From 5 aspects to explain how to establish site links

Absrtact: The reasonable construction of the link in the station is one of the important technology of SEO, its optimization can make the website whole obtain the value of search element engine, especially Baidu. How to site links to do good enough, can greatly enhance the keyword in Baidu rankings. Down, Lou.

The reasonable construction of links in the site is one of the important SEO technology, its optimization can make the site as a whole to obtain the value of search engine recognition, especially Baidu. How to site links to do good enough, can greatly enhance the keyword in Baidu rankings. The following Lou explains how to build links from 5 aspects.

One: Make website navigation

Make the site navigation bar notes are: First, try to use text links; second, do not use JS call way, as far as possible using CSS special effects; third, the picture navigation alt must add instructions; Four, navigation name must be easy to understand.

Regarding the website navigation aspect Lou does not have the explanation, in the previous article "The Navigation bar needs five big elements", I specially has made the explanation, has the interest friend to be possible to have a detailed look this article.

Two: Make the website map

Site map is actually a page, which put a lot of links to this site. Most people know that site maps are good for improving the user experience, pointing the way for site visitors, and providing "spiders" with links to the entire site, and pointing to pages that are more difficult to reach.

A lot of people will use robots.txt file to write content instead of site map, but with the improvement of Baidu search platform, Baidu can also achieve the site map submission, so it should be recommended that each site should have two site maps.

For example: sitemap.xml This form of map (generally for plug-ins, programs automatically generated) is for search engines to see, and map.html such HTML files are for users to see.

Third: Make relevance link

After we read an article, we will see the article below a number of key words related to the list of articles, users are likely to dig through the relevant articles, know that the user's interest in the subject disappeared, and this way can make users achieve maximum satisfaction, because the content is continuous.

It is important that the relevance of the link not only to the current page to add more relevant keywords, but also to a certain extent to increase the relevant site links, the search engine ranking is also effective, but if the webmaster use JS file invoke related articles, then the relevance of the link to the role of SEO is not, Also can not increase the link in the station, so Lou suggest try not to use JS file as the relevant article links, such as Google's related link strategy.

Four: Make bread crumbs navigation

The so-called bread crumbs navigation is: "Your current Location: Home page" News "e-commerce" full text "this form." The structure of the breadcrumbs gives the user a clear, hierarchical relationship between the page and the page they visit, the most obvious feature of which is that wood returns to navigation.

In addition, good site navigation should also be visitors "Transparent", that is, visitors can come and go freely in the site, but without the order of the layers, the successful site is the active control of the site to the visitors.

Five: The production of the text link

If the front four is a fixed mode, all sites have functional words, then the text link will need to work hard, not everyone can do the text link.

The text link here is the link that appears in the content of the article, if there are unfamiliar terminology or related keywords in the article, this should be linked to the corresponding page, so do not just for the user to consider, more important significance is to do a link to the site's article, if the site most articles have text links, Will form a very complex internal chain network, such optimized transmission, for the whole site to improve the weight of a lot of benefits, is the production of links in the site of the most important.

The method of making the text link can be divided into automatic and manual add two kinds, automatic add general for the function of the CMS, if is the blog program WP user can use "WP Markkeyword" plug-in, Z-blog users can use "bflinkarticle (article link assistant)". and manually add the way is to find the article you need, and then add a link to a new article in the keyword, so that you can make the chain more accurate, Lou is to manually add the text link.

Summary: Stick to do the above 5 point method basically almost, a website site link set unreasonable words, then the search engine is difficult in your site more in-depth crawling, so not only included not to increase, but also reduce the weight of the search engine on the site.

Author: Lou

Original link: http://www.lusongsong.com/reed/285.html