From box to TV: A war raging in the Fire (next)

In the last article, we focused on the context of the TV box, and their love-hate entanglements, and at the end of the reference to smart TV is the real center of Home intelligent Life. In recent years, television development is quite fast, not only a variety of new technologies emerge, a variety of concepts, gimmicks staged, Cloud TV, internet television, intelligent television also on the stage, but also subversion of the concept of durable goods in people's minds, become a fast consumer goods.

In addition, the television industry is not smooth sailing. Plasma television has also given the industry a lot of warning when it completely exits the market. Compared to the TV box, the war in the TV market is more magnificent, after all, this is a mature market. Perhaps, in the television market, there is no real winners, and some just the flow of the wind wheel helpless.

From durable goods to FMCG, television has evolved rapidly

In the user's traditional concept, milk shelf life is 6 months, instant noodles shelf life is 9 months, clothing shelf life is one year or 23 ... The shelf life of a television is at least a few years or even a decade. TV is still available in the decade, not even outdated, is an absolute consumable-many users still miss Fourteen-Five-inch Black-and-white television. To be sure, from a quality point of view, television is definitely a durable goods, with a more than 10-year problem. But now the TV is more and more like the FMCG, its fresh-keeping period is only a year or even a few months, change more and more frequently, the speed of falling behind is also more and more fast.

Like a cell phone, we all know that if it's not bad, it can take four or five years or more. But have you ever seen a cell phone so long in your life? Very few, because the mobile phone update speed is really too fast, the user is very easy to produce the mentality of the new, is constantly attracted by the emerging mobile phone. Today, television is facing such a situation. The technology of TV is more and more new, the system is more and more advanced, the hardware is more and more strong, the appearance is more and more peculiar, the function is richer ... At the same time, the price is getting lower-the price of a flagship mobile phone can buy back the performance of the very large screen of high-end TV. Under the influence of the multiple factors, the user updates the TV faster and faster. Changing TV every two or three years or even a year or two has become the norm for many users, and it is commonplace.

TV makers have also helped to speed up the pace of rapid updates and massive television products to guide users to more consumption--this year, Samsung released 61 models of new products, including nearly 30 series. For manufacturers, constantly updated high-end flagship new product can earn more profits, and the elimination of low-end TV products in the four or five-line area to continue to sell, to fill up the lower end of the new products can stimulate the consumer's desire to buy. More than one, manufacturers will naturally accelerate the pace of the rapid elimination of television products.

Although the online often explosive material now the rate of the TV is gradually reduced, but not otherwise, as the basic unit of social units of the family, its life center or television-oriented. Family and friends around the television contact feelings, to explore the content of the program is a long-standing habit, not easy to be dissolved by the Internet. As a result, the television market still has great potential for development, the television market is still a gold mine that no one can ignore--look at the pleaes of the Internet TV war in the country now. The television becomes the fast elimination product, is not only the inevitable trend, is also the television can continue to develop the basic factor. Television is the only thing that can be updated in people's lives.

New technologies and concepts emerge, television becomes versatile

The reason why TV can become a fast consumer goods, and in recent years emerging new technologies, new concepts, gimmicks, systems and so have a close relationship. With the acceleration of the television industry, these elements have also been integrated into the new television. 3D, 4K, Cloud, intelligence, TV shopping/payment, Internet and so on are crammed into the television which is originally only passively accepts the program the display.

From a technical point of view, 3D technology in the first two years has undoubtedly saved the market share by the Internet impact of the rapid decline of the television market, the rapid popularization of 3D TV so many users stay at home to enjoy the shock of 3D movie. But then the user found, limited to the TV screen too small, limited to 3D technology immature, 3D TV is not as perfect as imagined. As a result, 3D technology to the television market to promote the role of less and less.

But TV makers will never give up, so 4K technology is being used on television. 4K Ultra HD technology represents the ultimate in television quality, and is not yet popular. But what you can see is that you are stepping into the family of ordinary users. And the price of 4K TV has become more and more civilian, which is a good phenomenon.

Now, the surface led and other new technologies have been used in the television ... It can be said that the evolution of television technology has not stopped, has been a continuous television booster.

In addition, in the domestic market, the last two years mixed the most brilliant is undoubtedly intelligent television. Whether traditional hardware manufacturers or internet companies, it vendors have poured into the smart TV market. Video tv, Millet TV, Lenovo TV, Skyworth and Ali launched the Smart TV, Archie Art and TCL's TV ... It can be said that the domestic smart TV market has been grappling with blood spatter Five steps, and the increasingly low price of smart TV also constantly stimulate the user's eyeball. Perhaps in the domestic, television can become fast consumer goods faster.

Plasma TV Sadly exits, a big loss in TV industry

The television industry is in full swing, but we overlook the danger of an iceberg hidden even under the calm sea. The biggest setback for the television industry has been the recent withdrawal of plasma TV from the market altogether. Japanese manufacturers are the pioneers of plasma television, but Hitachi early in 2008 to quit the plasma television market, a year later pioneer exit, only Panasonic still firmly adhere to the position. But recently Panasonic also announced that it will be discontinued in March 2014 plasma TV, and almost immediately effective, which means that Japanese manufacturers completely abandon plasma TV business.

After the news of the plasma TV withdrawal from the market, the industry and users suddenly realized that this long forgotten product, and it has become the focus of attention again-only this time is the protagonist. Still remember plasma TV just on the market, whether the industry or ordinary users are for plasma TV and LCD TV which is a good win red. But now, it has become clear that the dust settles-plasma TVs have finally fallen.

When flat-screen TVs are just beginning to show up, plasma TVs and LCD TVs are dead rivals, both of which have their pros and cons, and share the market. But at that time plasma television's mainstream size basically concentrates in 50 inches-60 inches, although the big screen brings the better visual effect, but the big screen television means the high price, the plasma television price generally is much higher than the LCD television. Although the LCD TV has a variety of unsatisfactory places, but it has a comprehensive size, a variety of sizes, can take full care of different consumer groups, and the price is relatively cheap. As a result, more and more users are starting to choose LCD TVs.

In addition, plasma technology only in Panasonic, Hitachi, pioneer and other few Japanese and Korean manufacturers hands, and technology is not decentralized, the plasma display technology to accelerate its adherence to the situation will eventually go to isolation. And because there is no possibility of mutual confirmation, plasma TV technology progress extremely slow, in the LCD TV solution color, reaction speed and so on, even better than plasma, plasma TV technology is still in situ. Large volume, large heat, burning screen and other shortcomings can not be fundamentally resolved. It is this laurels mentality let plasma TV gradually perish, eventually will be completely out of the market next year.

From the plasma TV to the fall of the line is not difficult to see, conservative, not thinking of progress is the culprit. This is in stark contrast to the now open television market--and, of course, the TV market is mostly LCD TVs. Plasma TV's demise is a warning to participate in the TV war in the traditional TV manufacturers, internet companies and it vendors, even if the war, but also to learn to cooperate, but also learn to hold a group, holding the technology highbrow is no good end. Although the war is brutal, but in the final analysis is to move forward, who conservative, who will only criticize each other, will only be asking for trouble, will only be reverse trend. (Sci-fi galaxy/text)

If you want to reprint this article, please contact it in the following way and indicate that it originated from science fiction galaxy

qq:88328702 msn:wangk1026@hotmail.com

Friends who like technology and science fiction can add the science fiction Galaxy Group 66293965