From hair stylist Vertical interactive communication Community cut hair O2O

Focus on the hair stylist to provide services to the wave network recently told 36 Krypton, this May wave net just completed tens B round of financing, investors temporarily inconvenient to disclose. In the middle of 12 and early 13, Bo Network has received from the Jingwei and the starting point of the total 8 million yuan in the start of a round of financing. Founded since 2010, Base in Shanghai's Wave network, the team size is currently around 20 people. According to Wave Network CEO Shranya introduced, the new round of financing will be mainly for the general consumer product development and market promotion.

Bobo Network is a focus for the hair stylist to provide services to the online communication and learning platform, currently has web, IOS, Android, WP version. The stylist can share the "square", "Same City", "attention" through the wave net hairstyle, and learn the latest hairstyle trends and trends to view the works uploaded by the same city or the hair stylist of concern. Learn to work with different genders, short hair, and different styles of hairstyles with a "select hairstyle". At the same time, hair stylist can also show his hairstyle work, establish own salon colleague circle, communicate with other hair stylist. Through its new online "mall" function, find a professional hair training courses, buy daily use hair products, barber tools and so on. Because it is a hair stylist for the product, ordinary consumers can not through the Wave network appointment hair stylist.

Compared with the 2b2c of the Ai Mei Yun, 2C-oriented Meimei beans and other products, Bo network in the product form a bit similar to the current taxi software, it will be for hair stylist and consumer two different groups, the introduction of independent applications. Hair stylist (equivalent to 2B), to meet the Barber's focus on peer dynamics, interaction with peers, understanding the latest hairstyle trends, purchase of learning content or daily necessities such as the demand for products; consumer this (2C), launched to help consumers understand the popular style, the appointment of appropriate salons and hair stylist, Learn about salon discounts and offers such as information and other requirements of the product.

Product development path, in early 2010, the previous wave network to solve the demand is the hair stylist want to follow the needs of hair trends, through similar electronic magazine form, the one or two-line city's hairstyle information, more quickly than the paper media transmission to three or four-line cities. When the stylist reaches a certain scale, he begins to try to form a learning and discussion community based on UGC content, which is also different from the information products such as ha hair fashion, hairdressing network and so on.

When the hairdresser base is big enough, then do the hair stylist and consumer docking. At the same time, Shranya said, it is too difficult for start-ups to catch hair stylists and consumers. Wave Network A-round financing is also mainly used for hair stylist This professional group of product development and brand building, development so far, according to its official website introduced: Wave network currently has 350 cities from 380,000 hair stylist users. Shranya said: "The current mobile phone-side products live around 20%." Independent products for ordinary consumers are also under development and are expected to be online by August. ”

Bo Network is currently trying to profit mode, in the New Wave network client new "Mall" module, to provide hair stylist from hair training courses to the daily use of hair products, barber tools and so on. Consumer-oriented products on the line, as a docking platform, there will be part of the Commission.

Despite the introduction of 2C products, Shranya said that the positioning of the wave network is still to the hairdresser this group to provide a full range of services, to help hair stylist Docking consumer 2C products is only one part of the stylist needs, the future Wave network will also provide hair stylist for the online education courses, based on its UGC Content platform for vertical recruitment services.