From Big One Industry to Big Data Industry

The hottest IT vocabulary of course is "big data" no doubt.

About 5 days ago, I had searched for "car tax" in Baidu, and opened the iQIYI website in 5 days. I can see the ad ad pushed to the car patch, and IQI relies on Baidu's massive search behavior data to launch the precision advertisement product "A search of hundred video" formally entered the market.

A search of love Fantastic Art opened

Related company stock trends

Arima Software 15.98 + 0.140.88% IFTI 39.15 + 0.330.85% The big data industry corner. Following the Internet of Things, cloud computing and mobile internet, the concept of "big data" was born. According to the data from China Information Industry Development Institute, the market size of cloud computing in China will reach 110 billion yuan in 2013. By 2015, China's cloud computing industry Chain scale will reach 750 billion yuan to 1 trillion yuan.

Precise positioning

Ma retired in the Alibaba Group CEO said, when we have not figured out the era of the PC, the mobile Internet to come; not clear when the mobile Internet, the era of big data came.

Earlier, people because of their cell phone number leaked and received too much spam messages, such as stocks, pushing the sea view room, selling health products, and in the era of big data will be targeted according to personal likes and dislikes recommend.

If you have searched for "car tax" in the most recent month, what will happen when you open the page of iQiyi? The answer is: Auto ads will be the first choice of your ads for Land Rover, BMW, Volkswagen and Fiat. Led by more than three months, the video company Ai Qi Yi backed Baidu's big database and optimized the video advertising service by tapping the huge data value of search engines, meanwhile, it reduced the interruption to the ads of non-target users.

In fact, accurate marketing through data mining is a rare case. If we browse a Taobao swimsuit, product introductions about bathing suits will be ubiquitous when you open the webpage information. If you book a flight to Kunming online, recommendations about discounted flights will easily populate your website.

With the popularization of related applications such as Internet of Things, cloud computing and mobile Internet, people's behavior will be accepted by a variety of sensors in mobile phones, tablet PCs, PCs and all corners of the globe, and more and more data are generated. Therefore, Will also have a significant impact on the memory industry, software development and application industries.