Friendship link is not a friendly regular maintenance check indispensable

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Although the content is more and more attracted by the search engine, but as a search engine to search for crawling sites, links are still very important. The actual situation is sufficient to show that the quality of reasonable and diverse backlinks and keyword anchor text links, can be very effective to enhance the site weight and keyword ranking. Many webmaster in order to get more links, also moved to the brain, a wide range of mass-driven tools are emerging from this. In a variety of link resources and links, the exchange of links to the highest quality of friendship. The first is that only the weight of the case, will be linked to each other, and secondly, most of the friendship link exchange is the same type of site, the relative quality is much higher.

If the weight of the site itself is not very high, the exchange of links is very difficult, imagine who is willing to and weight than their own low site exchange links? If the exchange means that you want to pass a part of the weight. Although the link construction is so arduous, but it is not once and for all, exchange the link waiting for the search engine to update the snapshot of the moment, only to complete a start. As with the content of the site, the link also needs to be maintained, the exchange of links to the more so. Because the friendship Exchange also needs to link own website to each other's website. If a little careless, such as the other side of the site is not stable, or encountered a search engine punishment, or even to their own site to bring negative impact. So link construction, especially the exchange of friendship links, is required to regular and irregular inspection maintenance.

First, check the link stability or not, in time to clear one-way links

In the construction of the website, we often talk about the death chain of the term, the so-called dead link is the URL link or anchor text links, can not load or open the speed is too slow. The link resource is stable or not, it is not known in a few minutes while the link is being exchanged, but if the export link is unstable, it will affect the site that sent the link. Check the link stability or not, the first thing is to check the stability of the linked resources running. Of course, it has a second purpose and meaning, that is, check the other site is not already deleted their own links.

Since is the exchange link, then the link is mutually, transmits the weight also mutually. Although the unilateral deletion of links, in a short period of time will not bring too much negative impact on their own sites. But such a longer term, after all, will cause the passage of the weight of the site, so if you find your link has been deleted by the other side, in the communication without the result of the case, the only thing to do is to immediately delete the other site links. And how to be found in time only through regular and irregular checks. In the exchange of links, we generally notice the number of links to the other site. Because in a period of time, the weight of a Web site is relatively fixed, the number of export links, the average to the lower the weight of each link. If you check the link, found that a site has exported too many links, and its own weight is not too high, the same should be deleted its links.

Second, check the quality of links, not to drop the right to pay the site

Although in a certain period of time, the weight of the site will not change too much, but its overall is constantly changing. Or for the weight of increasing, or floating up or down, or to optimize excessive or cheating, be punished to drop the right, or to be subjected to human intervention. And the link seems to some one proud of a loss, the city gate fire implicating taste, will link to cheat or bad information site, the site itself will be affected by different degrees. Generally speaking, a website has more than 10 dozens of unequal outbound links, regular or irregular inspection, even if the discovery of the clue becomes inevitable.

In addition to the exchange of export links, there is a phenomenon can not be ignored, that is the black chain. Website construction is not absolute security, but there is absolute insecurity, black chain It is also the use of the program development or server security vulnerabilities. By hiding the code, the link is implanted into the head or bottom of the site, and only the search engine can identify the link (usually using a hidden layer or controlling the link text size or color via CSS). The export of black chain on the one hand will weaken the weight of the site, more important is the black chain is involved in "yellow gambling poison" illegal information, links to these sites will bring the danger of the search engine punishment.

Third, check links true or not, not fooled by deception

A very friendly name, but links are sometimes unfriendly. I have encountered such a phenomenon, began to exchange the high weight as bait, exchange links for a period of time, then use the nofollow tag so that the search engine no longer included this link. Another way is to use a space in front of or behind the link text, although the link is exported, but the nature of the anchor text has become a taste. There are many ways to cheat links, either way, which is essentially based on deception. Accumulated weight, since it is the exchange of links but do not want to export weights, in itself is an immoral deception.

An unscheduled check for a link's purpose is to discover the authenticity of the link. Since it is the exchange of links, the other side of the site weight should be similar to their own site, so even if the other party does not have a link, the weight of their own site will not be too large, because the search engine does not hate quality sites. But deception is an attitude, but also a quality problem, not only for the exchange of links between the site's disrespect. Can think of cheating in the form of the link, also can think of cheating to optimize the site, so after being fooled by link spoofing, immediately delete the link is the most sensible way.

The biggest constant is constantly changing, with the changing competitive environment, website optimization has to be careful. As with site content construction, link links also need to be cautious. And this cautious not only reflected in the beginning of the layout of the time, the link after the completion of the same need for step-by-step follow-up, regular inspection maintenance. Professional website Construction company Pilotage Technology (www.joyweb.net.cn) that from the beginning of the site planning, to the domain name host purchase, and then to the later content construction and link building, the entire Web site construction production is a systematic project. At the same time is also a dynamic process, the need to respond to environmental changes and timely response to follow-up. Relative to the content, the quality of the link, more related to the change of link resources site, regular or irregular inspection maintenance is particularly important.