From it to modern agriculture, what did Chen do?

There is an old saying in China called insiders. Three years ago, a group of Lenovo executives named Chen came to the foot of the mountain to become a modern farmer. Many people will unconsciously produce many questions:

1, this kind of role conversion to Shaoxing Peng to adapt?

2, how does the former IT executive become a good modern farmer role?

3, where is the problem of modern agriculture?

4, is Chen a qualified modern farmer?

In recent days, sharp observation has received an opportunity to interview the best president, Chen, in an attempt to find these answers.

For Chen, it is not entirely insiders to make modern agriculture from the IT industry, because a lot of it technology has been Chen applied to modern agriculture, which is a High-tech product in 90% of China's farmland. For example, food safety traceability technology, which involves two-dimensional code.

Chen not without a proud Shangrui observation that the blueberry project can achieve information traceability, related to the various processes of blueberries, can be controlled. For example, where the fruit is taken off, when to leave the country of origin, and into the supermarket.

In fact, Lenovo's vision of agricultural it is not limited to that. Only in Qingdao area, there are more than 100,000 acres of Blueberry Park, how to manage is a difficult problem.

Can see from the two-dimensional code all processes, who picked the fruit, who did the processing, who moved into the supermarket. Once there was a media sketch of the future working scene of the good Wo, described below: "On a 45-degree hillside, a clump of blueberries was planted, with a pickup truck in the field lane, with a pair of GPS in one hand and a satellite remote sensor in the palm of the road, to see which trees could be picked. Which trees also need fertilization, and immediately upload the image to the general control room. In less than 30 minutes, other workers will arrive by car. ”

Although the prospects are good, but for Chen and his team, does not mean smooth sailing, in fact, in front of Chen, there are many problems:

1, the domestic land of organic matter is poor, only less than 3%. And in foreign good Blueberry Industrial park, organic matter content can reach about 10%.

2, the return cycle of agricultural investment is particularly slow. This requires investors to be very confident and see the long-term.

3, concerns about food safety persist in China, which is even more serious.

4, people are deeply rooted in the old idea that doing agriculture is not an upscale decent job, and less people engaged in agriculture.

As an IT veteran, Chen in the interview with Sharp observation, has become a half of the agricultural experts fan. He believes that, although there are many problems, but some can be overcome, and using the unique advantages of the Chinese market, can use the advantages of localization to compensate for congenital disadvantage.

For example, the return on investment in agriculture is low, then, the company's investors, mainly refers to Lenovo Holdings, the company positioned as a long-term vision, not the industry short-term profit target.

For example, the domestic land of organic matter is poor, but the advantages of domestic blueberry is also obvious, that is, fresh, short supply chain, can be the shortest supply chain for Chinese consumers to eat the fastest blueberry.

For example, food safety. Chen said that the food safety for the blueberry, mainly concentrated in two areas, one is the pesticide residue concerns, one is the concern of microbial residues.

In this respect, Lenovo's approach is to grow during the blueberry use of pesticides control, the standard use of State-permitted pesticides, in addition, is constantly monitoring pesticide residues, as well as the surface disinfection of blueberries.

Chen is very modest to say that the best blueberry now only need to use water to directly eat. However, the experience of this year's consumption of the best blueberry has been an open box, and has never had a health problem.

The last question is about agricultural talent. This is divided into two kinds, one is the ordinary cultivation of talent, one is agricultural experts. Here, Chen and colleagues have worked out the idea of winning the local community, and run a variety of blueberry knowledge training courses, so that the vast number of farmers to improve agricultural skills, do not need to work out to earn money.

In addition, for the professional level of talent, Chen fully play their own that year to do it product sales expertise, around the lobbying excellent agricultural talent to join the Jia Wo. One of the most representative examples, is Chen Kim Sishi back to China, joined Jia Wo, as the best group of health prevention and cold chain management chief scientist. Kim Sishi has served as chief Scientist of Pest Control center of Agricultural Science Research Institute of USDA.