From chicken soup to excess marketing

Do you feel the same way as I do: the circle of Friends is too fast to watch?

From chicken soup to excess marketing

That's what a joke says--

Now, comrades, it is the micro-faith phalanx, look at their left hand phone, right hand charger; behind a pot of soul chicken soup, the chest hanging Buddhist scriptures and health secrets, since Yin Inspirational classic and emotional small sentence, they leaned side face du mouth stare, 45 degrees overhead walk through the rostrum. The chief asked, "Comrades, are the comrades refreshing the circle of friends?" The micro-letter Phalanx replied loudly: "Chief, what is the Tiananmen Square wifi password?"

Micro-trust Friends Circle has from the original Soul Chicken soup, to the later Buddhist scriptures and health, and then to the existence and intensified inspirational classics and emotional jokes, and many people also TM hair, the micro-trust friends Circle is so many times, repeated brush screen.

The evolution of the circle of Friends is far from over, in the last six months, the body is not a good face of the sister paper began to sell Thai snail skin products sell jellyfish cosmetics, stature and face can start their own clothing shelves to sell clothes and jewelry, men also began various activities of various products of various training courses to share. The whole circle of friends started marketing, and it was over marketing.

An acquaintance? Socializing with a light acquaintance? Strangers socializing?

After the emergence of micro-letters, the rapid development of today, what happened? Micro-trust users more than 600 million, according to the micro-letter group Anonymous staff, daily active users reached 300 million. This obviously affected the Sina Weibo and even Tencent's own microblogging and QQ space and other products, a real user's energy is limited, favoritism. The user activity of Sina Weibo has declined by 40%, and data show that "up to the end of March 2013, the number of Sina Weibo registered users grew to 536 million, a 6.6% increase from the end of 2012, and the number of active users of micro-blogging increased by 7.8% to 49.8 million" at the end of 2012.

In any case, the current China, micro-blog on a lot of quiet, or even Sina Weibo launched the "Support Small v plan"-Orange V recommended program. But also very unfortunate, the user to the micro-blog play basically copied to the micro-trust friends Circle, so that another joke circulated:

Now the micro-letter of the circle of friends inside a variety of workplace laws of success must be, all kinds of emotional understanding of the Soul chicken soup, all kinds of Buddhist scriptures pray for the text, all kinds of sharing links to praise, all kinds of forwarding n good luck, all kinds of Giobsburato quotations and various popular jokes ... Know people understand that is a micro-trust friends Circle, do not know that it is Sina Weibo, ni, friend circle is completely destroyed!

Weibo is a fully open social platform, the micro-letter is a semi-closed social platform, put aside the black and screen of both the function, Micro Bo is a stranger can also see your microblog content, and micro-letters must be friends with each other to see the content of the circle of friends. If the social model is divided into three types of acquaintances, light acquaintances and strangers, Weibo is a three-fold version of micro-letters without a stranger's social model, only strangers socializing to the entrance of acquaintances and socializing: Shake and shake the people nearby. Once you become a friend in a micro-letter, at least a light acquaintance.

However, the micro-letter as the product itself is the design is being broken, it is really nature ah, friends circle can not go on, one of the reasons is the user himself, the user himself introduced a stranger social.

Your micro-trust friends have 650,000?!

While the micro-trust team is designing the product path for personal micro-letters, it only takes into account the access of strangers to social networking for light acquaintances and acquaintances, and opens up a relatively independent product system for micro-credit marketing. But, some people will think, too troublesome, why not stone, not only use personal micro-letter to socialize, and use it for marketing? This is really easy, and labor articles are not written, write some fragmented text or use photos, music marketing how good. There is only one problem that needs to be solved is to make the best of your personal micro-trust friends. The more micro-trust friends, in the circle of Friends any action any information exposure rate is higher, marketing effect theoretically better.

Next I want to talk about three people and their micro-letter story, do not lose chin, please remain shocked.

Jijun: His name is Guo JJ, the early days are grassroots webmaster, and later did 360 travel Long Alliance Director, is now widely circulated deeds is he and his "chest media." One is alike, all Chinese provinces and autonomous regions have an Internet conference, on average, 2-3 times a month, a year before the end, Guo JJ basically out of work or invited to go, this for his personal micro-trust the accumulation of good friends laid the foundation, he just in the General Assembly site to do a campaign, send a little doll, Talk about outside the circle, publish personal micro-signal, hula hundreds of thousands of people add him micro-letter. Secondly, Guo JJ has a beautiful resources all over the country from the aggregation of "chest media", sounds tacky, various conventions, events, exhibitions, dinners ... All need manners, models and the like, according to his self-deprecating words, this is "pimp", so his personal micro-trust friends can break million, recently just breakthrough 22222.

