the concrete embodiment of the "people-oriented" development view on the Internet. With the public health perfect combination of medical evaluation model with a popular, community characteristics, will become the domestic health care network leader. As a medical evaluation network operator, we should always be vigilant to prevent legal disputes. At the same time, we should not worry too much about legal disputes. Legal point of view, all information of the medical evaluation network by the Internet users to publish, and all the information in the station near the website circulated, and public expression, public dissemination of information there are essential differences. But we cannot afford to be complacent. We have to pass the manual audit, technology filtration, IP control, member complaints and other methods to prevent malicious comments, medical reviews, repeated reviews, to ensure that all comments on the new open, just, fair, to prevent defamation of the occurrence of infringement.

2. What principles should be borne in mind by medical evaluation operators?

We must prevent cheating, and prevent the website from failing to break the public.

3. What are the benefits of the webmaster joining the medical evaluation net?

Medical evaluation network through the development of free contracting of the city stations, stations can be in the station friends strong support and the main station under the leadership of the full use of local advantages, to serve the local patients, together to create a medical and health website aircraft carrier.

Medical rating Network as a new star of domestic health, landing medical evaluation of health will become a lot of the habit of friends. It will also have a huge impact in the health care industry. Have a medical rating network brand support, it is tantamount to the local medical and health market, no need to deal with the medical industry complicated licensing procedures, save a lot of money, will be limited energy into the site operation.

Medical Rating Network is a team operation. An arrow is easy to fold, and seven arrows are indestructible. The personal age is over. Only the team can help the group of individuals to show more powerful new confidence, ability, skills, passion and vitality, our personal webmaster as long as the United will be able to set a higher goal, and the door to fight, to achieve greater achievements.

The main station free of charge to provide independent operation of the value of tens of thousands of business procedures, and access to free upgrades, technical support services, so that you have no worries;

Friends of the network will be through the media publicity, well-known web site cooperation and other cities to carry out continuous and effective publicity, to enhance the flow of the station and exposure rate.

Local stations have a highly independent right to operate, substation income to the station owners all.

The information about the local medical and health market can be directly influenced by the statistics of the site.

The station shares the main station through the cooperation to obtain the whole station advertisement income, enjoys through the publication to bring the propaganda effect, also may through the mobile value-added cooperation to bring the rich income.

Station to enjoy the main station to provide market planning, technical advice, business guidance, cash bonuses, to ensure that all parts of the balance, steady and rapid development.

The station directly shares the huge value flow of the main station and other brothers city stations.

Branch station can start their own online health mall, and the main station to provide sourcing, marketing services, so that you immediately have a popular online pharmacy, Health supermarket.

To join the medical evaluation Network, we must first join the station Friends network to enjoy the rights and benefits of the shareholders.

Priority to receive medical evaluation of the national chain of regional agencies exclusive agency rights.

With the communication of the station stationmaster and the training guidance of the main station get the difficult learning opportunity, master the comprehensive webmaster knowledge, for the future career success.

Our goal is to allow friends of the network to seize the Internet and the rapid development of the health industry to bring great business success opportunities, to share the joy of entrepreneurship and wealth.

4, Friend network engine key words have those?

Search engine Promotion is the best way to get free value traffic. According to their own situation, the webmaster should study and analyze relevant keywords, and create a safe and effective engine promotion activity. Key words for your reference.

Medical: [Url]http://index.baidu.com/main/word.php?word=%5c%d2%bd[/url]

Medicine: [Url]http://index.baidu.com/main/word.php?word=%5c%d2%a9[/url]

Health: [Url]http://index.baidu.com/main/word.php?word=%5c%bd%a1%bf%b5[/url]

Governance：

Disease：

Healing：

Reviews：

Medical assessment: This keyword depends on our popularization

Outpatient：

Health：

City Place Name:

Hospital Name:

Name of physician:

Medicine Name:

Health Products Name:

Name of pharmaceutical related institution:

Name of disease:

Specialist Name:

Department Name:

Cosmetic/cosmetic/rehabilitation/expert/...........

In practical applications, special attention should be paid to the key words found in a keyword. Apply the combination of each keyword flexibly.

Reference article: How to publish the article will have traffic: [url]http://bbs.foradmin.com/viewthread.php?tid=568&extra=page%3d1%26amp%3bfilter% 3ddigest[/url]

5. The initial work suggestion of the substation

Doing a station is a process from scratch. We should highlight the focus of each period, talk about the limited energy into the key areas, and promote the overall work. A. Directory: Early we want to collect medical information for patients to comment. The focus is on hospitals. Second, medical counseling, doctors, medical equipment, medicine, health products. B. Do the flow. We can get the initial traffic of the website in any way. such as to the major forum ad, Exchange friendship links, chat room, such as flicker. What I'm going to talk about here is the engine flow. Only the engine traffic will be the cheapest, long-term, effective value flow. As long as the site has content, there is a willingness to get the engine flow. But the amount of traffic and information in the keywords have a lot of relationship. If the site initially I focus on the release of drug information, due to the small amount of search, the flow will not be large, but, because the use of a limited number of engines included, the impact of the expansion of subsequent traffic. Recommendations to bring large flow of consulting information as a breakthrough, a wide range of medical and health keywords, choose to include a large number of search, competition relatively moderate keyword articles, and then after the optimization released, to obtain valuable initial flow. C. The person is angry. The website that cannot keep people is the rubbish station. We must try our best to create a harmonious atmosphere. The key is to have each visitor discover the value of the guide in the Search for medicine, and encourage them to participate in the review, gradually forming a dependency on the medical evaluation network. At the same time, we should always guard against medical home wear vest self-assessment. This is important. If the friend feel that our comments information is not true, I will not close the network of medical evaluation. Avoid!

