From Kellman theory to promote three elements

Intermediary transaction SEO diagnosis Taobao guest Cloud host technology Hall

The era of information explosion, a variety of web sites emerge. As an integral part of SEO, each seoer put the promotion in a special position. And how to be able to in many and their own strength similar to the site to stand out, to the effect of the outstanding? From the three-stage theory of Kellman, we should use the power of users to allow users to obey, identify and assimilate, and actively become the propaganda promoter of the website.

Compliance phase

The valuable website function itself is an effective website promotion means. This sentence is used at this stage in normal. Users are attracted to the content of your site, in other words, the value of the user's "obedience" to your site. Therefore, it is very important to optimize the content of the website.

With the attention of the intellectual property right now, the function of Baidu is perfect, many stationmaster realizes the importance of original content of the website. In addition, the author also has a hint: follow current affairs, grasp the mainstream. For example, at Mandela's official memorial meeting, United Nations Secretary-General Ban Ki-moon, U.S. President Barack Obama and other dignitaries at the meeting in turn to dance the "translation." For a time, the translator has burned half the sky. If you are an economic web site, you should seize the opportunity to talk about the impact of this matter on the relationship between the two countries and the future international development trend. The trend of the prosperous times, can ensure that there is sufficient quantity of original sources, but also to attract users.

If a website does not have a place to attract people, then talk about promotion is to cast pearls before swine, useless. Even through some means of Web site access can be improved in the short term, once the Baidu detection, not only the ranking decline, but also reduce the weight, short, but the loss.

Identity Stage

The difference between user promotion and other optimizations is that it is directly to the user. To promote the object is the user, want it to play a role is the user, all the feedback and evaluation criteria from the user. The user mentality is subtle and difficult to grasp, and the identification stage is obviously a step ahead of obedience.

Users voluntarily accept the views and norms of the site, so that their attitude, values and so on with the site closer. In the identity stage, the user clicks on the website behavior not entirely depends on the external factor, but relies on its own to the website recognition and the interest degree. This is an emotional move closer and support. On the basis of user compliance, as long as the site content and user experience to do a good job, the promotion means to stabilize, want to make user identification is not difficult.

Assimilation phase

The assimilation stage is to make users truly believe and accept the views and beliefs of the website from the bottom of their hearts, and put these new ideas and beliefs into their own value system, and completely transform their own value system process. This is the process of harmonizing the cognitive and behavioral components. Promotion of the highest state, is to the user himself from the bottom of the heart to want to, rather than begging the user to come. Like the Japanese train the dead, use the content of the website to attract him and assimilate him with the value system. The easiest way to do this is to have users rely on your site. Many sites have developed mobile phone clients, eager to occupy the user's every minute, including eating, sleeping little bit of time. Carry electronic equipment for the promotion of the website opened another door. To promote users to face the social world, successful grasp of the user's small psychology, so that users experience their sincerity, from passive users upgraded to active users.

Summary: The active user's growth process needs three stages, this is not urgent. Like boiled frogs in warm water, the user is assimilated. Website promotion Industry competition is increasingly fierce, the winning weapon is the user, grasp the user's psychology to do the promotion. This article by (www.138banjia.com) moving company navigation network writing, reprint please indicate the source. In a sentence of English is: Practice makes perfect. I think this sentence perfect interpretation of the site to promote the realm to reach.