From 4 big aspects to talk about site rankings down

Summary: When it comes to site rankings, every webmaster is very concerned about, a lot of webmaster even the first thing every day is to check the ranking of the site, and in the inspection ranking process is most afraid to see is the site's ranking down, some webmaster or leadership is very sensitive, a

When it comes to site rankings, every webmaster is very concerned about, a lot of webmaster even the first thing every day is to check the ranking of the site, and in the process of checking ranking the most afraid to see is the site's ranking drop, some webmaster or leadership is very sensitive, a see the site ranked down like a thunderbolt, that the site was down right, disorderly hands and feet. In fact, not all of the rankings are down the right, then the Wenzhou pipeline dredge from 4 big aspects to talk about the decline of the site rankings.

First, the ranking floating

Ranking floating in any one search engine is very common, the so-called ranking is the search engine according to a certain rule to calculate the most users of a group of sites, since the site in the change, the user changes in the search engine in the change, then the rankings must also be changing. Ranking floating generally in the top 10 of the home page appears to rise and fall, this is very normal, there are many reasons for floating in the rankings, the competitor's website to increase the intensity of promotion, ranking up, your natural will come down, the site itself ranked only up, the foundation is not stable; In short, ranked small fluctuations are normal, continue to adhere to optimization, the introduction of traffic, mining long tail words, consolidate the ranking of the main keywords.

II. Site Deduction

The last Baidu website comprehensive scoring algorithm in the article points out that there is a ranking needs to be sorted, any sort of final conversion results are numerical comparisons, for the search engine this value is the site's comprehensive score, the size of the score determines your ranking, this score is mainly from the base score, the station score, the points outside the station, the user scored four components. And there are points of course, the site is deducted points will be dropped or some of the keyword ranking problems, may be reduced to the second page, the third page.

In fact, because the site was deducted points and the reason for the decline in the rankings and the reasons for the right is basically similar, it's just that when these reasons reach a certain stage, it's not just a deduction, it's like failing a school exam or cheating, you may score points in a total score, but if you fight, you will not only deduct points, but you will be expelled directly. , so in the site due to the deduction and ranking down, do not worry, you still have the opportunity to make up the exam, this time ranking recovery than by K after a lot easier.

Third, the site down right

The site deduction is due to some slight improper behavior of the search engine, and the site down right is the result of the amplification of these actions, such as trading links, malicious cheating, a large number of collection, a large number of delete, but also include server shutdown, the site was malicious attacks, friendship chain sit and so on, there are active and passive, This time will often appear: keyword ranking directly outside 100, the site included reduced, the site outside the chain of reduction, search engine snapshot update speed reduction or not update or even snapshots backwards, home is not the first search engine and so on, of course, these are only possible phenomena, not absolute, the site really was down right after We mainly do or analyze the right to reduce the reason, the development of solutions, to do for the search engine for users are beneficial, this time need to reduce SEO optimization skills, and even you can directly forget to optimize, do the simplest things.

Iv. Baidu Update

For Baidu update, a lot of webmaster is very headache, in fact, Baidu Update algorithm may also cause the site down right, here is not to talk about this, Baidu update is the site to reduce the right of one of the reasons, belong to the 3rd, here alone is not to say that the update led to the right. Since it is an update, it is normal to have a ranking fluctuation after the update. It is possible that in the course of the update your site is in conflict with the update algorithm resulting in a drop in rank, it is also possible to rival the site more in line with the update algorithm, or after the update some of the optimization is effective, so we have to pay attention to Baidu's algorithm update, adjust the site to match, to avoid in the Baidu update process was affected.

There is also a situation is the accidental injury of Baidu, Baidu may be in the process of updating errors in the situation, such a large number of data processing, the occurrence of accidental injury or temporary treatment are very normal, such as the previous Baidu snapshot several times back to the file and then restore, the collection of several times outside the chain and then normal and so on are the adjustment caused by Baidu

Wrote this, or that sentence not all of the rankings are down right, do not encounter rankings fall on the hands and feet, although the rankings are to be observed, analysis, processing, but different situations also need different treatment, focus on search engine dynamics, to provide true users need content is a good choice.

This article by the Wenzhou pipeline Dredge http://www.jstsht.com original, the first webmaster NET, welcome reprint.