Through the above "three do" we can build a more valuable health site. On this basis, we should consolidate the results of the same time, should be part of the effort into the Web site to engage in the level of operation, to seek greater development.

6. How to carry out offline promotion?

And so our website has a richer content, should carry out offline promotional activities. The personal stationmaster does not have more funds to do the media promotion, therefore proposed uses the low cost the flyer Dafa. Hundreds of RMB to print thousands of leaflets first. Content is nothing more than "the Internet to seek medical guidance-medical evaluation network." Pay a brief introduction. " Objective: Hospitals. Key parts-Inpatient ward, drip room, parking lot, bicycle frame. If you are concerned about the intervention of the hospital side, the leaflet can be stamped "Congratulations to our friends recommended as the focus of medical care institutions." Please note that attention is paid, not recommended. : For the publicity of medical units, we can use telephone dafa. To learn the practice of the XX Alliance customer service Lady, thick-skinned, annoying to hang up the phone. When you told the hospital that their hospital was criticized, told the drug manufacturers, their medicine was rated invalid medicine, I believe they will not be indifferent. ：)

7. How to carry out online promotion?

The main objectives are health-care sites, communities, and all local networks. Do not send out the pure advertising articles, let alone repeat the release of malicious. The correct way is to publish a reference value related articles, wear a variety of vests daily see this top sticker, manufacturing popular hot paste. More Tips for Friends forum learning.

Early in the site, we can use any thought of the promotion method, but the following methods are prohibited. Because this kind of promotion has been closed by the engine, netizens are disgusted, even the possibility of breaking the law. A. To Baidu Bar promotion (there is the danger of being blocked by engine); b. Use Trojans, malicious plug-ins to promote (unscrupulous and illegal promotion); D. Traffic exchange (garbage flow will only make the server tired) E. Other illegal or abnormal promotion. Friendship

8. The difference between the medical evaluation model and the traditional WEB2.0

The traditional WEB2.0 to everyone is to show their own stage. When you show a passion on top of him for half a day to find no applause. You left the stage empty, only the old Xu blog lively and extraordinary. WEB2.0 is not good to go in China.

The mode of medical evaluation is to give everyone the medical information that the patients need most. When you go into the medical assessment network is the number of patients recommended by the best medical information produced. So you got it! We believe you will come back and share your experience.

9. Community Membership Level setting

Community level settings: Patients with friends, healthy people, love aunt, trainee nurse, nurse, head nurse, intern, assistant physician, physician, deputy physician, attending physician, deputy chief physician, chief physician, medical experts, Doctor of Medicine, international Authority, Hua Tuo reincarnation.

We want to encourage members to post comments and to post reviews. A new member of the register after the class is suffering from the most not listen to the "patient", add comments to get points automatically into "healthy people", points accumulated to a certain extent, indicating that this person is very caring and enthusiastic, should be awarded the "Love Aunt" title. This is conducive to the mobilization of members of the initiative.

10. Operation of the main station

The main station is the core of the medical evaluation network. It serves as a service, supervision, planning, development, incentive and other functions, so no money is absolutely impossible. As a result, we have reserved the main station for the main station of the source of revenue from the healthy community and the home page of the main channel of each branch. The main station funds include domain name, program development and maintenance, foreign cooperation publicity, planning planning, to the station rewards. At present, we are carrying out free contract, the right to contract mainly includes independent management, self-financing. such as sub-station server costs, offline publicity funds and so should be self-care. That is so, as long as the main station does not long-term losses, will be responsible for the station server costs, to achieve full free contract.

X. Concluding remarks

Medical evaluation Network is a useful exploration in the mode of personal entrepreneurship in the network age.

The medical evaluation network relies on the patient friend Comment mode, with the advantage of all over the country, obtains the massive information resources with the lowest cost, provides the health service for the billionaire friend,

Only the comments of the patients, no public opinion, no public opinion control. There is no authority in the medical evaluation network. We believe that the voice of the affected friends is the most powerful.

Medical rating Network to make friends without the site, the medical unit fear of the site, help group stationmaster make Money website, successful website.

Medical rating Network will be in the near future to become China's friends on the Internet to find healthy preferred website. We will promote the healthy development of Chinese Internet Health Service industry with innovative medical evaluation mode, and provide the world's largest communication platform for Chinese friends.

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