Friendship link Value annotation: omni-directional investigation website Friendship link

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For a person to do SEO, a must understand is a link, we through a variety of channels to carry out their own site optimization and promotion, and links is one of the means. However, many of the experience of SEO predecessors tell us that the quality of friends chain will directly affect the quality of our site itself. Small series today summed up a number of friends to identify the quality of the method, only for everyone to reference:

What is a friendship link?

Also known as Exchange links, reciprocal links, exchange links, alliances and other links, is a complementary resource between the site of a simple form of cooperation. The site name of the logo or text on each of the two sites, and add hyperlinks.

What is the role of friendship links?

By adding hyperlinks, users can find their website directly in the cooperative website, so as to achieve the goal of mutual promotion. The advantage is that you can bring more direct traffic to the site, but also let search engines include your Web page. Therefore, the search engine to include more pages, is to improve the number of Web site visits the most effective way.

How to identify the quality of a friend chain?

Friendship link is a double-edged sword, good friend chain can bring immeasurable direct traffic to your website, it can play an important role in ranking and optimization of your website, if it is a bad outside chain, it will have a devastating impact on your site, by K, black station, not included and so on phenomenon will ensue. Therefore, the best friend chain is what we need; Therefore, we need to sum up a set of methods to identify the quality of friends chain; So, small series/Loudi real Estate Network has made the following article (right to Baidu as an example):

"1" Baidu weight query

First to explain the point is that Baidu weight is a non-Baidu official measurement index, is the webmaster home according to their own thinking of the introduction of a set of algorithms, Baidu official although it is not Baidu is really evaluation, but also has an important measure of value. This aspect needs to inquire is:

1 rank. In general, the weight of the site's Baidu rankings must also be on the front, that is, the weight of many times is proportional to the rankings;

2) included. Simple, we can think so, that is, if you posted on the platform of the information is Baidu seconds (that is, will be included in the release), then you can explain the quality of the site is good.

"2" Baidu included quantity

Although the collection of the site does not represent everything, but if the inclusion of too low words or explain this site has problems. At present, Small business site more authoritative collection standard is more than 30, of course, this number also depends on the type of site, but also to their own discretion, at least with his site size has a certain proportion. If it is because the content is repeated, the quality of the article does not include, that is not the search engine new trust, such a site can not exchange friends chain.

"3" Baidu snapshot update

Generally speaking, a stable site, a high weight, included good quality site Baidu Snapshot update is also stable, we can see its Baidu snapshot update speed and stability to estimate whether a station by spiders defined as a friendly website, high-quality website. Usually, only the website that updates the quality content every day will be searched easily engine love, be liked by the user. This is one of the reasons that spiders often patronize, such a website how with our friend chain swap words, is very ideal choice.

Relevance of the "4" website

Generally speaking, only has the correlation website to carry on the Friendship link exchange is the spider to approve, imagine, if is a government's website to join the erotic friend chain, and does not say that the spider likes, is the user also will not like this friend chain way. Therefore, the relevance of a higher chain of friends is more valuable, because now search engine to determine the quality of a site is a standard is the same industry's web site vote.

Number of "5" Friends chain

True point is for the other side, generally speaking, the other side of the number of friends chain, for your site will produce a greater role. If the other side of the friendship link is too much, forty or fifty, then give up the friend chain it.

"6" friend chain position

The position of the friend chain is very important to us, usually, the first page weight is the highest. In other words, when we choose the friend chain, we must let the other party put us in a often updated place, rather than a dedicated friend link page. Because of this, the basic friend chain page is not updated every day, we take over there is no role, do not update the PR value of the production, but also for our website does not have any promotion role.

In addition, must not exchange each other's internal page links, that is even Sina such a great station can not, we need to find a link to the home page, the effect is good.

"7" The other friend chain is using JS call

To determine the use of JS to call the link method: Put the mouse on the link, see the browser bottom left corner of the status bar, if the display is not your URL, but a long list, that is called.

If the other link existing links to some links, the use of JS calling code to show. Because the search engine is not very friendly to JS, reptiles are not crawled, if it is such a friend chain has no meaning.

"8" partner chain use Nofollow label

View the method: Look at the source of the other site, first look at the link to the place, there is no use of rel=nofollow, and the head of the site has no use nofollow tag. Or you can use some webmaster tools for testing.

We exchange friends in the chain should go to the other side of the site to check the other side of the existing network of friends to use the nofollow tag, if there is nofollow this tag is to limit the spider to the URL of the access, such links are worthless, to us is to pass the weight is no use.

"9" is the other friend chain is called using IFRAME

View method: Look at the source code, Friendship link area is not an IFRAME tag. can also borrow some webmaster tools to detect.

Check to see if the other link area uses an IFRAME call. "Baidu Search engine Optimization Guide v1.0" and "Baidu SEO proposal" has mentioned, Baidu on the IFRAME tag is not crawl, if and such friends of the chain exchange for us is not much use.

"10" opposite site IP

The same city IP is likely search engine spiders will think that this is a cheating behavior. The other side of the general quality of the site at the same time with the exchange, it will cause themselves into the other side of the link trap, first of all, for the station group, the quality of the external chain to repeat strong, so the quality of their own site does not promote the role.

"11" The PR value of the site

The higher the PR value indicates that the more popular the Web page, the PR value represents the weight of the site, only with the high weight of the site exchange links, will enhance their weight. Small part of the proposal is, in the exchange of friends chain, as long as the other side of the PR value is higher than we can actually exchange. Note also two points:

1 PR (weight) is not equal to ranking, but for the ranking has a very large impact, PR high in favor of the site's home page and the ranking of the pages;

2 The PR value of the site is now about three months update, we should pay attention to each other's PR new situation, if three months are 0, do not exchange this friend chain.

Finally, the statement that most of the above is a personal point of view, for reference only, if you have comments can give me messages and supplements. I hope you like it and I hope it will help you. Another, reproduced in this article from Loudi Real Estate Network (http://www.ldfdc.com), reproduced please indicate the source.