From network edit SEO training to look at website optimization

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Now, most of the portal site update maintenance has a finer division of labor, some web portals have dedicated editors to update the content of the site every day, we call it "network editor." Do website operation, edit content and update frequency on the site's operational quality is essential, such as user experience, network promotion and so on. The network editor in the website SEO optimization work process, involves the work content has, the title < title>, the keyword < keywords>, the description < description>, the inside link construction and the optimization and so on, These will affect the performance of the site in the major search engines. Before, in the "website Editor SEO training content and its importance," the article also on the network editor in the SEO work part made some basic content introduction, and particularly talked about the choice of key words principle. If you haven't met new friends, you can read them again. Now, we from the network Editor's point of view to talk about the site optimization title, keyword, description, internal links and other factors.

1, title < title>: Because at present, whether the search engine or some web site procedures, the title contains the key to meet the requirements of the search habit is to give a very high weight, and even most of the Web site program to do in-site index, only select the title-related keywords as search results. To the later development, added the keyword < keywords> as one of index indexes. Therefore, in addition to making the title to attract readers, network editors also need to choose the appropriate keywords through the site or outside the station to display the search engine in front of the user.

2, Keywords < keywords>: This is especially important, as SEO or network editor, we all need to remember that the keyword should be the soul of the search engine, all the search engine can be said to start with the keyword, all the complex algorithms and rules are inseparable from the user's will, The current search engine is a keyword input to the user to show the results of the search. Therefore, as a network editor must understand the search engine "key words" concept, as well as the key words to choose some principles and techniques to better serve the site users.

3, Description < description>: Now most of the Web site in the description of HTML pages, are directly selected article summary or guidance. As a network editor, write a summary of the article or guide is also to do a good job of site SEO part of the need. A good summary or guidance is also one of the factors that successfully attracts more readers. And in SEO, can appropriately import and configure with the content closely related keywords will greatly help the article in the search engine performance. Consciousness is important if all this achieves or approaches the desired outcome.

4, within the link construction and optimization: Just started, in our site, often appear some phenomena, editors like in a certain article content, for a certain keyword do a lot of hyperlinks. Although these are the beginning of the construction of the link, but it seems excessive, seriously affect the user's eye feeling and reading, unknowingly made the user experience, lost repeat customers. Now, these actions for search engines, but also harmful measures, especially for Baidu. Network editors for exciting or hot article content, should use good guidance or lead to attract our readers, such as: In an article of hot phrase Plus has published, and related articles hyperlinks. This will make a contribution silently to the link within the website. In addition to increase the number of other pages of the browsing volume, but also to help the site in search engines to show more hidden pages, improve the crawl surface.

To sum up, network editors want to make their own articles through search engines better show in front of users, you must first have a good sense of SEO, and in peacetime editing the content of the article, the material around the title, the title attaches importance to the content of keywords, keyword appropriate configuration in the article summary or guidance, the content of the story. Only in that way, site optimization to achieve better expected results.