From Foundation to Practice: The basic construction of hospital website

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The development of private hospitals, I can see the current urban advertising or television media, see the most should be hospital advertising publicity. For the hospital website is also so, we casually search for a certain type of specialist hospital or infertility or even a disease, we will see all over the country big and small, famous not well-known, really even the medical institutions, have their own website. Of course, public hospitals also have website platform, we can compare public hospital and private Hospital website comparison, there are several different:

First, specialization. The public hospital website no matter from the VI construction or the page user experience, is inferior the private hospital.

Second, service. We have to distinguish between private hospitals and public hospitals are also very simple, 99% of private hospitals will have online consultation and expert advice modules, we can be very direct online and the hospital customer service staff to communicate, here why I say is customer service? We must not think of experts, experts are not online, We can only communicate the basic things, the main or first contact after the hospital directly treatment.

What should be paid attention to the construction of hospital website?

Nowadays, the network marketing this kind of e-commerce trend has been blowing in our side of any corner, the hospital website promotion and marketing will not be exceptional, we know that Baidu bidding is aware that the price of the more expensive, of course, is the medical class. Good website construction will bring help to our users and search engines, save a lot of money for us.

Itbulu that a good medical site should not be the classification of department departments, but very clear disease classification, each disease should have a detailed thematic interface, rather than all the pathological knowledge is generally put to similar "pathological knowledge" such columns.

After the column is set up, we need to have relatively new knowledge available to the patient, rather than acquisition and replication. Private hospitals have consulting or network departments, we need to have dedicated personnel to update and edit our content, authentic, original response to the situation and characteristics of the hospital.

Pay attention to local optimization, if we are a hospital should be based on local, local relevant keywords should start as the focus of optimization, if it is a nationwide drug sales site, need is not a single keyword optimization, because this has the optimization cost of time, energy, and higher costs, and the conversion rate that we bring may be very low, We need to do the keyword optimization that the user needs.

If our hospital, our enterprise can also follow this way to build the foundation of the website. Foundation is done, later promotion, expansion is very easy. Author: Itbulu, original from: www.itbulu.com, starting A5, reprinted annotated source.