From four aspects to make soft wen more soft and fresh

&http://www.aliyun.com/zixun/aggregation/37954.html ">nbsp; Soft Wen only so highly praised, the first reason is the effect of hard advertising, the cost of television media rose, the second reason is that the media initially to soft text charges than hard advertising to lower a lot of money is not very strong in the case of soft text input and output more scientific and reasonable. Therefore, enterprises from all angles are willing to use soft wen test water in order to enable the market to start quickly.

Although the variety of soft wen, but ça, mainly in the following ways:

1, Suspense type: can also be called set asking. The core is to ask a question and then ask yourself a question around it. For example, "Can humans live forever?" "and" what brought her back to life? "," psoriasis, can really cure? "And so on, by asking questions and giving attention to making this way an advantage. But we must master the heat, the first question to be attractive, the answer should be consistent with common sense, can not be riddled with loopholes.

2, story-style: by telling a complete story to bring out the product, so that the product "halo effect" and "mysterious" to the consumer psychological strong hint, so that sales become inevitable. For example, "120 million can't buy the secret ingredient", "the magical plant insulin", "The Indian secret" and so on. Storytelling is not an end, the product clues behind the story is the key to the article. Listening to the story is the oldest way to accept knowledge, so the story of intellectual, interesting, reasonable is the key to the success of soft.

3, Emotional style: Emotion has always been an important medium of advertising, the emotional expression of soft text due to the large amount of information transmission, targeted, of course, more can be connected to the soul. "Hubby, Smoke can't quit, wash the lungs," woman, Your name is Angel "," to those who fight ' acne ' youth ", and so on, the most emotional feature is easy to play moving, easy to enter the hearts of consumers, so" emotional marketing "has been a panacea for the marketing test.

4, intimidation: The threat of soft text belongs to the emotional appeal, feelings tell beautiful, threatening direct hit soft rib-"high blood lipids, the precursor of paralysis!" "God, bone hyperplasia kills people!" "Wash out a bucket of oil." In fact, the effect of intimidation is more than praise and love more memory, but also tend to be criticized, so be sure to grasp the degree, do not overdo.

5, Promotional type: Promotional soft wen often follow up in the above several soft text-"Beijing people snapped up * * *", "* * * *, in Hong Kong sold Crazy", "a day off three times, Xidan a factory emergency" ... Such a soft article or directly with the promotion of the use, or use of "buy" to create a shortage of products, through the "Comparison of Psychology", "influence effect" a variety of factors to promote your desire to buy.

The above five kinds of soft wen is not used in isolation, is the enterprise according to the strategic overall progress of the important campaign, how to use is the layout of the problem.

I am often asked to write soft text. There is no better way to promote the site under the premise, perhaps the use of soft wen is a good choice.

Write this article today, is hoping to provide a little advice to the soft writer, at the same time, but also to request me to write soft wen, and often communicate with me how to write a good soft wen friend, a formal reply. Here are some of my humble opinion:

Write a soft article, must first hold the attitude of service users, and secondly, the spirit of Yanzhiyouwu writing skills, third, must have appropriate rendering, impress people, grasp the user preferences, and four, to the soft text written as a classic for the purpose.

Let's talk about the 1th. I think this is the most difficult to do the soft writer, but at the same time is the most basic steps to be done. Write a soft article, the primary purpose of course is to mlm their own products, promote their own website. However, if we write the article, the goal is to see the first, it can basically determine the fate of this article.