From content to mobile phone, 2015 digital marketing worthy of attention in the field

21 U.S. marketing officers predict 2015 digital marketing trends
Source: Toprankblog Author: 2014-12-24 9:12:32 industry: Network Marketing
Guidance: Traditional digital strategies and simple single channels are being replaced by another trend, and we need to create a universal brand experience through the digital experience of line online. Customers want to use a variety of platforms, applications and equipment to understand information, use information.
Changes in the world, Change eternity.

From the trend of technology development to the change of business model to the evolution of consumption behavior, today's marketers can truly grasp the future development trend.

Traditional digital strategies and simple single channels are being replaced by another trend, and we need to create a universal brand experience through the digital experience of line online. Customers want to use a variety of platforms, applications and equipment to understand information, use information. If a brand wants to be the "best answer" for consumers, it must understand the future trends and focus.

To understand some of the important trends in digital marketing in the 2015, I've contacted marketers who have worked or been familiar with it for years and asked them to share their views. These insights are a unique insight and experience from the marketing elite, who represent Cisco, IBM, Dell (Dell), Google, Intel, Marketo and LinkedIn, among other well-known companies, Or is the industry's opinion leaders, such as David Milman Scott, Ann Handley, Jay Bell, Ecatrina Vocker, Marco Cheves, Ades Albi, Blaine Clark, and so on, a total of 21 people.

This paper deals with the many important areas of digital marketing that are worth paying attention to in the past 2015 years-from content to mobile phone, from advertising to humor, to humanization. Look carefully, learn well, enjoy yourself:

Ann Handley @annhandley – Chief content officer, expert Office system

Let's just say: 2015 I will consider two things:

1. We are implementing the concept of "brand as media", which will be further expanded in the future.

We will focus on customer empathy and customer experience (not just more blog posts). (This does not mean that blogging is not important to certain businesses and customers, and we are not trying to leave it entirely unused, but just not sure it is a valid tool.) will pay more attention to relevance and new inspiration (not just conventional practices), but we will also pay more attention to how to serve our customers. In short, 2015 will be the year we create innovative content, and our customers will thank us for that.

2. Marketers are proud of their writing!

In our online social world, all marketers are writers. Everyone has to write, whether you are chief Content officer, Marketing VP or Marketing Manager, without exception. As Besten it, our word is our currency-it proclaims our identity to the world. It can make us look smart or make us look stupid. Therefore, the ability to communicate with words is not only the icing on the cake, but also the necessary skills.

Do you think writing is irrelevant in our video/podcast/Picture sharing world? In fact, it's more important. The beautiful text is like an iceberg, the author uses his/her pen to depict the world beneath the water. This means that the author must be carefully worded, refined, and unique in style, taking into account the reader's feelings (which goes back to the question of empathy!). Whether it's writing a monomer, or a few notes on a slide, or the opening phrase of this article ...

Jay Bell @jaybaer – President, Persuasion and transformation

This change has taken place, but will be further deepened in 2015. As content marketing permeates every corner of society, the balance of success will be skewed towards those that drive content consumption. This will focus new focus on data, testing, and optimization, while authoring content and sharing content are equally important.

Marco Cheves @markwschaefer –schaefer Marketing FX, Executive Director

For the 2015, augmented reality and wearable technology will lead to dramatic changes in our horizons. This change has far-reaching implications, and I think that one day when we turn around, we will find that the significance of this change is comparable to the Internet itself.

By the end of 2015, wearable technology will not be underestimated and we will see some early marketing apps coming out. What is marketing like when the web is surrounded by the air that breathes? It would be interesting to imagine.

Pam Didina @pamdidner – Intel Corporation, global integrated marketing strategy specialist

Marketers have been advised to create different content formats to provide tailored marketing content for highly refined marketing channels such as television, print, and social media platforms to reach target audiences effectively. This is the right approach.

Digital marketing will continue to change, and the distribution of channels will be more and more thin. The important change of the 2015 is not digital marketing, but marketers returning to the source: reassessing the target audience, identifying which methods are feasible and what is not, and optimizing resource allocation and investment.

Maik Stetzna @Mike_Stelzner – Chief executive, social media censor

The main changes in digital marketing: The higher the sound, the easier it will be overlooked. Sporadic sales are understandable, but marketers who only know about sales, sales and sales will be ignored and discarded by consumers and potential customers. Start the fight, you guys, it's time to really take it seriously. This means putting more resources into things that are difficult to assess, such as answering customer questions online, and providing more network value.

Blaine Solis @briansolis –altimeter Group, chief Analyst

I would like to say that we will truly see the digital strategy of social, mobile, advertising, marketing and customer management in the 2015, but this is only my wishful thinking. However, we will find that different groups will come together more consciously to learn how to use screens, channels and key moments to collaborate with each other to provide a unified experience for all kinds of customers.

John Yang Chi @ducttape –duct Tape Marketing, founder

I believe that companies will be more profoundly studying the overall strategy of digital marketing, and the chief digital officer will help companies reduce their focus on creating demand and turn their attention to creating end-to-end customer experience through digital personal sharing strategies.

Bill Hunter @billhunt –back Azimuth Consulting, chairman

In the 2015, companies will no longer regard digital marketing as a strategy, but as an ecosystem. The only objective of the ecosystem is that, regardless of what information and content the customer needs to find, purchase or use the product or service, the enterprise will try to provide it to attract, sustain and retain existing and potential customers. The time to preach to our customers is going to be long gone, we need to provide information to our customers, interest them, and marketers who can communicate effectively with potential customers are the ultimate winners.

