From "Ice bucket" to "small meat": Big Data subvert traditional marketing

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In this summer's tail, there are only a variety of "meat" stories to contend with in the "Ice Bucket" challenge from Silicon Valley. "Fresh Meat" in the country is called the "new entrepreneur", their personality and the style of doing business to become a novel element of the story. Its products are not only to show the sale of the culture of "face Meng", but also can sell rice noodles are very legal temperament, "Fu New Dong" and so on. In Silicon Valley, these "small meat" are called "20-something" (20 years old) entrepreneur.

This spring, Facebook announced a final deal on the acquisition of Oculus VR, an immersive virtual reality technology maker. The deal amounted to about $2 billion trillion, including 400 million dollars in cash and 231 million shares in Facebook. Oculus VR founder Palmer Luckey, who was born in 1992 to drop out of "fresh Meat", once again became the Silicon Valley legend, and he was the newest and youngest member of the Silicon Valley billionaire's club, and he led a Oculus VR team of about 80 people. Yes, that's the classic pattern of the Silicon Valley story: more than 20-year-old fame, financial freedom, and a rush of fame and fortune pouring into every little meat.

Similar stories are always played in Silicon Valley. The new Republican News magazine (Republic) has published an article entitled "Long Ageism in Silicon Valley" (lengthy exploration's ageism in Silicon Valley) that venture capitalists discriminate against older entrepreneurs, Startups also discriminate against older applicants. Fred Wilson, a top Silicon Valley VC who has voted for companies such as Twitter and Foursquare, admits: "Technology favours younger people." ”

Is that really the case? The more than 20-Year-old founder is more common in the creation of a 1 billion-dollar business, the data show. In the Wall Street Journal's 1 billion-dollar club list, the average age at which a company was founded was 31 years, according to publicly available age data (such as LinkedIn data). It is true that more than 20-year-old entrepreneurs have been among the most successful entrepreneurs. By contrast, the average CEO age of the 500 companies in the 2010 standard and poor index was 52.9 years. Obviously VC prefers young people.

Investors are also more willing to invest in "fresh Meat". One reason is that VCs are looking for "lottery" opportunities in the diversification of their investments, and a small investment may have the effect of Facebook. Compared with older people who have adapted to their own perceptions, "Fresh meat" is more keenly able to spot market demand. Of course, there is also an objective reason is that twenty or thirty-year-old entrepreneurs are in the early days of life, no family burdens, less relative constraints.

But rejuvenation also poses problems for Silicon Valley. "Fresh Meat" is clearly more likely to come up with newer and cooler ideas in consumer-grade applications. Also by the "Fresh Meat" made by the Snapchat "after the burn" application is an example. Founder Evan Thomas Spigger (Evan Thomas Spiegel) was born in 1990 and founded in 2011 when Snapchat was only 21 years old. The startup, which rejected the FACEBOOK30 billion-dollar takeover earlier this year, has the same "meat" as its core users--between the age of 18-25 and this is precisely the type of crowd that advertisers covet. You know, in May this year, users looked at the service about 1 billion items a day, sharing 700 million messages, much higher than the 350 million of last October.

The popularity of consumer-level applications also fundamentally confirms the relative sophistication of internet technology, making it easier for "meat" to turn its ideas into reality. The underlying worry is whether the "fresh meat" is less enthusiastic about basic technology, not to mention the clustering effect.

"Fresh Meat" also prefers to work in "Fresh Meat" companies-"I prefer to work with colleagues of my own age, and I like to work in a product company that my friends are using, which makes me feel cool". A survey shows that the average age of HP engineers is 39 years, while Facebook is only 26 years old. and "old" companies like Apple, which keep a certain amount of innovation, attract 20 of engineers, not salaries, opportunities, etc., but enough "cool". In fact, "cool" is often with smart people, huge sums of money and eye-catching products together.

The tendency of Silicon Valley to favor young people begs the question: "Do people in Silicon Valley plan to be 30 years old?" In fact, Silicon Valley's preference for "fresh meat" originated in the 1990s, and this trend is increasingly evident today. The development of new industries often needs to break through the conventional, destructive. It also makes it easy to understand why renting cars and social applications are more likely to be invented by young people because the demand for such products is clearly not for parents of forty or fifty years.

Young has the advantage of being young. People have likened life to 12 hours, dividing their actual age by three is the corresponding life time. Of course, if you live 72 years old, you have a chance to turn your life around again. Science and technology make human life free from ignorance and poverty, the elderly to go to the mountain waiting for the tragic death gradually become people can only in the film "Mountain Festival" in the aftertaste of the episode ...

However, it is undeniable that young people can also become the root cause of social problems, too fast fame and wealth can not bring mental growth, and this is their use of technology and intelligence can not solve life problems. Just finished the first season of the American drama "The Mystery of the Murderer" (Murder in, first-class murder, it is the focus of the description of such a problem-"fresh meat" young and many gold, intelligent but manic, can only be trapped into their own dug traps, a short life into the Silicon Valley sky across the meteor. The writers who are good at thinking about life are used to expressing their worries with bizarre plots. And always more than the novel also ups and downs of the United States and the drama is also often let people see the complex many facets of human nature. Of course, real life is never more exciting than a TV play.