Friends of Interaction received 20 million US dollars financing

DoNews July 3 (Reporter Zhou Qin Yan) DSP (real-time bidding advertising platform) Company Friends Interaction disclosed a few days ago has completed C round of financing, but did not disclose the specific amount and investors. According to informed sources, C round of financing amounted to 20 million US dollars.

Friends of Interaction also announced at the same time, its excellent tool for Optimal Chi DSP system provided to advertisers, agencies, and start service fee model. Friends of the area, said the move will fully upgrade the programmatic purchase in China's development, the advertiser using this tool is expected to be at least 30% higher media efficiency.

Huang Xiaonan, founder and CEO of Panyu Interactive Co., Ltd, said that Pinyou's interactive DSP system has served more than 1,000 customers. In order to reduce the innovation cost of branded enterprises and allow more brands to experience the subversive programmed purchase mode without any threshold, Interactive decision free open DSP product system. "

Data show that Pindou interaction was founded in 2008, is one of the largest DSP service providers in China, headquartered in Beijing, and in Shanghai, Guangzhou, Silicon Valley has a division. In May 2011, Pinyin completed 10 million U.S. dollars in round A financing and completed 20 million U.S. dollars in round B in January 2013. Polaris Interactive said it has covered the mainstream sites of the conventional location, video sites and mobile APP advertising resources, daily trading volume of nearly 10 billion. (Finish)