From 360 security guards Uninstall Jinshan Network Shield look at product design

Do products to learn to analyze http://www.aliyun.com/zixun/aggregation/8161.html "> User psychology, to induce users to act according to our wishes, but also look like the user made a wise decision." The article is very much a spark of wisdom, the collection of learning.

Noisy "360 Rogue uninstall Jinshan Network Shield" incident, others are concerned about the domestic IT sector two between the right and wrong, in fact, here is the most interesting, is to learn how the 360 security guard product managers skilled through the product interactive means to manipulate users, to combat competitor products. The skill of his moves is very hot, the beauty of the pious, it is very impressive.

How to use the user's psychological weaknesses to gain competitive advantage? How to persuade users to behave in a seemingly fair way? And let's start with a dialog box design, carefully learn 360 security guard Product team to show us a powerful design tool. Yes, after learning to remember to make notes, estimated 360 unified the world, harmony off Jinshan network Shield, QQ doctors, so subtle means is not easy to see, to take advantage of now good studious Ah!

Today we are going to introduce this dialog, is in the 360 Security defender 7.1 version developed, the scene is in the user installed Jinshan Shield, immediately intercept the installation operation, and the dialog box pop-up to the user. Jinshan Network Shield is 360 of the competitor Jinshan company developed a browser protection software, due to some features of products, quite 360 bogey, before the two sides more conflict. So the 360 security guards of this bubble, can be prepared, the figure is very large.

The first trick to hijack a user: alarmist

Most users are waking up on weekdays and it's harder to fool them into doing that. So the key to holding users is the first step, is to a black tiger heart, with words, interaction on the user's psychological impact, so that it produces some kind of anxiety. Only the user is not stable, behind the trick can play a role, but also help to avoid users notice in the following possible flaws. and see how 360 seniors are demonstrating:

"You are installing the software ... Can cause your various types of account and privacy information stolen. Are you scared? Installed will be lost account, how terrible ah. 30% users see this estimate is scared to stop installing, how many users will seriously analyze the meaning of this passage?

And do not say whether this software conflict is real, do not say whether this software conflict does cause users to be stolen number, as long as users see this description, instinct began to worry about it. And why? Because this text to the user emphasized, is not the fact itself, but a user-related speculation: "Can lead to your various types of accounts and privacy information stolen," the so-called concern is disorderly, a basin of cold water splashed up, can not help users Fang. Therefore, the first way to hijack users, the key is to create a user-related fear, the user firmly wrapped in the middle.

The second trick: playing hard to the mouse

User confusion, then it is good to do. Next, and see how 360 predecessors to use the second strokes of the processing of users. Do you notice the options I've labeled in the diagram above? What's the special place?

That's right! This is a choice with only one option. Do not think this is the fault of 360 predecessors, it is intentional. The effect is "would you like to stop the installation of Jinshan network shield?" Or do you want to stop installing Jinshan Shield? ", since ancient times Huashan Road, not afraid of users not to the road."

Some readers said, I just don't listen to you, I click on the dialog box above the "Close" button, cancel this operation, so always canceled it? Why don't you try it yourself? actually stop. Do you understand? No matter which button you click in this dialog box, the result is 360 of what you want to do.

There are readers to ask, since users do not have a choice, why do they have to make the appearance of options? Of course still want to do the appearance, you gave the option, then is "the user's own choice", even if in fact the user does not have any choice, the face also makes sense. Occupy the "user choice" This righteousness on the birthright, for the market propaganda extremely important, the so-called "with the Emperor to make Princes" is also. There is no this mind, that is the difference between Beikewen and roving, the intention to hijack users, you have to learn.

Hostage the third recruit: Wai three Shang

Words can resist the first two strokes, have not obediently according to our plan to prevent the installation of Jinshan Network shield is very few users, and the remaining smart users may have been back to the taste, this Jinshan network shield is not security software? Why did the security software get me stolen? Do you have any conflict with your 360? I'm going to have to unload you, okay?

Of course not! If let you just so from the palm of 360 predecessors to slip away, after the elder how in the rivers and lakes mixed ah? And see the predecessor of the third recruit: Wai three Shang.

According to our traditional wisdom, plugging as sparse, rather than let users leave an uninstall 360 of the mind, and then do not know when the seizure out of the uninstall 360, but also directly to a place to let users vent the idea of the uninstall, the user has been pinched in the hands of the heart. And see our screenshot, see 360 predecessors directly in their own interface added a "Uninstall 360 security guards," how heroic? How magnanimous? However, the position is placed in the most humble left corner, the color is inconspicuous light brown, how many people can see this link, but it is really hard to say.

Of course, if there is a good looking at this link, then how to do? Don't be afraid! Don't forget, now the performance is 360 predecessors, playing with the level of users is endless! Don't believe it? You're going to take a look?

Have you been cheated? Haha, which may let you point to unload ah? I'm teasing you! Unloading competitor's product is simpler the better, uninstall predecessors my product ... Kill you.

You see, "warned! "," Please be careful "," suggest you do not "," Uninstall 360 security guards, very easy to lead to your account and privacy information stolen by Trojans ", and then scare you once, see you afraid. Of course, the text feel good readers can appreciate the 360 senior professional propaganda copy, remember the know-how we discussed before? Be sure to create a fear that is relevant to the user's interests.

What about people who don't scare enough? Do not covet the convenient uninstall, give you a string of long operation steps, oneself slowly pondering go. You see, it's too much trouble? obediently point "Close" button, honest listen to the predecessors, the Jinshan Network Shield pinch it.

Hijack the user four strokes: the Horse whip

After the analysis of the previous moves, in fact, there is not much fresh, I think the reader should also be able to play a similar, perhaps more clever tricks. Therefore, in order to successfully hijack the user, do not let users have the opportunity to think more, must add a "fast" word. So, here, 360 predecessors quickly to the user prepared a spirit of the whip, urging the user "do not think, according to me to do it", otherwise the user is intelligent, the brain more turn a few turn on all understand, that the previous efforts in vain.

This is why 360 security guards in this dialog box to design a countdown, and time just select enough to quickly browse through the dialog box text, and let the user too late to think about the 20 seconds, this time to choose the wonderful, it is amazing unceasingly ah.

Well, a small dialog box, the author can appreciate the product design skills, about so much. Imagine, such a powerful design ability, the world users have a few people do not recruit? There is such a design level, what worries users do not follow their own needs to go? The dialog box is small, but reflects the 360 security guard Team Superb user control capabilities. Plus 3,601 strong marketing ability, public opinion control ability, the user is not completely according to 360 of the need to knead arbitrarily? Of course, the other strong ability, is not the author of such ability mediocre people can in-depth reviews.

Readers, today follow the author in-depth experience of a domestic leading 360 security guards is how through the product interaction with seemingly fair way to knead users, do not know today encounter similar to the task of beggar-thy-neighbour work, can have inspiration? All right! Today's introduction to here, and leave two of after-school homework, let me look at the reader's learning experience:

1, if you are 360 security guard product Manager, how to induce users to uninstall QQ doctor?

2, if you are the product manager of 360 browsers, how to induce users to uninstall Sogou browser?

Class！

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