From CEO to smartphone leader Nokia set off to change the storm

Product-Sanjay According to Louise Cassi (Jean-louis G assée) "overtones", Sanjay is able to "save" the type of Nokia products. As part of the mobile business Revival strategy, Sanjay joined Motorola in 2008. His first achievement was the signing of a mobile-phone operation agreement with v Erizon Wireless and t-m Obile, including the droid's variety a ndroid handsets.　　In addition, the former Qualcomm senior executive Lipaizhongyi, resolutely cut off the complex of Motorola's various operating systems, to retain a few, and the low-end business outsourcing, so that Motorola's "Hundred Years old Shop" again light. The unique jobs that is purely hypothetical, jobs is not a professional manager, and professional managers can not be jobs. To say that Nokia needs the creative nature of jobs, Nokia executives lack the personal charisma of Mr. Jobs.　　This makes Nokia's products look more like products, while Apple's products are more like trends. The unique Elop said Elop was "unique", mainly because he was the first non-Finnish "boss" relative to the nearly 150-year-old Finnish company. Elop was led by Microsoft's business sector, which is primarily responsible for products such as O ffice and share point.　　In other words, Elop is working in the field of software services, which is a great opportunity for Nokia to deliver on its hardware, software and service dreams. On September 10, Nokia announced that Stephene Lop, the former Microsoft Business Elop, replaced Kallasvuo (Olli-pekkakallasvuo) as the new president and CEO three days after Nokia released another top change at the company ——— Executive vice President, Head of smartphone business, Group executive committee member Anssivanjoki will leave. While Nokia officials say there is no correlation between two high-level changes, and as the current criticism of Nokia is focused on the high-end smartphone sector, the industry has speculated that a similarly professional manager from the US will take over the position, possibly from Microsoft, Google and even Apple. The long transition road, three years, Nokia has not because of the transition to the Internet and continue to lead, but in the subdivision of the field by the opponents of the press.　　The helmsman of the ship became the most important. The high-end market is "embarrassing" I feel it's time to look for new opportunities in my life.　　"In Nokia's official blog, A Nssi Vanjoki said that he would remain committed to Nokia until the last day of work at Nokia. Nokia officially announced that Anssivanjoki will leave the office in 6 months. It is understood that Anssi Vanjoki worked in Nokia for 19 years, can be said to have witnessed how Nokia fully surpass historyThe time-honored Ericsson and Motorola have boarded the throne of the mobile phone field. Because of this, Anssi Vanjoki's lightning leave many media surprised. Although Nokia has not yet announced who will take over this important post, the industry's view is that it is difficult for the new "US" boss, Elop, to find someone close to his or her own in the existing Nokia European style team, or that integration will take time. Therefore, also choose a professional manager from the United States to take this responsibility, can avoid "clap".　　Nokia officials said it would not comment on what had not happened. For Anssi Vanjoki, perhaps "brutal", on the day of his announcement, the stock market showed support for Nokia's "Exchange transfusion" ——— it continued its performance in the U.S. stocks last week.　　On September 10, when Nokia announced the replacement of Kallasvuo by Elop, the share price climbed.　　In fact, Nokia, which remains the world's top market share, has recently been criticized for Anssi Vanjoki and his smartphone business. "BlackBerry's unique encryption technology is popular with industry users and politicians, represented by President Obama in the high-end smartphone market," unique said. The iphone is a soft and hard annihilation, robbing Nokia of its profit-making sources.　　Liu Dongkai, a communications industry observer, believes Nokia's profit source ——— high-end market is being squeezed by apples and blackberries. Shong CEO opened the U.S. market U.S. market research agency S Trategyanalytics statistics show that in the two quarter of this year, Apple has only a few products such as the iphone, it made 1.6 billion of dollars in profits.　　Nokia's full range of products, however, has a 1/3 less profit than Apple. A lot of public opinion has pointed to Nokia is repeating Motorola's mistakes.　　The ability to innovate is not to be recognized by the market, from the leader to the follower; the strategy of mass purchasing has influenced the new function and the pace of the market. The surgery industry has specialized, although "is dismissed", but the industry to Kallasvuo's appraisal most "meritorious".　　Nokia's market share fell below 30% in 2004, Kallasvuo stepped a year later, until July 2007, Nokia's share of the global market has been twice the "runner-up" Motorola. It is not a question of Kallasvuo, but of the times. Now that Apple and Google are here, the Nokia Board of Directors is humble enough to think that Finns are not up to this category of "war".　　So they came to Elop. "To people is the fundamental cause of success." Apple's rise is due to jobs, Microsoft's male bully worldwide because of Bill Gates, the Shanzhai machine sweeping the world because of MediaTek's Tsai. "Liu Dongkai believes that the most important value of Elop for Nokia is that he can break through the U.S. market and hope to build a t& T and V Erizon Wireless and other American operatorsLarge-scale partnership. Product experts or business people. Nokia's share of the US market has been only 10%, lagging far behind the global market's near 40%, mainly because it is difficult to become sticky with operators like other regional markets in the world. At the same time, the United States is the global smart phone benchmarking area, BlackBerry, Apple, Google a ndroid, Motorola were born in the United States.　　The inability to chew the U.S. market means it cannot be recognised in the smartphone world. From this point of view, Elop is better suited to the current stage of Nokia than Kallasvuo. But Liu Dongkai is not bullish on the Microsoft executive, "even Microsoft's own mobile OS cannot compete with Apple's IO s and Google's a ndroid."　　He believes that Elop's network and software experience is expected to make Nokia "worse". "Nokia has made the same mistake ——— hiring a professional manager, not a visionary on the product. "As well as Liu Dongkai, there are former Apple executives, partner Louise Cassi (Jean-louis G assée), a Llegis capital of VC companies." He says he has a wealth of professional experience, and the biggest advantage compared to Kallasvuo is that the former is better at understanding Silicon Valley and networking.　　But it is clear that Casey believes Nokia now needs a unique talent in product innovation and product line planning. The recent industry review of Nokia's most commonly used phrase, "he is repeating the mistakes of Motorola." Motorola, who had been mired in the mire, led it out of the quagmire of a "product line" executive Sanjay Sanjay K. JHA).　　The former head of Motorola was Edward Jander Edward Zander, a "business department" professional manager like Elop. Link to Elop, jobs, Sanjay Nokia's new brain and his rivals for Nokia and the new handsome Elop, it is imperative to revive the company's smartphone sector.　　Not to compare with who, but in Nokia's transition plan, the smartphone as a carrier of the Internet business Terminal, the role of the important. With the acquisition, merger and development, Nokia has invested too much in the transformation of Internet companies and cannot turn back. Apple and Google's examples also show that the combination of the Internet and hardware is the future trend. As a great company, no one will doubt Nokia's ability, only in the road to achieve the ultimate goal, some people walk in a straight line, some people go arc. The Nokia board eventually chose Elop, hoping he would lead the company to a straight line.　　Whether he is the right person or the assumption that "they" are more appropriate. South Fangnan Reporter