From "Innovation Workshop" to see the choice of domain name of enterprise

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The internet has been circulating on Google's g.cn domain name, because users can directly input g.cn jump to the google.cn page, to avoid the Chinese user input cumbersome English word errors and waste valuable time, and even into the fishing site. At that time for Google's strategy on the internet is praised as "this is for Chinese users tailored shortcuts." At the same time this domain name is also one of the shortest domain names in the world, Google's own shortest domain name. This is a successful strategy.

Now the most popular discussion on the internet is the "Innovation Workshop" of Kai-Fu Lee's leaving business, which is a beacon for college students. And the most netizens baffled is the "Innovation Workshop" use of the innovation-works.com domain name, I understand that more than 90% of netizens can not accurately spell "innovation workshop" Web site. Many netizens also said that Kai-Fu Lee this time for the new company to choose the domain name, and did not show his "strategic" level, perhaps he is mainly for the internationalization of the company's development in preparation, thus ignoring the domestic user experience. But Kai-Fu Lee recently personally haggle to buy "chuangxin.cn" domain name, and again highlighted the "Kai-fu Lee-style" internal and external, user-friendly domain name strategy, not only take care of the domestic user's use habits, but also realize the "Innovation Workshop" The comprehensive protection of the domain name.

Simple and easy to remember the domain name or double spell domain name the biggest advantage is to care for the input and memory of netizens, long and complex domain name, such as "innovation-works.com" is simply challenging the input habits of non-English-speaking countries, although this domain name looks very flavor, but does not conform to our Chinese habits, It's hard to be accepted by Chinese netizens.

There are many small and medium-sized enterprises in the construction of the Web site like to follow the bandwagon, select some comparison "flavor" domain name, wait until the enterprise development to a certain stage, found that customers often can not correctly enter the domain name of the enterprise, only to wake up has been late, good domain name has long been registered by the domain name investors, sold to you, this is still good , the most miserable is to be used by others to do other websites, the promotion and marketing of their own half is for others to do wedding clothes. The most typical example is Shenzhen has a just started three years of private enterprises, the beginning of the establishment of the company according to the name of "Easy Jie Tong" selected "Ejeton.com", not according to the Chinese user's use habits to choose "yijietong.com", until the enterprise development to the track, Now wake up to the domain name has long been registered, turned back to ask you "want to take money!" Unfortunately, the company is still a start-up of the company, not so much money to buy phonetic domain name, can only be used to publicize the ease of access, the company's efforts, but half of the traffic to others, and easy to pass the domain name is not in line with search engine optimization.

In recent years, with the popularity of the CN domain name, such as double spell in line with Chinese input habits of the domain name, a time Loyang, many well-known sites from the English domain name to use a simple and easy to remember the domain name, such as well-known "and" and "Phoenix" in the last year to change the domain

Network Marketing is a profound understanding of a truth, website promotion to start from the beginning of the construction station, everything must follow the user's habits.

This article originates from: http://www.lvcv.cn Ling Feather Small Build, reprint please keep source.