From 5 aspects to discuss the SEO effect of the Mall class website

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With the development of the Internet, more and more shopping malls are appearing in our field of vision, these shopping malls include both the consumer mall, but also do a large Taobao guest site, these sites because of their own characteristics, so in the optimization of the time there are some skills and attention to the matter, today I share with you the five Points of summary, Hope to see some of the webmaster has practical help, but also welcome criticism.

Column (channel) must be simple and easy to understand

Columns (or channels) are often heard by a word, this is a shopping mall class site must consider an important aspect. On the whole, the column must be concise and understandable, so that users can see what it represents after the content, some of the words do not touch the edge of the column as a word, because different people have different understanding. In addition, the site's level two column must also be categorized, not too complex, this must be in-depth research, reference to competitors before writing, can not take for granted that they do not think fit. Sometimes, because the content of the site is more, in order to let search engines more included, generally need more than a few times classification, so that some of the page can reduce the number of clicks to arrive, and thus more easily included.

Picture content must be expressed accurately

The content of the picture is mainly the message of expression, although this is very simple, usually stationmaster may also think that sells what product to take what kind of picture, this is not difficult, but in the actual, some website will transfer, follow own hobby and change picture content, for instance buys the shoe, mainly pats the shoes the photograph, Do not bring the legs or the whole person's picture put up, if such a picture too much, will make the user feel very confusing. But after clicking on the picture, go to the detail page, when the picture can carry other content, and sometimes it is also necessary. In addition, also need to pay attention to the size of the picture, this kind of pictures too many sites, must be modified to be able to, otherwise the overall loading speed will be significantly slower.

Picture alt attribute to add

For a good SEO effect of the Mall-class site, the image of the ALT attribute can be said to be necessary, the image of the ALT attribute is not only useful to users, you can not open the picture in the speed of the text prompts, more important to tell the search engine this picture represents what meaning, Because the search engine at this stage does not read the content of the picture, so need alt text to explain, we can imagine, mall class site If there is a large number of alt text, then for search engines, will be given, so with some title and text in the copy writing, Then the search is very likely to be searched by users.

URL path not too many parameters

In addition to the points mentioned above, there is the problem of the URL, because the mall-type site focus on the function, so in the URL may be a lot of parameters, these parameters have some guarantee function necessary, but some pages can use the same static URL can achieve results. Therefore, as long as the static page, must be static, so that the search engine can be the most effort to crawl and crawl. For some special features of the page, you can also include parameters in the URL, but this parameter can only contain two, if more than two, then the collection is quite unfavorable.

Remember to include hot items

Hot merchandise is a major feature of the mall's Web site, this is a bit like our site's hot articles or related articles. But for the mall-type site, these popular products not only allows users to do more clicks, resulting in more purchases, but more important is to allow search engines to do more crawling and included, because some of the site's overall weight is too low, so crawl the depth is limited, and if there are many hot goods, is equivalent to providing a lot of portals for the site's overall SEO is quite helpful.

When it comes to this, shopping malls to do SEO must see the five aspects of basic and we share the end, there are some of us are well-known, but there are some we are unfamiliar, hope that after reading the article, for some webmaster help. Also welcome more exchanges, this article from: Taobao Crown shop Daquan, Web site: http://www.fei6.net, reproduced please keep the link, thank you!