Chow Plize @joepulizzi –content Marketing Cato, founder

In the 2015, we will see many brands competing to buy media companies, who are flush with cash but have no patience to maintain a loyal audience.

DJ Waldo @djwaldow –marketo, digital marketing Specialist

For digital marketers, 2015 will be a humane year. The days of corporate indoctrination and the organization of boring activities are drifting away. Instead, we will begin to see more marketers incorporating more affinity in their information, such as video, photos, humor and humanity!

Ecatrina Vocker @Ekaterina –branderati, marketing Director

In an era of increasing information overload and digital noise, the importance of visual personal sharing as a marketing strategy is becoming increasingly prominent, not only to differentiate individuals, but to nourish and expand a vibrant and loyal customer base. If you can create a visual personal sharing story, causing the audience to resonate, resulting in purchase behavior, which will help enterprises to win the attention of various groups, so that their information maximization.

Blaine Clark @brianclark –copyblogger Media, CEO

A trend that has been emerging this year will continue to increase next year, with paid media complementing the media and increasing content sharing. The best "local" advertising helps to develop audiences into long-term business assets, a goal that deserves to be invested with media content creation.

Jeson Miller @jasonmillerCA – Leading British companies, senior managers, content marketing, marketing solutions

Programming will become a necessary skill for digital marketers. As modern marketers struggle to learn how social, content, demand-creation, PR, and SEO can operate successfully in a fully integrated marketing strategy, the next thing they need to add to their resume or get the new skills in the file will be programming. Understanding how front-end Web development and programming affects, improves, and optimizes content strategies will be a necessary skill for marketers, not just icing on the cake.

Susan Aimerick @sfemerick –IBM, managers, corporate social strategies and projects

Staff spokesperson will represent their brand to make their digital marketing experience more humane, the effect is better than the traditional media investment. This requires digital marketers to reconsider and reschedule their budget decisions again.

David Milman Scott @dmscott –freshspot Marketing, main speaker, best-selling author

In the 2015, digital marketing will be integrated with digital sales in a more meaningful way. Marketing (One-to-many) and sales (one-to-one) are using the same content production and real-time participatory techniques. Rather than dividing marketing and sales into different "departments", good companies combine the two functions into a customer-focused, revenue-oriented institution.

Ades Albi @ardath421 –marketing Interactions, CEO

Marketers will be keen to connect with audiences and work on the ground to help develop digital strategies.

Tim Vosh @timwasher – Cisco, Senior marketing manager, social media

As brands work to create real online relationships, especially with Gen Y, more and more brands will find that a sly laugh or clumsy and honest will be the best way to win trust and loyalty. Annotate 2015 as a year of humor in digital marketing.

Tom Weberst @webby2001 –edison, Vice President

I predict that the biggest changes and trends of digital marketing in the 2015 are the rise of mobile data and the eventual establishment of the dominant position. Click Stream data ignores many of the information that customers consider and purchase, ignoring social media, word of mouth, and traditional media/advertising. But when the call for social media, groups, radios or billboards emerges, consumers of smartphones today can instantly buy behavior that comes directly from the media that coherent the process.

Imagine-I was walking down the street, listening to the online radio in my cell phone, and suddenly I heard a product ad that might interest me. In the past, I had to write down the name of the company when I heard the ad, go home and use the search engine to learn more about the company before deciding whether to buy the product. In that case, who is the real target of sales? Sadly, it is a search engine, the most worthy of the object.

But, for those who have foresight, the barriers between information and action caused by movement are disappearing, thus restoring the balance of power. Digital marketers can start to get rid of the channel-based thinking and turn to a more humane behavior-centric model in which mobile services are organically combined offline and online marketing as a unifying principle.

Adam Singh @AdamSinger – Google, analysis of the long

The complexity of digital analysis and its (effective) use is increasing: we as active participants in the industry, through research and communication with users to understand that marketers pay more and more attention to evaluation. Our team has even developed a course of studies (large-scale online open course) that provides free resources to serve marketers and help them succeed. The combination of equipment and channels has increased the pressure on the digital team to quantify their work, but the technology is here, the demand for good analysts and data marketers is already there, and 2015 years is the final year of digital evaluation. Smart brands have formalized their work up and down, and if you haven't done that, you're catching up.

Connie Benson @cbensen – Dell Inc., Global social content strategy, innovation and management

My prediction for the 2015 is that digital marketers, who are social entrepreneurs (who organize their social integration into corporate business functions), will require end-to-end content solutions. We need a tool that can drive content from conception to publication and to track the use and manipulation of content by customers. This will greatly contribute to the reuse, positioning and adjustment of real-time services.

Li Hu Ouden @leeodden –toprank Online Marketing, CEO

With the various agencies and enterprises within the organization, marketing, public relations and advertising convergence speed will be further accelerated in 2015, the scope of further expansion. Content creation, search optimization, and social media will be further weakened as a special sector, and they will gradually become the necessary skills for all sectors of the enterprise. Optimization will no longer be a personal skill, but will focus more on the overall customer experience across channels. Marketing will be everyone's job. More and more companies will collaborate with their communities through social services, collaborative platforms and marketing, leveraging internal resources to further integrate content stalls and social media participation.

As you can see, marketers who share ideas are incorporating their own experiences and perspectives in their predictions. Everyone has their own point of view, but they are one, together with the digital marketing in the next year of development trends, we as marketers, in 2014, the few days and 2015 need to be carefully examined.

What do you think are the most important changes and trends in the 2015? What are the most important aspects of digital marketing for your business and your customers in the coming year?