From 114, open source analysis of the transformation of its promotion mode

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June 115.html ">26 Day famous website navigation Station 114 announced open source, and provide download." This thing in the webmaster Circle is a stone stirred thousand layers of waves, caused widespread concern and hot discussion. Many webmaster also quickly download source installation attempt. 114 of Open source for Web site navigation station will be of great significance in the future development. Indeed, as stated in the 114 Open source Bulletin, the move has hit fake piracy that mimics the 114-point-peddling program, and has benefited webmasters who want to do Web site navigation by releasing free Open-source programs. But stationmaster net admin5.com triumphantly thought one after hao123,265 and so on well-known navigation station 114, also will never completely out of selfless dedication Spirit open its program source code, help competitor development. So there is a deeper meaning and greater ambition behind the 114 open source.

First, from the development and promotion of 114. Probably most people know 114 because of the rain forest Wind in the XP system, ie defaults to 114 of the main page. I have to say this is really powerful. 114, rely on rain forest wind system strong market share and rain forest wind team and forum good reputation has been achieved countless traffic. Have a strong technical team, and the use of software market share to promote the site, coupled with the team behind the active participation in public welfare undertakings generated by the Word-of-mouth effect, 114 to have today's achievements. So what does this quiet, swift, and unexpected open-source operation mean? The author thinks that with the continuous development of the website navigation station in these several years, the Web site navigation station is endless, the market competition is unprecedented, the former has the hao123,265 height, and after the new station initiates the catch-up. Combined with Microsoft's efforts to crack down on pirated XP, the rain forest wind stopped making third party XP. 114 is facing unprecedented competitive pressure. We all know that Web site navigation Station if only rely on the search engine to bring the flow is difficult to survive, but to rely on a variety of promotional accumulated reputation and the site's user experience to improve the user's viscosity. Therefore, in the case of the illegal continuation of the old mode of promotion, there are now 114 open source events.

114 Open Source does make the stationmaster to some extent benefit, but the benefit is limited. A lot of technology through the years, funds, human resources to develop the site can not be completely and unreservedly open their own source code, even if it is open, it can only show that this sacrifice will be a higher income, which is precisely the fulfillment of the saying: "Reluctant to bear the child to the Wolves", 114 is " Reluctant source to change the flow. Open source is a kind of sharing, is also a 114 of a way to promote, is a kind of self speculation, is 114 to deal with the old ways of extension after the change, the following is to analyze the promotion of the strategic changes brought about by the effect.

The first was to crack down on the sale of the pirated source code and expand its influence. Now do a lot of web site, because the Web site is to do the station the most introductory one, but want to do fine big is not easy. So there are a lot of imitation 114 of the Shanzhai version of the source code program download, on the one hand, the development of Shanzhai source code has affected 114 of the development, on the other hand also damaged the interests of the webmaster. Through free open source, not only make the source of the Shanzhai has not survived, but also in the Webmaster group to expand their influence. In 114 the start of the source code program in a few days, there are a lot of webmaster download installation trial, can help want to do site navigation webmaster Complete dream, will be in the webmaster circle to establish a long-term good reputation. Not only that, 114 open source News has been on the major portals of the headlines, further in the netizens have been promoted. Carefully calculated, open source benefits outweigh the disadvantages, 114 the current competitors are hao123,256 of these well-known navigation stations, while the other navigation stations do not constitute a threat, so even open their own source code, other navigation stations can only borrow its off-the-shelf technology, And 114 years of accumulated reputation and behind the technical team is indeed not to imitate. and open source to pay the price than in the promotion of hype in the cost of much less, both their own fame hype up, and promote their own website, why not.

In addition, the open source of the integration of the 114 new 115 search, means that through the use of 114 source code program site, users visit their website through 115 to search, and add into the 114 network favorites, the final flow or to the 114 there. Visible 114 Although free to let you use your own source code, but also indirectly let the webmaster do back to the promotion staff. At the same time, its 114 download stations have also been promoted, is really stone, kill both.

Through the above analysis can be seen 114 is really through the open source to do a big promotion, but also played a very good effect. The purpose of this article is to make the majority of webmaster to learn from the 114 of this promotional strategy, in the old ways can not continue to be good results, timely transformation of the strategy to promote the promotion of the end.