From 360 hand Lok Bee Network to see the Zhou 祎 electric business reverse attack

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

All along, 360 of the acts in the field of electrical business are limited to their own alliance advertising. April 15, Lok Bee Network announced formally reached with 360 strategic cooperation, which let people start to suspicious: 3Q War, 3B after the war, there will be a 3A war?

We can look for clues from this 360 collaboration with the Lok Bee network:

1, Lok Bee Network is facing the female cosmetics vertical electric quotient, its characteristic is by the celebrity own brand main talented person economic model, is known as "the talented person economy + social electric quotient + the brand drive" the vertical electric business route.

2, 360 and Lok Bee Network of cooperation is through 360 "Wow plug" platform, 360 shopping, 360 navigation channels to promote the music bee network products.

3, from 360 shopping malls, 360 of the current cooperation of the main objects are large vertical electric operators, Jingdong, where the goods are impressively in the column.

4, 360 shopping title is written: "360 shopping-the first choice, the whole network of goods comprehensive comparison, easy, happy shopping starting from 360 shopping!"

5, 360 security guards and shopping directly related to the function of the main is "net purchase first compensation."

From the above clue, we can analyze the development strategy of 360 of the electric quotient:

First, from the title of "Network shopping preferred" can be seen: 360 in the field of electrical business will not be satisfied with the Alliance advertising model, and will not be satisfied with the so-called marketing platform model.

Second, the introduction of the Lok Bee nets and other high-quality vertical electric dealers, to help 360 shopping mall to upgrade the grade, that is, the so-called "go cock silk."

Third, the introduction of the vertical electric dealer scale and quality is the value of 360 shopping malls key. 360 is currently in addition to Baidu, Tencent, outside the largest flow entrance, for the flow of the entrance, the flow rate of conversion and the size of the flow is as important. Traffic must also be converted into the value of the implementation of the model, otherwise flow is a cloud.

Four, from the history of 360, every World war is for the flow of the entrance. 3Q War So, 3B War so, and Lei's millet mobile phone 3M war is also so. Therefore, 360 in the field of electrical business is most likely to compete for the power of the flow of the entrance.

Five, in the electric business field, Ali is strong enough, but the most powerful elephants also have weak places, no doubt shopping search is still Ali's soft rib, especially in the future of mobile areas. "Total net commodity comparison", just reveal 360 of ambition. Pull the vertical electric dealer and integrated business shop, no doubt to lay the foundation for shopping search.

To sum up, 360 if the power in the field of electricity, will be in the shopping search for the power of the electricity flow entrance, is only the time is not yet ripe. (Wen/Ningjie network zhouning)