From media platform: BAT3 Wrestling, the newcomers are waiting to move

If there is demand, it means value. In the internet age, discourse power is reconstructed and information transmission is accelerated. When reading is fragmented, people are more personalized and perpendicular to the needs of reading--since the rise of the media has become a necessity. Since 2011, with the rapid development of micro-credit platform, from the media seems to be the current Internet is another bonanza. Sohu app Since the media operation, Baidu launched hundreds of outstanding authors, today's headlines open from the media platform. Today, micro-blogging, UC and 3,603 parties are starting to build a media eco-platform.

For China's Internet, there must be competition for resources, especially since the media, born to generate the flow of adsorption and high-quality UGC groups.

For the group without loyalty, the key to Internet competition is no more than two o'clock-ecological environment and benefit distribution.

Why are giants so fond of the media?

Simply put, this is the market opportunity brought by the maturity of the reader market. As Life gets better, people's thirst for information is growing, especially in the mobile internet era, when people receive information from newspapers and magazines to Twitter, friends and clients. The reader is no longer satisfied with the simple form of the report, but rather the pursuit of more in-depth commentary analysis and interesting spit.

And these in-depth comments analyze where the spit is coming from? It is not realistic to expect the editorial team of each family, the huge media team has a strong ability to write output, although the quality is uneven, but the taste of readers are different, fully released from the content output of the media, not only to attract a large number of readers But also through the influence of the media to bring advertising value. The platform only needs to do the grafting reader, from the media person and the advertiser's operation work can "enjoy the ride".

For the ecological circle, the current supply from the media survival of the ecological basic contains three major forces.

The first major force: micro-faith

The micro-letter is China since the media started a place, after nearly three years of development has gathered more than 3 million micro-credit public accounts, which since the majority of the media. Tencent, while leveraging the power of social platforms to activate the industry, making the media more accurate and more socially targeted, is still a social network for the micro-credit itself, so there's not much support and help for the media-overweight group, More just as a supplement to their big social biosphere, which gives other opportunities to compete in the media ecosystem.

The micro-letter of the media ecosystem lack of the system of the realization of the way, in the micro-letter era, partly from the media through the soft, training or reward mode to realize the cash, annual income of millions of tens of millions of from the media also have. Micro-trust has been a problem since the media has been changed, the secondary problem is that it is difficult to pull new, to a certain scale, the growth will be weak, because the content of the micro-credit public accounts are found only two ways: mutual push and content dissemination of fans, the public account platform itself does not provide content search, navigation and referral.

At present, micro-letter is trying to bring the mode of transformation from the media, the recent access to a wide-point (advertising Alliance), but the Tencent front is too long, I am afraid for the media to improve the ecology will take a long time. Sogou has been testing the micro-letter public Account content search function, in the future, in the micro-letter platform aggregation and navigation from the media information, but also the benign development of the ecological step. The biggest advantage of micro-credit is that it has real content that leads to the ecology of the fan community.

Second echelon: Baidu Hundred and WU3

Baidu's Flow Advantage

Baidu is Baidu relies on its own flow advantages, combined with the "middle page" strategy, the construction of the media from the ecological attempt. Baidu Hundred through the advertising division to help from the media can be continuously realizable. Hundreds of ads, including the Baidu Alliance based on the click Ads and hundreds of separate groups to talk about the brand advertising, said the authors of the average monthly income can be about 10,000.

Hundred set up in Yangshuo opened a meeting, the first to be invited from the media from the future of the media discussed. There is no consensus as to whether there is a need to interact with the media and whether there is a need for a social platform. One faction thinks that since the media is a fan economy, it is very important to precipitate readers and fans to interact, otherwise the readers are only the readers of the platform, not the readers of the media, while the other is that the content is distributed on different platforms, the dispersion of the readers determines the dilution of the interactive effect, and the social economy of the thought of Luo is not replicable; By leaving a micro-signal to introduce micro-letter to achieve the fan precipitation and interaction.

On the whole, most of the media are concerned about the La Nieu, the problem of interaction.

WU3 from Media business imagination

In yesterday's WU3 Media platform press conference, UC mentioned the "fan, entrance, to become the" media ecology-the ecological composition of the various media platforms have, but slightly different from each other. WU3 Media ecology is based on micro-blog from the media as the main platform, UC is responsible for the flow of the mobile end of the import, 360 is mainly responsible for the drainage at the end of the PC, tripartite division of labor clear, their respective roles. Since the media generated content on Weibo from the media platform, and then introduced mobile and PC-side traffic via UC and 360, it was then the two-time spread of social networking based on Weibo.

360 Security Browser Month active users have reached 354 million, the PC side has super conductivity, and UC browser currently more than 500 million users worldwide, but also to ensure a stable flow of mobile traffic, micro-blog's own user scale of more than 500 million, the first quarter of this year, active users reached 143.8 million, still have a strong communication strength.

Weibo vs micro-credit, UC vs Sohu app and today's headline, 360VS Baidu Hundred:

From the point of view of the dissemination of products, the micro-credit public platform is a product copy of Weibo, subscribe to micro-credit number and focus on micro-blog is actually a meaning, both are fans of the communication tool, is a direct competition relationship, shortly before the micro-bo ban large promotion of micro-letter two-dimensional code is also the reason for this. When micro-letters become the main media habitat, as the core of the spread of micro-bo naturally to find a way to recover a city.

UC Browser's advantage on the mobile side becomes the main firepower with Sohu News clients competing with today's headlines. Sohu app and today's headlines have been on the mobile side since the media to form a certain scale, microblogging needs a strong partner to enhance their own mobile communication strength, with the UC Ali is the most appropriate choice. According to Iris data, UC in the domestic mobile browser market accounted for the number of monthly coverage of 65.9%, is the highest user penetration of a few mobile applications, and UC's mobile search business God horse in the domestic mobile search engine market penetration rate has more than 20%, become the second largest mobile search platform in China.

On the PC side, can compete with Baidu is only 360, 360 will its original media platform into tripartite cooperation, but also rely on its navigation advantages to WU3 from the media ecosystem input PC end traffic.

In addition to navigation to media diversion, open 360 from the media platform, 360 of the PC search will also enhance the influence of the media, search results to power, given from the media author news sources and other ways to enhance the exposure opportunities from the media. Weibo, UC and 360 of the intention is to make every effort to complement the entire media ecology, combining the advantages of all sides to enhance the overall competitiveness of the construction of a complete media eco-platform, and this since the media ecological structure is stable, the future will need to wait for time test.

Third Echelon: Sohu app, today's headlines

PC, there are also special in the mobile end of the media ecology of Sohu app, today's headlines. At present, people's reading habits have migrated from the PC side to the mobile end. Sohu app, today's headline, is no doubt the most recent reading channels to users, and this also attracts the need to disseminate channels from the media.

From the media ecology is the most critical: pull new fans, channels, to become present. Fans are the embodiment of media influence, the entrance is from the media spread influence channels, the change is from the media sustainable development. In the past, the media platform will face a problem: Fans, entrance, the three can not be completely. Micro-letter lack of official referral portal, Sohu app and today's headlines focused on the mobile end, and Baidu hundred of the same lack of fans, the current their appeal to the media is limited to channel dissemination.

PostScript：

Micro-letter let Tencent accounted for by the media ecology of the opportunity, and Baidu also rely on search flow advantage to kill, WU3 is Ali Union 360 of the media resources from the attempt to partition. Behind the Giants are new players like Sohu apps and today's headlines hoping to get a chance with the mobile internet.