Back brother: If the Millet cell phone is good at hunger marketing, then this guy is a mystery marketing. I don't know his real name, mysterious bar, every time he photographed is and beauty, how these beautiful women are willing to take a photo with him, I do not know, mysterious bar, every photo is to let the beauty of the face he only show back, mystery bar ... A joke is his personal micro-trust friends want to buy a yacht, asked him in the micro-letter to help ask if there is a discount, he sent a circle of friends, 10 minutes out of dozens of to sell yachts, there is a selling helicopter also asked him to ask if anyone wants to buy. Yes, his personal micro-trust friend 340,000.

Zhou: Not to mention the quality of the fans and true or false, like 4 million of fans of Tencent Weibo "emotional psychology" and several fans more than 500,000 of the micro-letter public number is the guy's operation. He recently led a "Cattle micro-alliance", known as air tickets, accommodation package, to be closed to share micro-blog, micro-credit and other micro-marketing "dry goods." In the video he uploaded to himself, he had 658,121 micro-trust friends ... Yes, you are not mistaken, more than 650,000 of the personal micro-trust friends!

Micro-trust Friends Circle Marketing: Trust business!

Keep the shock at the same time, keep a bit of thinking ability. Personal micro-trust friends tens of thousands, has been a good circle of Friends Marketing Foundation, if reached 650,000, it seems to do everything, the powerful, lying also can make money. But the question I'm thinking about

1, 650,000 people micro-trust friends how many are real friends? is not a kind of original micro-blogging thinking, a large number of strangers socializing, such personal micro-letter to break through the original purpose of the product, how many users in the experience to accept?

2, 650,000 micro-trust friends, is not their own abuse? How many messages do you get on your phone every day and see what you want to see? Suppose 650,000 friends send a message every day, on average about 451 messages per minute, cell phone memory enough, micro-credit up card? 10,000 steps back, If the real 650,000 micro-trust friends do not send a message, then this micro-trust is too social to do a failure, play the micro-letter is to send a message?

3, 650,000 micro-trust friends, friend Circle can also see it? are not likely to remember each other's name who, brush out the whole is a group of "strangers" things, such personal micro-signal can only be a naked personal marketing number, we are now friends Circle of "over marketing" Is it just like this personal micro-credit marketing number caused by more and more?

4, 650,000 micro-trust friends for fame and wealth is really worth it? As the saying goes, life, fame and wealth. But the micro-letter as a social chat tool, Zhangxiaolong also did not think that even if the micro-trust to do the public platform specifically to provide brand promotion and marketing, or a lot of people to do a personal micro-trust friend Circle marketing, the eyes gathered money really will follow?

Think about it, the personal micro-trust friend Circle Marketing can get up, or people believe that the establishment of a certain degree of familiarity or even trust, trading better to do. I think there is nothing wrong with marketing, but over marketing makes people disgusted. Have the ability, should be in the circle of friends to do the marketing of others do not hate you. I also think that personal micro-trust a little bit more nothing bad, but to master it, Robin Dunbar, a professor of human evolution at the University of Oxford in 2011, borrowed the "Deng Ba" theory, which was developed in the late 90, to argue that the new cortical area of the brain that is responsible for human thought and language limits people's social circle to at most 150 people, Whether this person is passionate or not, there may be only 1500 "real" friends in a lifetime. But that kind of day and all kinds of product information sharing "Friends", a very short time a lot of brush screen, I can not only look down, but also the TA pull black, because there is no technical content. I'm a social need. Based on the experience of micro-letters, I think that personal micro-trust friends (must be a true sense of light acquaintances and acquaintances) in 1500 people are relatively good, of course, less likely to be better, not more than 2000 people, or the circle of friends really can not see down. And finally, we'll send you a joke

I often very tangled, friends circle those who hair soul chicken soup, success necessary, Buddhist mantra charm, all kinds of forwarding for peace, harmful Chinese Medicine error message, give a woman 100 words to men's advice ... These familiar strangers, and TA can become friends is only polite greetings. In fact, people may also despise me, the life of wood has the spirit of the pursuit of all day to eat, eat, drink or take a self-portrait, that in the case of each other does not brush the screen, who also do not want to dislike who? Again, only the circle of friends unloaded!