Friends of the Union that the news push service has been fully liberalized

In October 2013, UF's mobile developer service platform launched a "one-stop shop" solution that provides developers with a range of services from development to operations, including message push service. At a recent GMIC conference, the alliance said the message push service has been fully open, the current Android developers can go to the Friends of the Union Developer Center to download the SDK directly.

Nowadays, message push has become a great way for mobile developers to enhance the user's stickiness. The advantage of the alliance message push is that it can give full play to the synergies of alliance's product lines. Specifically, developers use Friends of the League statistical analysis, social components, automatic updates and other products, before more is to assist them in the analysis and decision-making, and push the decision-making results delivered to the user's device, the developer through Push to achieve user interaction, and use the push data to guide the new strategy to follow up. At this point, developers also experienced the complete link from data monitoring, operation planning to user interaction, and realized the closed loop from the product form. From this perspective, the message is pushed just like a silver thread, with pin connections between alliance's products, bringing these few pearl together in series to achieve the effect of 1 + 1> 2. Friends of the Union product manager cited three scenarios as follows:

Scenario 1: In the alliance statistical analysis of some users have paid behavior, hoping to stimulate these users to consume, you can push through the message of the Friends of Union to these users push the item price reduction news.

Scenario 2: Uploading a new version in the UET automatic update, you can push the user to remind the user to upgrade version.

Scenario 3: In a feedback from a UFIDA user feedback from a user, a message can be pushed to the user at the same time to inform him of feedback, thereby improving user satisfaction.

Friends of the Union push the product manager said their service positioning is: "to help developers choose the right user base for accurate push, so that the value of the data to reflect and enhance the end-user experience." At the same time provide developers with a variety of screening User's way:

Friends of the Union preset versions, channels, geographical screening and other basic dimensions;

Developers label users based on user behavior, such as the American TV enthusiasts, football fans and other custom dimensions;

Developers to integrate existing data, according to the need for data mining filter out users

In addition, the Friends of the Union message push in the product experience also provides some details of the function. Such as easy to test SDK, to avoid confusion with the formal sending test mode, preset a variety of action after opening the message, support for developers to push through the PC-side push backstage and API access, and developers for the action of custom settings Support and so on. More features, to be developers try to experience.

It is reported that Friends of Union is developing iOS-based push system can expect to be fully open to developers in the near future.

To learn more about Union Message Push, click http://message.umeng.com/?from=1.