From Internet advertising to electronic commerce

Chatting with a friend at a business-to-business company last week, we agreed that future e-business would be the home of business, while Business-to-business and Consumer-to-consumer would be away as the upstream and downstream industries that make up the entire e-commerce industry. In other words, the Consumer-to-consumer is the core chain, business-to-business as the "B" chain, and the C-link for the Business-to-consumer.

Later, we also talked about the development of electronic commerce. From my point of view, e-commerce in some form and online advertising. Have done the site's friends know, if you want to put ads, in addition to their own advertising investment, you can also join Google AdSense and Baidu Alliance and so on. Just like many big websites now, that's the kind of advertising they use. Part of the advertising by their own investment, a part of the advertising use of the Alliance ads, two do not delay, mutual interference.

From the network advertising business model, we look at E-commerce mode, in fact, there is a common. Now there are two modes of e-business, one is built on a third-party platform, one is built on its own platform. Like Alibaba above the customer, belongs to the third party platform, is the Network Advertisement Alliance mode. And like Shopex customers, it belongs to their own platform, that is, the autonomous mode of online advertising.

Similarly, like online advertising, the two modes do not delay and do not interfere with each other. Alibaba's customers, through Alibaba to carry out e-commerce at the same time, can use Shopex to build their own E-commerce site. And, by contrast, under certain conditions, the latter has an advantage over the former. Because the former is in the other people's territory to carry out business, and the latter is in their own sites to carry out business. The former is the use of other people's brand influence, the latter is to establish their own brand influence. Like today's site owners, are also sparing no effort to carry out their own advertising marketing. Sina, Tencent, NetEase and so on have created own advertisement marketing brand, this is a very good example. Therefore, the use of Shopex to build an independent E-commerce platform, more advantages.

So where is the specific advantage? First of all, let's think about what is the most valuable thing for a merchant? That must be customer information. Second, what is the most valuable thing for an e-commerce company? Brand, of course. Well, through these two points, let's analyze and see. At Alibaba, the only thing we can do is to start a business. And its own E-commerce platform, we can not only carry out business, but also can grasp the most valuable customer information and brand. Using Shopex to build a Web site, you can have a separate domain name, but also to have their own users and databases, that is, master the customer information and create their own brand.

Let's take another example, if it is in a market, do you trust the booth or the seller of the store? Obviously, we are more trusting of store sellers. Through Shopex built E-commerce site, we can be seen as store sellers. To have a long-term stability of the source, you can not be careless. It is particularly important to accumulate credit and maintain a stable source of customers. In the short term, and the booth is not much different, but in the long run, your credit accumulation can establish a reputation for your brand, the accumulation of stable customer source, that is the greatest wealth.

Like the four major portal advertisers, from the beginning to try to put ads, see the effect, will be long-term cooperation. The profits are certainly more lucrative than the league. and to build their own E-commerce site, the same is true. And, by contrast, the threshold for the establishment of a business-to-consumer has been lowered a lot. For example, through Shopex to build a website users, users only need to download the free network management software, and installed on the server can realize E-commerce platform, you can begin to belong to their own E-commerce brand trip. In the future, as Robin Li said, there will be no internet companies. Because, every enterprise has its own website, will have its own Internet brand.

In a comprehensive sense, the pattern of electronic commerce will change quite a lot in the next few years. But to be sure, there will be more and more enterprises to establish their own e-commerce platform to carry out online business.

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