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A friendship link is good or bad related to their site, so they have to judge their own site friendship is "friendly"? Whether true "friendship" from the following points to judge their site friendship connection is correct
Flow
Will bring a lot of traffic to your station?
Personal station and personal site to do friendship links I believe we all know not to bring to their own station how much traffic, instead of their own station will not give you the other station to how much traffic. So don't expect friendship links will add a lot of traffic, in addition to well-known large sites.
PR Value
Does raising PR value play a big role to you?
For and high PR site to do friendship links, this may give their own station to enhance the PR value, but so far I have not yet to understand the concept of PR. Some people say that the PR value is high, the engine search rankings will be higher, but really it? I do not think so, the weight of the site is not relying on PR to promote rankings.
Included
Through the friendship connection will improve the collection?
On the inclusion of the problem, not through the link to improve the collection, can only say to provide an entrance to the engine, so since just a portal, not necessarily by friendship links to achieve Ah, directly to the URL to the engine is not over? For example, just send a post with the link is not over? Of course a lot of ways, But the main thing is that we only need the engine to know I this station on the line, as for the inclusion of the problem can be said that there will not be a great relationship, since your content engine has climbed over, not collected or to see the content of your own station how the quality.
Competitor
Aren't the links helping your competitors?
My personal point of view is that, since it is a link, it must be most of the peer to find your links or you find peers to do the link. Then the peer site is not your competitor? Even if the other side of the site and they do not have any conflict, but I still tell you, as a certain threat to themselves, why do you say so? Each other's site any keyword may be their own competitive keywords, or is not currently found, but does not mean that no later.
Maintenance issues
Do you have a lot of time to check each other's site every time you update?
Friendship links do, and worry about a lot of things, every day are worried about the other station has not been engine search k off, every day or every update must go to site the URL of each other, don't you tired? Of course, there are some more rogue is, today links you, tomorrow will be your link to remove, say a sentence not nice, They treat you like a Lulu! You can't blame somebody else, you're stupid!
Generally speaking, I personally do not agree to do a friendship link, unless they stand and do their own stations do not have any problems. Otherwise I would feel that there is absolutely no need to spend this energy to do links. I have been a station for 3 years has been no friendship links, but the flow and ranking are very stable!