From boycott Japanese goods to singing bad Sony

Chinese people are probably very popular with the negative news of foreign companies, especially like to see my vast China separated neighbour scandal, or someone will pray even curse, as a deeply patriotic influence, I am one of the. The latest news, one of which was intercepted when Japanese aircraft entered China's Air defense identification zone during the Spring Festival, is that Sony wants to sell its laptop business, and the news has become the headline of the big media.

For the commonplace international news or military news, the most common word is "condemnation", the common people will be outraged when they see here, some people will be "dozen island countries to donate a life" state shout a "kill his Ya". It is these "patriotic Yishi", in the Diaoyu Island incident, the outbreak of a number of demonstrations, looting and burning are the people of their own property, outsiders may not understand, they should understand it: there are always some people do not see someone richer than themselves.

Before the Diaoyu Islands parade, there are a number of relatively large "boycott of Japanese goods" incident, the same is the property of the people of China destroyed, the network repeatedly circulated a list, above the major Japanese enterprises 400 and 800 telephone calls, call people to make these calls to consume each other's charges, Cooked I do not know these so-called toll-free telephone is the enterprise and the caller half of the people, I have tried to call these calls, but no one can get through, remember that the phone list is a Sony.

Frankly speaking, although the Chinese people have been shouting "boycott Japanese goods", in fact, in the boycott of the implementation of the Japanese goods is greatly discounted, on the one hand some products in the technical is not clearance; On the other hand, you don't know whether a part of the product you purchased is made in Japan, and the automobile and beverage industries have been bought or purchased; For example, in the early years you saw in the cinema, such as "Kung Fu" and "Spider-Man" and other blockbuster movies, but it is Sony's companies to invest in production, people unknowingly consumption of "Japanese goods", it is difficult to refuse.

Why is it that a Sony company selling news of a business can make headlines? One is related to Sony's hundred years brand, and the second reflects its influence on China, three Sony is a world-renowned technology company, four This is a Japanese company, five will probably reflect the rise of China's emerging PC companies, Six will probably have Chinese companies to buy Sony's notebook business.

There may be more speculation, and there is no denying that the Chinese will sing down from the news to Sony, and then Lenovo the whole of Japan's economy, but for a notebook industry only a small proportion of the overall business, what is this?

As a century enterprise, Sony to market control natural excellence, is to stick to or give up the enterprise own measurement, to return to attack is not a good way. In general, Sony's overall business layout, the computer, television industry, including the gaming industry is only a small part of its huge industrial system, affected by the global environment, the electronics industry competition is more intense, personal computers and television in the lower threshold, this case cut not to make money and loss of industry, it is wise.

PC TV Business losses non-Sony losses

2013 Sony earnings forecasts, as of March 31, 2014, is expected to appear 110 billion yen losses, Sony again losses, and the rating agencies to the Sony credit rating to "junk" "BA1". But it has not been noted that the media will always mention the "impact of the downturn in personal computer and television sales," The premise that the Sony industry in electronics, gaming, entertainment, finance four major areas, the direction of development based on digital and networking.

In addition to personal computers and television, the electronics industry the impact of electronics industries such as digital still doing well, after the earnings announcement, Sony is just trying to sell notebook computer business, although the television business has been split into independent subsidiaries, from its layout of 4K TV strategy, television will still be the future of Sony's important business, The business that once made Sony rise will not be easily cut off.

Hardware production transitions to content production

Today, Sony has transformed from hardware to entertainment-oriented content producers, and the early takeover of Columbia is part of today's layout. From the content point of view, the hardware is not so necessary, can find other hardware manufacturers to complete the cooperation; Besides, notebook computer is only the primary product of hardware, the user chooses a wide range, cannot integrate too many content, that is to say, the content that Sony produces is not necessarily will be chosen by the user, this is contrary to the development route of Sony; Since the PSP game began, Sony's main profit point on the game CD-ROM, adhere to the development of high-end 4K TV is from this point of view, the future profit point is not in 4K TV, more in the 4K content distribution.

Selling a computer business is what the situation requires

In recent years, the Japanese market has seen a return of personal computers, the 2007 calendar took the lead in the PC business, and in 2011, the Japanese Electric Company and Lenovo set up a joint venture to transfer the PC business. According to U.S. market research company Statistics, 2013, the global computer sales of 316 million units, compared to 2012 reduction of 34 million units, the world's five major computer production companies in the 2013-year decline in the fact that the PC business into the integration stage, the Sony company at this time to exit the market is Jiliuyongtui.

To make this decision, Sony may also be unwilling to, since the sale of the first "VAIO" notebook computer in 1996, the notebook business has been the main source of Sony's profits, "VAIO" in 2010 set a record of 8.7 million sales. The rise of the tablet computer has led to less than 2% of Sony's share of the global market, according to the media. With the global PC market shrinking, Sony will naturally be affected by the overall market, facing the full bloom of games, audio-visual and financial services, and the eclipse of laptops will naturally face a choice.

In summary, there is no better way to say that Sony is selling the laptop business, only Sony is better. Boycott Japanese goods can continue, sing bad Sony can continue, the news needs gimmicks, as I this comment, boycott Japanese goods and sing Soniban not too much association, said more people, also have a great relationship.