From barbecue to talk about network marketing baked by Network Marketing

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I am a person engaged in network sales, has been groping, how from the customer's point of view, to the user experience as the starting point, to change my planning ideas, to conduct a service model for the user experience, hard thinking and pursuit, until yesterday, a chat, let me dawned. Art comes from life, and sales come from life. Or from a shop near my house to sell barbecue stall hawkers.

Let's talk about the surroundings of my family, including a university, three office buildings, two banks, 5 automatic ATM ATMs, around 5 bus stops, because of the convenience of public transport, house prices are relatively cheap, therefore, a lot of the people who have just graduated, or graduated from work for 1-3 years of workers and school students. Summer time, barbecue, beer should be homely things, dot a few strings, originally a bunch of chicken gizzard, the price can be 5 yuan 6 strings, finally, the checkout time 21 Yuan, give me 20 yuan, but also attached to me a card-type leaflet, which recorded the number, the type of barbecue, the top, Big Barbecue Booth Title: * * Barbecue.

While the boss was not very busy, I set up with my boss. The boss was happy and talked to me like a brother. For the boss of various practices, I raised my own questions about price, business card aspects, as well as beer table supplies.

My chat with the boss is very miscellaneous, I do a collation here:

1. About Price: Take the chicken gizzard to say, the average person comes over only buys 3 string, 4 string, very few will buy 6 strings, I here the price adjustment (6 string 5 yuan), almost buy chicken gizzard to buy 6 string, later, as long as it is 1 yuan a string, I use this calculation method, the result, sell out more than before a lot.

2. About business card: All said that the money to earn a man than to earn a woman's money, earning a woman's money than to earn lazy people's money, now the peer more, the competition is more. We are no bigger than the big shop, have their own secret recipe, here almost everyone's taste is similar, more is to give everyone a convenience, some people bought home, but also want to eat, a phone can send the past, some keep a business card, the second can also be called. Multiple opportunities and many ways. Now calculate, call out the person is more and more, sometimes also take with me to bring smoke ah, and so on, I would like to AH.

3. About the supply of beer tables: Now the hot weather, we all want to eat barbecue time to a bottle of beer, and some is for me to sit here to drink beer, people drink beer will naturally in my place called barbecue, there are some barbecue to see beer, incidentally bought a drink. Here is provided to everyone a convenient, we also like to eat.

4. Urban management aspects: now Chengguan for political city style, grasping very strict, we arranged two brothers, there in the yard, in front of the movement to give us the phone, we immediately ran.

With my daily contact with the network sales direction to extend, I came up with the following several ideas:

1. (6 Series 5 yuan) stimulative shopping mode: Customer's desire to buy is a potential, everyone must have, offline, such as supermarket shopping, long ago we all studied, supermarket consumption, most of them are impulsive consumption, then the online shopping guide mode, how to make it with offline integration? Many Internet sales predecessors have proposed " Psychological page ": First, the use of reasonable incentives to stimulate the purchase of consumers desire, two, the product has a basic guarantee certification, to give consumers a confidence; third, to describe such products through a third-party tone, so that consumers can achieve a consensus information. Then, from the incentive incentives to analysis, barbecue stall owners, using 6 series of 5 yuan, first of all, the number of products is acceptable to customers, at the same time, the price is within the scope of customers. Similarly, the promotional model we use in online sales is within the reach of the target customer base. I sell the Italian men's brand Lerbati, with a price of 199 yuan for the men's clothing shirt to do examples, coupled with the cost of 7 yuan Courier, then the actual amount of customers to pay is 206 yuan; At the same time, Learbetty flagship store in the "398 minus 50" and "Full 300 packet mail" activities, In other words, customers only pay 348 yuan, you can buy two pieces of Lerbati clothes. 348 of the price is also within the customer's tolerance range. If the customer just has this need, then the balance of buying or not buying is already tilted to one side. Of course, this will also test the customer service of a sales services skills.

2. (Multiple opportunities) multi-channel sales: As a network of sales, different from the offline entity shop sales, physical store sales are targeted at a geographical area of customer sales, and network sales, targeted at the national netizens, how the sales model in the country 3.5 million stations have their own place? As a network salesman "2010 the most effective 101 promotion way", try as much as possible, and only after trying to know, in fact, only a few are suitable for their own website, and only after trying to know, which methods are really effective.

3. (provided to everyone a convenient) service sales: Today's E-commerce market price war model has become more and more hot, in the face of such fierce price war, services, more and more become the competitiveness of popular popularity. Customers on the Internet to buy shopping, hope to get convenience. So how to make customers feel convenient? One, the flexible payment method, personal site payment means not only limited to net silver payment, Alipay, can also open tenpay, postal payments, credit card payments, if the enterprise capacity to allow, the use of mobile phone recharge cards, online consumption card for a top-up purchase also may be; Express mode of flexible change, multi-skill, in the guarantee of a courier company long-term cooperation, but also consider the actual situation of customers, according to customer demand, to carry out a courier choice. In fact, the customer's request is not high, just want to use their familiar courier company to receive goods. Third, the brand packaging, customers spent 199 yuan, bought a price of thousands of high-grade shirts, then, packaging quality, directly affect the customer for the product brand a degree of recognition, imagine, when customers look at the exquisite packaging printed on the brand Learbetty brand logo, His heart to the brand recognition degree. Conversely, if it is a tattered packaging, how will the customer feel about it? I thought I bought the goods from the Internet.

4. (If there is movement, give us a call, we will run immediately) policy impact Sales strategy: Of course, barbecue stall said is a more extreme mode, then as the network sales, the country's policy, the rules of the platform for our sales have a great impact. Like the recent Taobao 7.8 rules and Baidu to carry out a collection of Amoy site models, are inextricably linked to network sales. How to formulate a set of sales strategies for your own policies and rules? The concrete also must start from the reality, from own product localization.

Standing in the consumer's point of view to find problems, network sales people from the problem to analyze the problem, solve the problem. Network Sales is a win-win situation, and even win the situation.

Younger brother here, I hope you predecessors a lot of guidance.