Friends plus 90 after the pursuit of users broken 30 million

In late July, the instant social application Youjia announced that the number of users exceeded 30 million, the number of active users is more than 3.5 million and the monthly live amount is 9 million. Analysts believe that Friends Plus in a short period of time to achieve the rapid growth of users, both due to product optimization and improvement of their own, but also with the previous World Cup hot spots for football event marketing is closely linked.

From the product itself, different from most IM-based communication modes currently used in most domestic social APPs, Friend Plus has created a Young culture and social environment with real community active atmosphere on the mobile platform through the design of real-time social models. By 90 after the group represented by the young user's hot pursuit.

As one of the important functions of Youjia, show floor is the ultimate manifestation of instant social networking and has established a "small circle" style micro-community with user-centered personalities. In the latest version 3.6.1, everyone can show new users more easily through this platform to show the true self, from the previous social APP passively wait for other users to allow permission to change to self-show initiative to attract other users to come Concern, so that every user can have their own "fans group", precisely hit the ultra-Young crowd after 90 love lively, self-re-characteristics.

Remove the design of the product itself, the rapid growth of users and friends to intensive marketing campaign recently also have nothing to do. During the current World Cup in Brazil, both UFG and the official government eliminated the "Fun World Cup" series of quizzes targeting fan users. In addition, the "World Cup Widows" as a starting point and the "Anti-World Cup Alliance" marketing campaign successfully won the trust of the entire public s concern.

From the results point of view, the event not only has four major portals and authoritative paper in-depth coverage of important sections, the process of video and slogans are also online in the way of the virus spread among users. Even the Phoenix TV, Dragon TV and other major national television channels, but also for the incident were covered in detail.

In addition to the intense social repercussions, the academic community paid close attention and discussed the Social Phenomenon activities of the Friends of the Canadian Anti-World Cup Coalition. Many Internet researchers, including Liu Huafang and other industry academics, have written articles on this "anti-World Cup alliance" incident from different angles and have given compliments to Friends and Canadian's ability to grasp the hot spots and point of view.

Not long ago, Youjia had successfully climbed to the top of Apple's social networking free app list for several days in succession, arousing widespread concern in the industry. Many scholars said that as post-90s groups have gradually become the new user base of social APPs, they are more likely to be favored by younger users after 90s due to their active and highly interactive operating model.

As of December last year, Youjia has completed two rounds of financing A and B and obtained over 30 million U.S. dollars of capital injection from well-known venture capital institutions such as the Jinsha River, SIG and UMC. With the crowd after 90 left the campus into the community, in order to develop "Young culture" ahead of the mainstream instant social friends plus, is bound to usher in a new round of user growth.